
Pankaj Bansal
Sales and Marketing Leadership Roles

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About me
Lecturer Business Management | UK HEI International Admissions & Compliance Specialist | Leadership | Higher Education | Diversity & Inclusion | MedTech | Drug Launch | Commercial Excellence
Education

Webliquids
2018 - 2018Certificate In Digital Marketing Digital Marketing
Symbiosis Institute of Management Studies
2010 - 2012Master of Business Administration - MBA Business Administration & International BussinessActivities and Societies: Project " Pharmaceutical Hazards Management In Indian Scenario"

Birmingham City University
2021 - 2021Master of Public Health - MPH Public Health & Leadership in Healthcare Distinction
Kurukshetra University
2003 - 2006Bachelor's of Science Chemistry, Biology - Lifescience
Experience

Cipla, Ranbaxy, Bristol Myers Squibbs
Aug 2006 - Nov 2010Sales and Marketing Leadership RolesDuring this period, I held progressive sales and marketing leadership roles at Cipla, Ranbaxy, and Bristol Myers Squibb, consistently exceeding targets and driving business growth within the pharmaceutical industry. At Cipla, I managed a sales team, achieving a 20% year-over-year sales increase, earning the "Best Young Business Manager of the Year" award in 2007. Subsequently, at Ranbaxy, I developed sales strategies, managed key client relationships, and led a sales team, providing training and support to enhance performance. Finally, at Bristol Myers Squibb, as a Cancer Care Manager (Key Accounts Manager), I conducted market research, developed strategic marketing plans for oncology products, and led sales teams to build and maintain strong relationships with key accounts, managing the product lifecycle and collaborating with cross-functional teams to ensure successful execution of business strategies. These experiences provided me with a strong foundation in pharmaceutical sales, marketing, and team leadership, including market analysis, strategic planning, client relationship management, and performance optimization. Show less

Mylan
Dec 2010 - Jul 2017Country ManagerI developed and executed sales strategies to meet revenue targets, analysed market trends and competitor activities to identify growth opportunities, and led a high-performance sales team. I built and maintained strong relationships with key customers and stakeholders, ensuring customer satisfaction and driving revenue growth. My role included setting sales goals, refining sales processes, and implementing best practices to optimize efficiency and effectiveness.

Vsspire Solutions
Jul 2015 - Jun 2020DirectorAt Vsspire Solutions, I spearheaded our mission to elevate professional and personal growth through comprehensive soft skills training. As the Director, I was responsible for the strategic planning, development, and execution of a wide array of training programs tailored to meet the diverse needs of companies and their employees.Under my leadership, Vsspire Solutions became a trusted partner for numerous organizations, driving measurable improvements in employee performance and company success. Our tailored approach ensured that each training program addressed the unique challenges and goals of our clients, fostering a culture of continuous improvement and excellence. Show less

Edwards Lifesciences
Aug 2017 - Feb 2021Senior Project & Operations Head - Professional Education JAPEC
Freelance
Feb 2021 - nowIndependent Business Consultant - Local Businesses & Start-upsAs an Independent Business Consultant, I bring rich experience of close to 2 decades of expertise in Global Business, Marketing, Leadership, and Operations Management to empower organizations to thrive in competitive markets. I specialize in product-oriented concept selling, translating innovative ideas into compelling value propositions that resonate with diverse audiences and drive business success. I offer Strategic Planning & execution, Concept Selling Mastery, Business Transformation, Mentoring & Training.Key Achievements:# Successfully pioneered concept selling strategies for startups and established businesses, achieving rapid adoption and market penetration.# Advised and supported international clients in improving their market positioning and operational efficiency through innovative approaches.# Designed compelling sales narratives that transformed abstract ideas into actionable solutions for diverse sectors, including healthcare, education, and technology.# Fostered a culture of innovation, inclusivity, and sustainable growth in every project undertaken. Show less

Birmingham City University
Jan 2022 - nowAs a faculty lecturer in business at Birmingham City University, I teach courses in Global Entrepreneurship, Global Leadership, Global Marketing Management, Global Operations Management and Integrated business. My role involves conducting seminars and support sessions tailored to both groups and individuals, ensuring a deep understanding of complex business concepts. I provide guidance and mentorship to students, fostering their academic and professional growth. Additionally, I am responsible for assessing student work and providing detailed feedback to promote continuous improvement and academic excellence. My efforts contribute significantly to the academic development and success of my students, preparing them for leadership roles in the global business environment. Show less In this role, I manage the comprehensive admissions process for international students, ensuring strict compliance with university admission criteria and UKVI regulations. I guide prospective students through every step of the application process, offering accurate and timely information about entry requirements, course options, and visa applications. My responsibilities include assessing international qualifications, conducting credibility interviews, and issuing Confirmation of Acceptance for Studies (CAS). I implement strategic initiatives to convert prospective students into enrolled students, providing personalized assistance and ensuring a smooth transition from admission to enrollment. My role is pivotal in maintaining high standards of service and support for international applicants, contributing to the university's global outreach and diversity. Show less As an International Marketing and Communication Officer, I developed and executed international marketing strategies aimed at attracting and retaining international students. My role involved identifying target markets, conducting market research, and analysing international education trends to inform strategic decisions. I collaborated with admissions teams to support recruitment efforts through the creation and dissemination of marketing materials, conducting information sessions, and assisting with the application process. My data-driven approach allowed me to assess the effectiveness of marketing campaigns and implement improvements to enhance the university's global appeal. Show less
Faculty Lecturer Business - College of Graduate School of Management, BLSS
Jan 2024 - nowInternational Admissions & Conversion Officer
May 2022 - nowInternational Marketing & Communication
Sept 2021 - May 2022Research Assistant
Jan 2022 - Apr 2022
Licenses & Certifications
- View certificate

Verified International Academic Qualifications
World Education Services (WES) 
Member of Royal Society Of Public Health
Royal Society for Public HealthFeb 2021
Google Ads Fundamentals
GoogleMar 2019
Languages
- enEnglish
- hiHindi
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