Carlos Fernandes

Experience

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  IG - Publicidade e Conteúdo LTDA

  Jul 2000 - Mar 2001

  Digital Marketing Specialist

  Internet Group do Brasil (iG) owns and operates web portals and provides a variety of services including online banking, shopping, stock information, chat rooms, and free e-mail. iG was founded on January 9, 2000. • Researched industry-related topics; ensuring engaging and interesting subjects. • Prepared well-structured drafts using digital publishing platforms. • Created and distributed marketing copy about our company and products. • Interviewed industry professionals and incorporated their views in blog posts, articles, etc • Edited and proofread written pieces before publication. • Conducted keyword research and used SEO guidelines to optimize content. • Promoted content on social networks and monitored engagement (e.g. comments and shares) • Identified customers’ needs and recommend new topics. • Coordinated with marketing and design teams to illustrate articles. • Worked with marketing operations team to measure web traffic to content (e.g. conversion and bounce rates), as well as leverage data to determine overall effectiveness of created content. • Updated company websites as required. Successful Projects/Achievements; ➢ One of my principal responsibilities was to complete Asian stock market coverage with breaking news and stock quotes. After a 3 month period I began to cover and write general news. Show less

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  Máquina CW

  Apr 2001 - Feb 2002

  Marketing Executive

  One of the largest and most well-respected public relations agencies in Brazil, part of Cohn & Wolfe and the WPP Group. Bringing together a high-performance and experienced team, ensuring integrated marketing service needs of Brazilian and multinational companies. • Created content marketing campaigns to drive leads and subscribers • Regularly produced various content types, including magazine and newspaper press clippings. • Reviewed and edited content produced by other members of the team. • Analyzed content marketing metrics and made augmentations as required. • Collaborated with other departments to create innovative content ideas. Successful Projects/Achievements; ➢ After 2 months working at Máquina I became responsible for producing the content types, including magazine and newspaper press clippings for one of the company’s largest grossing clients. Show less

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  A Esportiva

  Nov 2004 - Dec 2005

  Retail Sales Executive

  Large retail outlet, stockists of quality sportswear and sporting goods. • Ensuring the customer experience is in line with company standards at all times, providing friendly and efficient customer interactions that leave a lasting impression; • Cash handling and transaction management; fully proficient in using a cash register system; • Stock taking; ensuring the quality and quantity of all inventory within the store; • Visual merchandising of store products, in compliance with item accessibility flow; • Continuously staying abreast of product changes and additions, so as to best advise customers; • General upkeep of the shop, ensuring that safety and hygiene standards are strictly maintained.Successful Projects/Achievements; ➢ Trained four new sales representatives to be deployed within the store. In addition to training and mentoring. I also increased the sales of football shirts by 20% after 3 months of employment. Show less

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  Faurecia

  Aug 2007 - Jan 2012

  Tax Assistant

  Company specialised in the manufacture of vehicle parts. • Demonstrated the highest levels of competency within the role of Logistics operator through; • Facilitated the shipping of products from one destination to another; • Arranged transportation, scheduled staff and orchestrated deliveries to meet customer demand with little to no delay; • Received products and coordinated delivery of goods; prepared loads for shipment ; • Managed activities throughout the order fulfilment and transportation cycle to make sure established deadlines were met; • Oversaw inventory of goods and vehicles; • Continually reviewed freight costs, transportation rates, and the prices of raw materials to keep costs down where possible; • Streamlined shipping and transportation processes; • Demonstrated the highest levels of competency within the role of Tax Assistant through; • Researched various tax issues, including assisting with reponses to tax audits; • Assisted with the preparation of income tax provision and tax account reconciliations; • Logged detailed records regarding income/outcome tax invoices; • Displayed the highest levels of client service through daily interactions with customers regarding their tax queries. Successful Projects/Achievements; ➢ Gained promotion after six months to the position of Tax Assistant, thanks to my dedication and passion for the company. ➢ Responsible for establishing the Fiscal Gate in company and throughout JIT Renault. Show less

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  FLYEfit

  Apr 2012 - Apr 2013

  Client Sales Promoter

  Dublin’s ultimate Super Gyms, catering for all levels of fitness and disciplines. From Body Bootcamp to Strength and Conditioning and everything in between. • Executed highest levels of direct customer service through captivating and engaging client relations; distributing company collateral; • Demonstrated strong sales techniques by engaging members of the public; approaching passing foot traffic and providing information on company services and offers; • Built confidence in the sales process through learning to approach cold case clients and positively deliver information;Successful Projects/Achievements; ➢ Displayed the ability to retain knowledge quickly and thoroughly and exercised initiative when discovering best positioning posts to engage the public during selling periods. Show less

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  EF English First

  Jan 2015 - Jun 2016

  English Second Language Teacher

  Online platform for the deliverance of English language teaching, through interactive activities and direct customer conversations. • Detailed planning, preparing and delivering of English language lessons to students; • The thorough preparation of all teaching materials ; • Helping students improve their listening, speaking, reading and writing skills via individual and group sessions; • Corrected and assessed students course work, ensuring to provide clear and concise feedback on all amendments; • Stayed abreast of all updates and changes to course curriculum.Successful Projects/Achievements; ➢ Winner of the Group Lesson Award during the month of May 2015. Show less

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  BRchile

  Jan 2016 - Jun 2021

  Co-Founder, Owner, Content Writer

  • Co-founder of the website https://www.brchile.com;• The creation and management of my website; documenting information and guidance about Chile;• Text editing, revision and digital content creation and analysis;• Denomades.com partner;• AdSense and Wordpress skills;• Facebook: https://www.facebook.com/brchiledicas;• Instagram: https://www.instagram.com/brchile.

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  Freelancer, author, journalist

  Jun 2016 - Oct 2020

  Freelance Digital Marketing/Content Creator Consultant

  Freelance Digital Marketing/Content Creator Consultant, working independently for clients; striving to achieve maximum results whilst forming and nurturing key relationships. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns ; • Text editing, revision and digital content creation and analysis; • Design, build and maintain client social media presence ; • Identify trends and insights, and optimize spend and performance based on the insights ; • Brainstorm new and creative growth strategies ; • Plan, execute, and measure experiments and conversion tests ; • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points ; • Instrument conversion points and optimize user funnels ; • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate .Successful Projects/Achievements; ➢ Responsible for writing articles on a range of subjects, including online travel guides. More than 1200 articles concluded within 3 years. Show less

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  Baalbek Cooperativa Habitacional

  Nov 2020 - Dec 2021

  Senior Content Writer

  Please, you can find out about my dutties, tasks and experiences in Portugueses version.

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  The Bakery Brasil

  Jan 2022 - Jun 2023

  Redator

  Please, you can find out about my dutties, tasks and experiences in Portuguese version.