David Ow

Experience

• 

  Mandarin Orchard Singapore

  Dec 2008 - Feb 2009

  Intern - Front Office

   Understudied duty managers Check-in & Check-out Tour group co-ordinations Midnight shifts Room blocking/allocation for corporate/tour groups/individuals

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  ComExpo Pte Ltd

  Nov 2009 - Apr 2010

  Project Executive

  - Sourced for international exhibitors for convention- Managed project revenue/costs- Handled allocation of booth sizes and layout- Liaised between contractors, exhibitors and venue hosts

• 

  Citi

  Apr 2010 - Oct 2016

  Acquisition, Segment and Loyalty Marketing Manager• Campaigns: Formulate, execute, track and evaluate acquisition campaigns• Acquisition Program: Single handedly manage bank-wide program to encourage referrals and acquisitions (awarded Arc of One Citi Excellence Team Award)• Branding and Collaterals: Create marketing collaterals, both physical and digital, for marketing campaigns (eg. Brochures, eDMs, e-invites etc)• Partnerships: Collaborate with external partners on acquisition propositions, mutual benefit as well as sourcing for sponsorship of client events• Stakeholders: Work closely with management, sales, product, legal and compliance teams to grow the business through incentive programs and initiatives• Budgeting: Manage and allocate budget for various marketing drives over multiple campaigns/events• Satisfaction and Retention: Manage several campaigns targeted at increasing client interaction and satisfaction, improve NPS and bolster client loyalty• Events: Conceptualize, organize and run client events both locally and overseas (Philippines, UAE, Bahrain, Singapore, Thailand, Indonesia, Malaysia, Taiwan)• Global: Launch marketing campaigns globally for both IPB and Non-Resident Indian (NRI) businesses with London, UAE and Bahrain offices • Communications: Compose corporate notifications for clients based on service/product changes or regulatory requirements through both direct mail or digital channels Show less

  • Marketing Manager

    Aug 2012 - Oct 2016

  • Business Development Manager

    Apr 2010 - Jul 2012
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  DBS Bank

  Nov 2016 - Jul 2017

  Marketing Manager

  Marketing Communications and Events, DBS Private Bank• Content creation and management for client communications • Collaborate with publications and consumer brands on relevant sponsorships/partnerships to achieve increased visibility and branding• Manage private bank’s A&P budget across communications, media, branding, engagement and events • Manage local and overseas events (SG, MY, TH, DXB, PH, ID) ranging from digital innovation to golf tournaments, financial seminars to philanthropic initiatives• Work closely with senior management, sales, product, legal and compliance Show less

• 

  ActivHealth (S) Pte Ltd

  Feb 2018 - Sept 2018

  Digital Marketing and E-Commerce Manager

  • E-commerce: Management of multiple e-commerce sales platforms• Analytics: Track and analyse data reports across platforms and recommend appropriate marketing strategies to reach desired customer segments• Campaign Management: Responsible for thematic campaign strategies to drive web traffic, customer engagement and generate sales• Social Media: Management and content creation for several social media accounts• E-mail: Publish and create content for monthly newsletters to customer base• Sponsorship: Collaborate with various organisations to generate value and brand image• Traditional Marketing: Brochures, product catalogue, print media and radio• Digital Marketing: Development of digital assets for BTL campaigns across various websites, SEM/SEO, WeChat• Communication: Ensure a coherent brand voice, style and tone across campaigns• CRM: Continuous engagement to drive brand loyalty and business value Show less

• 

  Kaplan Singapore

  Sept 2018 - Dec 2022

  • Formulate and implement overall marketing strategy for branding, engagement and lead generation for Murdoch University at Kaplan in Singapore• Strategise and execute ATL/BTL plans across digital (website, SEM, paid search, email, mobile) and traditional (brochures, sales kits, OOH) media channels• Leverage a myriad of offline and online platforms to deliver business goals in collaboration with internal teams such as sales, finance, compliance, and external partners• Campaign management and optimisation across channels, leveraging performance analytics to drive data-driven decisions (Google Analytics, Salesforce, Mailchimp)• Improvements in quality lead generation contributing to 20% YoY higher student enrolments• Oversight on the Kaplan School of Postgraduate Studies, several undergraduate university partners and discipline marketing portfolios (Accounting Banking Finance, Engineering, Education & Social Sciences, Hospitality & Tourism Management and Information Technology)• People management and mentoring responsibilities Show less - Oversee marketing for the Kaplan School of Postgraduate Studies and several additional university portfolios- Drive lead generation for sales conversion into enrolments (2018 vs 2019: 140% increase)- Performance optimisation and growth across digital marketing mediums including Google SEM and Social Media platforms (2018 vs 2019: 30% reduction in CPL)- Create a brand identity and voice for individual university portfolios and leverage it acrossmultiple assets to increase awareness and differentiation- Oversee the entire suite of ATL & BTL marketing activities, from OOH to third-party sites and print media to digital advertorials- Utilise CRM data (Salesforce & proprietary system) to drive agile marketing and form the basis for decision-making- Establish partnerships with external companies to drive value-added propositions- Collaborate with on-ground sales consultants to identify and refine market demands and opportunities Show less

  • Senior Marketing Manager, Team Lead

    Jul 2020 - Dec 2022

  • Marketing Manager

    Sept 2018 - Jul 2020
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  Constructor Knowledge

  Dec 2022 - now

  Marketing Strategist

  - Craft digital marketing strategy and structure- Performance marketing for effective digital marketing campaigns worldwide- Set up and implement Salesforce as a CRM for the entire lead ecosystem, email engagement journeys and tracking- Execution and launch of special projects (Eg. Constructor Pass)