Kasun Ujitha Perera CMktr

Experience

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  Shangri-La Hotels and Resorts

  Jan 2016 - Sept 2019

  Analysis of local & international market trends and competitor activity to identify new business leads.Develop customer accounts and travel within the local area to drive business and to increase market share in all revenue streams.Negotiate room rates/packages with Corporate/MICE clients.Develop and implement creative international MICE packages with the support of RSOs.Prepare company contracts for the hotel in accordance with current business and pricing conditions.Work within current business strategies and recognizing potential opportunities.Works closely with the Business Development Manager to maximize MICE & revenue through effective space management.Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.Fully complies with Delphi Operation standards and maintains accurate groups and catering forecast figures, sales activities, and account profile in the system.Attend Sales events, as required.Responsible for RFPs and follow-up on time with the help of RSO’s to drive the business.Produce accurate and timely reports that meet the needs of the Sales Director and senior management to include the reporting of appointments, calls made and business leads. Show less Handles the coordination of groups including meetings, incentives, and conferences.Maximizes up-selling opportunities whenever possible and follows the guidelines, methods, and tools as set by the hotel.Works closely with the Assistant Director of Events Sales to maximize catering revenue through effective space management.Fully complies with the space cut-off, Event booking policy, and guidelines as set by the hotel.Fully complies with Delphi Operation standards and maintains accurate groups and catering forecast figures, sales activities, and account profile in the system.Provides accurate and timely events information to internal departments through Group Resume, Banquet Event Order or Amendment. Ensures all clients’ requests are properly handled.Maintains a cohesive working relationship with Sales & Marketing team, F&B and other operating departments of the hotel.Complete specific tasks or reports within the deadlines given by the Director of Events Management.Liaises with event organizers to finalize event details and provides professional advice on events set-up.Contributes ideas and feedbacks to Director of Events Management or Assistant Director of Events on new or existing contractors’ performance. Ensures high quality of support and services are delivered to the guest.Assists in cross-selling with other Shangri-La Hotels & Resorts whenever possible. Show less

  • Business Development Executive

    Jul 2018 - Sept 2019

  • Events Coordinator

    Jan 2016 - Jun 2018
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  One&Only Resorts

  Oct 2019 - Oct 2021

  Assistant Sales Manager

  One&Only Reethi Rah, Maldives:Award-winning Forbes five-star flagship property of One&Only Resorts with 122 villas, 7 F&B outlets (Kerzner International) Main Achievements: • Achieved a record-breaking Group Business of USD 5.1 million in Q1 & Q2 2021 for the first time in the resort. With +120% above the target/budget. • +40% ADR in 2020/2021 vs 2019 for group segment (Average ADR of USD 4200). • Record-breaking annual audit results of 96% for both Leisure & Group segments for the first time in the resort. • The accomplishment of the resort’s Salesforce overall score from 64% to 93%. - Based on data quality/accuracy and activity updates in a timely manner. • Implementation of Group Segment SOPs, strategies, reports and new templates for contracts and proposals. Main Duties:• Developing and shaping long-term relationships with leading global luxury TOs, TAs, and Concierge Clubs.• Conduct sales calls to keep them updated on the resort activities, last-minute availability or stop-sale notices with the partners. • Handling groups (leisure/incentive): enquiry, group offer/contract, execution/coordination on-site.• Familiarization/Press Trips and site inspections. Host and entertain, if required.• Contracting, TO communication, promotions/special offers.• Performing general office duties to support the Sales & Marketing Department, prepare sales-related documents throughout the sales process, e.g., proposals, contracts, offers, event orders, group resumes, and promotional literature. • Analysing/preparing rate comparisons to identify if the rates are competitive compared to the COMP set. Show less

• 

  Northumbria University

  Jan 2022 - Mar 2023

  Masters Student
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  The Prince Akatoki London

  Apr 2023 - now

  Leisure Sales Manager

  Forbes five-star flagship property of Seibu Prince Hotels & Resorts. - The luxury hotel in London that celebrates the Art, Ritual and Elegance of Japanese hospitality.Main Achievements:• Achieved a record-breaking Consortia business in 2024 with +42% above the target/budget (across Europe & US accounts). • Driving a 22% growth in 2024 vs 2023 in the US market through strategic market development and engagement initiatives. • Onboarded the property into the prestigious AMEX FHR/THC, Serandipians and FORA Reserve programs, aiming to appeal to the luxury market in both US and Europe regions.• Successfully secured onboarding into the exclusive, invitation-only Frosch Entertainment Hotel Program, specializing in the high-end luxury entertainment and sports industries.• Recreated and redefined the hotel's USPs, strategically repositioning to elevate its market prominence.• Implementation of new sales strategies, reports and new templates for contracts and proposals.Main Duties:• Develop and establish relationships with travel agencies operating within the luxury leisure segment.• Effectively establish new preferred partnerships with suitable partners from the global marketplace and thereafter, manage and develop accounts to agreed targets.• Manage existing accounts, setting annual targets monitored via quarterly reviews and compiling strategic action plans.• Represent The Prince Akatoki at exhibitions, trade shows, presentations, and similarly to any relevant professional bodies and organisations.• Compile and submit segment specific RFPs.• Use available tools to explore new and repeat business opportunities – H360, Salesforce, Opera etc. Show less