Rob Dewey

Experience

• 

  Pearson

  Jan 1985 - Jan 1995

  • Managing Editor for Accounting, Tax, Business Law

    Jan 1990 - Jan 1995

  • Market Research Analyst

    Jan 1989 - Jan 1990

  • Marketing Manager

    Jan 1987 - Jan 1989

  • Sales Representative

    Jan 1985 - Jan 1987
• 

  Cengage Learning

  Jan 1995 - Jan 2013

  • Editor-in-Chief / Publisher for Accounting, Tax, Business Law

    Jan 2003 - Jan 2013

  • Product Manager / Acquisitions Editor - Business Law

    Jan 1995 - Jan 2003
• 

  Cengage Learning

  Apr 2013 - Aug 2014

  Product Director

  Experience- Product Director and experienced professional in product management, project management, business development, content development, and general management.- Successful collaboration as product owner on multiple simultaneous agile/scrum software teams. Also experienced in a waterfall environment.- P&L responsibility for a $50 million business, including strategic planning and contract negotiation and approval. - Long-term customer interaction and relationship building for product development, market research, marketing, and sales.- Trained in Lean and Six Sigma (white belt). Show less

• 

  Roger CPA Review

  Apr 2015 - Jan 2019

  As a member of the Executive Team I drove company strategies and tactics along with the other members of the team (the COO, the SVP of Business Development, the VP of Technology, and the VP of Marketing). I was responsible for and oversaw a comprehensive product vision and roadmap, market research on the customer and the competition, implementation of new systems, annual content revisions, printing and shipping of course materials, and student support by CPAs and Customer Care.Our Product and Development teams worked closely within a Scrum environment using Jira and Portfolio.As one of the primary leaders in the company, I had a significant leadership role in organizing and leading teams, defining roles, and maintaining performance standards. Each senior leader in the company had an impact on all employees as a role model for the company values. Show less Responsibilities- Set product strategy with the support of upper management- Produced high quality digital and print products- Used market research tools to determine customer needs, market trends, product usability, and message appeal- Researched customer needs in online competency training, higher education, professional accounting firms- Hired and managed subject matter experts (SMEs) in accounting, tax, and business law- With the business development team, established new contacts with customers- With the sales team, presented and sold our products Show less

  • Vice President of Product (remote)

    Apr 2017 - Jan 2019

  • Director of Product Development (remote)

    Apr 2015 - Apr 2017
• 

  UWorld

  Jan 2019 - now

  Director of CPA Education

  Built a team of over 20 CPA content experts who are reworking all the questions, textbooks, and videos of this leading CPA review course. We are also focused on upgrading our materials in preparation for the 2024 CPA Exam with new coverage of data analytics, audit data analytics, data visualization, dashboards, ETL, data cleaning (as with Alteryx), data mining, RPA, network security, statistics related to predictive analytics, and more. All the new material is being added to the traditional exam topics in accounting, tax, business law, and technology applied to auditing and business operations. Show less