Marcela Lopez

Experience

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  Carrusel Costa Rica Magazine

  Jul 2009 - Jul 2011

  Head Designer, Illustration Artist & Photographer

  Work focused on Editorial, Kids Illustration and Graphic Design as well as Photography for educational projects and materials delivered to Kindergarten and Primary School students and teachers.

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  ICE - Instituto Costarricense de Telecomunicaciones

  Aug 2009 - Dec 2009

  Graphic Designer

  Professional Practice as assistant Graphic Designer

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  Bosch & Serret Barcelona

  Feb 2012 - Jun 2012

  Graphic Designer

  Graphic Designer focused on packaging, editorial design and promotional material such as catalogs, brochures,booklets as well as corporate identification for different Spanish corporations and individuals.

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  PARTY FIESTA

  Jul 2012 - Dec 2012

  Graphic Designer

  Work focused in packaging design from beginning to end for very diverse products. Job also included illustration, photo manipulation, product photography and retouching.

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  Brand Consultant in UK and Latin America

  Jan 2013 - Feb 2016

  Brand Design Consultant

  - Developing and implementing new brands for different types of businesses from the UK, Europe and Latam. - Designing and implementing diverse assets like brand development, web pages and advertising campaigns for start-up companies and big corporations - Development of corporate identification and brand collateral for diverse clients from education, to finance. - Business development and creative pitching- Budget Management

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  Gensler

  Mar 2016 - Jan 2024

  Leading Brand Design projects for different types of clients and industries from aviation to banking mainly including Fortune's 500 companies. Providing creative direction for Brand projects including brand strategy, brand development and branded environments from a holistic point of view. Leveraging communication between multiple stakeholders and multidisciplinary teams across different regions. Taking care of project complete life cycles from pitching to implementation. Managing multiple projects simultaneously, coordinating teams staffing and managing project budgets and schedules, while being the main point of contact for clients and suppliers. Show less - Created and executed project strategies for a diversity of brand development, brand strategy and branded experience projects in the US and LatAm. - Developed and negotiated project contracts with high-profile clients & vendors. - In charge of business development and relationships with top-tier clients- Leveraged talent from different offices to create and implement Brand design projects across regions- Aided in the growth and development of the Brand department both in the Costa Rica and Boston offices Show less

  • Regional Brand Design Lead | Design Operations Manager

    Aug 2021 - Jan 2024

  • Senior Brand Designer | Design Project Manager

    Mar 2016 - Jan 2024

  • Senior Brand Designer

    Mar 2016 - Mar 2018
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  Freelance (Self employed)

  Jan 2023 - now

  Senior Brand Design Consultant

  - Senior Graphic Designer for brand development, environmental graphics and signage and wayfinding projects for corporate offices and retail clients. - Managed and supervised production and implementation of environmental graphics and signage/wayfinding projects.- Managed and developed project scopes and contract negotiation. - Responsible for art direction and production of graphic communication assets - Managed and created scalable social media strategy contributing to digital brand properties- Actively involved in building marketing creative for various channels, aligning with business priorities.Main clients: - THEM DESIGN LTD. (London, UK)- SET Industries (Barcelona, Spain)- BOSQUE (LatAm) Show less

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  Them Design Ltd

  Feb 2024 - now

  Brand Design Lead

  - Led brand development projects, environmental graphics, signage, and wayfinding systems - Developed creative concepts and design development for brand identity, branded environments and signage & wayfinding projects- Specified technical details, overseeing material selection, fabrication processes, and production management balancing creative vision with technical feasibility and budget constraints.- Managed project execution from concept to implementation, ensuring seamless coordination between design teams and production teams. Show less