Grethel Guevara

Experience

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  Freelance

  Oct 2018 - Jan 2020

  DIGITAL MARKETER

  -Developed content marketing and paid ads campaigns to meet unique goals including customer and lead acquisition, traffic, and brand awareness.-Identified underperforming content and implemented updates to improve performance.-Created graphics and presentation decks, social media copy, blog content, press releases, and other marketing collateral.-Performed content integration for WordPress and content scheduling platforms, and created content marketing assets (social media and web).-Partnered with internal social media managers and marketing specialists to implement brand strategies and digital content for targeted audiences. Show less

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  Exclusive Freight

  Feb 2020 - Mar 2021

  Digital Marketing Specialist

  - Managed paid search campaigns including keyword research, landing page development, ad copy creation, and campaign analysis.- Identified and recommended media placements to maximize full reach to all target demographic sets.- Built segmented target audience email journeys and email sequences to enhance customer relationships and gain feedback.

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  KNOCKOUT- CUTS

  May 2021 - now

  Digital Marketing Manager

  -Responsible for planning and executing paid media campaigns, bidding and budget management, and retargeting live ad sets.-Utilizes Google Ads and Facebook Ads to create and optimize paid advertising campaigns, resulting in a 20% increase in website traffic and a 15%increase in leads.-Conducts keyword research and competitive analysis to inform ad targeting and messaging, resulting in a 25% increase in ad click-through rates.-Collaborates with internal teams to develop marketing strategies and align campaign goals with business objectives. Show less