Will Borba

Experience

• 

  Twelvefold

  Jun 2012 - May 2015

  Twelvefold is a Big Data-driven, real-time marketing platform company that is disrupting how brands reach their target consumers. We match consumer intent with web, mobile and video content at scale using our proprietary repository of relevant content and patented linguistic algorithms. Our unique and scalable platform provides high levels of both performance and transparency. It is a next-generation audience targeting technology that scales without using cookies or triggering any privacy issues, which is why top agencies and major brands such as Kraft, Toyota, Best Buy, Microsoft, and Starbucks use our platform to reach unique audiences. Show less

  • Optimization Manager

    Apr 2014 - May 2015

  • Campaign Manager

    Apr 2013 - May 2014

  • Campaign Coordinator

    Jun 2012 - Apr 2013
• 

  NetSeer

  Jun 2015 - Dec 2016

  • Publisher Business Development Manager

    Jan 2016 - Dec 2016

  • Technical Account Manager

    Jun 2015 - Dec 2015
• 

  Moat

  Jan 2017 - May 2022

  Moat is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics. Moat Ad Search is a free display ad search engine. Moat Pro is an industry wide real-time search solution providing insights across brands, publishers, and ad tech. Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics. Show less Moat is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics. Moat Ad Search is a free display ad search engine. Moat Pro is an industry wide real-time search solution providing insights across brands, publishers, and ad tech. Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics. Show less

  • Client Partner, Oracle Data Cloud (acquired by ORCL)

    Oct 2017 - May 2022

  • Account Manager

    Jan 2017 - Sept 2017
• 

  Oracle

  Jul 2018 - Oct 2022

  Oracle Data Cloud brings together data and technology to help companies drive better business outcomes across more than 100 countries. Used by 199 out of AdAge’s 200 largest advertisers, our Audience, Context and Measurement solutions give marketers the data and tools needed for every stage of the digital advertising journey, from audience planning to data management, including effective and efficient solutions for brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat. At Oracle Data Cloud we are driven by values that help our employees unlock their hidden potential: • WE ARE AUTHENTIC.• WE EMPOWER PEOPLE.• WE DRIVE BETTER OUTCOMES.• WE CELEBRATE CURIOSITY AND PROMOTE CONTINUAL LEARNING.• WE BUILD A SENSE OF BELONGING.• WE ARE CHANGING THE GAME. Show less

  • Senior Client Development Manager

    May 2022 - Oct 2022

  • Client Partner

    Jul 2018 - May 2022
• 

  EDO, Inc.

  Oct 2022 - now

  • Vice President, Client Development

    Feb 2024 - now

  • Director, Client Development

    Oct 2022 - Feb 2024