Nishad Niyas

Experience

• 

  ZMessenger (Pvt) Ltd

  Nov 2018 - Feb 2019

  Digital Media Intern
• 

  DigitalX (Pvt) Ltd

  Feb 2019 - May 2021

  DSP Management- Strategizing, planning and executing programmatic campaigns.- Managing and optimizing ongoing programmatic campaigns.- Meeting project KPIs and on-time delivery of projects and tasks- Demonstrating and training DSP to the existing and new clients.- Assisting the sales team in terms of budget recommendations, KPI setting.- Preparing weekly/monthly reportsSSP Management- Onboarding and managing existing and new publishers.- Evaluating publisher earning trends and providing solutions. - Demonstrating and training publishers on setting up inventories, placements and technical requirements.- Recommendations on Ad innovations which for publishers to monetize inventory. - Providing timely updates and bug fixes for internal and external stakeholders. - Manage and coordinate with Partners to provide uninterrupted service. Show less

  • Executive - Digital Media Planning

    Aug 2019 - May 2021

  • Associate Executive - Digital Media Planning

    Feb 2019 - Aug 2019
• 

  Enfection

  May 2021 - Oct 2021

  Senior Executive - Campaign Management

  * Strategize, execute, monitor, and manage campaigns across multiple platforms.* Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports* Implementing tracking from Google and social platforms into various marketing initiatives.* Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.* Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution* Coming up with conversion optimization strategies, with the aim of improving efficiency and increasing ROAS Show less

• 

  Dialog Axiata PLC

  Nov 2021 - now

  - Develop and implement comprehensive CLM strategies to maximize customer lifetime value using upsell tools.- Analyze customer behavior, preferences, and needs.- Develop and execute base management strategies to drive customer satisfaction, loyalty, and revenue growth.- Collaborate with cross-functional teams to align product offerings, pricing, and promotions with customer needs and market trends.- Ensure efficient handling of customer inquiries, complaints, and requests.- Utilize data analytics to monitor KPIs and track customer behavior- Use data analytics, market dynamics, competitive analysis, and customer segmentation to identify target audience and optimize campaign targeting.- Develop detailed campaign plans, including timelines, budgets, and resource allocation.- Work closely with the BU team to align CVM campaigns with business objectives.- Liaise with analytics teams to gather insights and leverage data-driven decision-making for campaign optimization. Show less - Responsible for designing Customer Value Management strategies for multiple business units; Managing enterprise subbase.- Driving Omni channels communications and offer and campaign management.- Maintain metric to monitor performance and effectiveness of actions at each stage of the customer life cycle to learn and adopt by introducing new campaigns.- Monitor performance and benchmarking across campaigns, products, BU’s etc. - Working with cross functional teams on designing on required upsell, cross sell and retention models. Show less

  • Campaign Manager - Digital Payments : Digital Adoption

    Apr 2024 - now

  • Associate Lead - Campaign Management : Growth and Operations

    Aug 2023 - Apr 2024

  • Assistant Campaign Manager - Customer Value Management

    Nov 2021 - Oct 2023