Pushpanjali Rout

Experience

• 

  CommonFloor.com

  Jun 2014 - Mar 2016

  Social Media Executive

  Managed and grew social media accounts, increasing followers by 50% and engagement by 75% within 6 months.Used editing and graphic design tools to create content and visuals for social channels.Engaged with and responded to online audiences through relevant comments.

• 

  Kenscio Digital Marketing Pvt Ltd

  Apr 2016 - Jan 2017

  Senior Social Media Executive

  Planning Daily Activation's,Monitoring the Leads and CPL,Designing of Banners.Developed and implemented comprehensive social media strategies to increase brand awareness and drive engagement, resulting in a 30% increase in followers and a 20% increase in website traffic.Streamlined social media content by effectively organizing, describing, and conveying information tailored to diverse audience preferences, backgrounds, and levels of comprehension.

• 

  PropUrban

  Jan 2017 - Oct 2017

  Senior Social Media Executive

  Conducted in-depth market research and competitor analysis to identify trends and inform strategic content creation, resulting in a 15% increase in audience engagement and a 10% increase in conversion rates.Oversaw and maintained 24/7 management of all social platforms.Created and managed content calendars, ensuring consistent and timely delivery of engaging and relevant posts across all social media platforms

• 

  Unacademy

  Sept 2018 - Nov 2022

  -Led a team of 20 employees, implementing effective strategies that resulted in a 30% increase in productivity and a 15% reduction in costs within the first year.-Conducted in-depth data analysis to identify trends, patterns, and anomalies in large datasets, resulting in a 75% reduced costs while improving synergy within the system.-Assisted in data collection and cleaning, ensuring data accuracy and consistency.-Supported the development of predictive models using machine learning techniques.-Customer Churn Analysis: Analyzed customer data to identify factors contributing to churn and recommended strategies to reduce churn by 8%.-Played a role of bridge between business and product ~ Managing feature request & Issues resolution with defined TAT.-Implemented technical automation which reduced costs by 75% while improving efficiency and synergy within the system.-Created Sops for different processes for better understanding for the team, clients and cross functional units.-Collaboration with cross-functional teams including sales, legal, finance, marketing, product teams as well as other categories to meet common goals.-Conducted performance reviews and provided constructive feedback to team members, resulting in improved employee performance and a 10% increase in employee engagement scores. Show less Managed 12+ Executives with with a ~ 95% success rate for content delivery TAT.Played a role of bridge between business and product ~ Managing feature request & Issues resolution with defined TAT.Collaboration with cross-functional teams including sales, legal, finance, marketing, product teams as well as other categories to meet common goals.Managed end-to-end Test series capacity building & cross-utilization project across 5 teams for 30+ categories ~ cost reduction from 2.7 Cr to 77 Lakhs. Show less

  • Manager

    Aug 2021 - Nov 2022

  • Associate Manager

    Sept 2018 - Jul 2021
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  Azure Software Pvt. Ltd.

  Nov 2024 - now

  Software Engineer