Murilo Kascher

Experience

• 

  Rstcom Comunicação Estratégica

  May 2019 - Mar 2020

  Video Editor Intern

  Responsible for editing institutional and advertising videos, developing exclusive projects for events of major pharmaceutical companies. Utilized advanced animation and design techniques to create multi-connected screens over 10 meters long.Implemented a file organization and cataloging system on servers, assisting in the planning and scaling of project editing.

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  Afya

  Sept 2020 - now

  Responsible for the creation, strategy, production, and editing of relevant audiovisual content to boost Afya's presence on social media and at events. I lead the creation of audiovisual guidelines to ensure uniformity in the brand's communication, coordinating freelancers in annual projects and campaigns.I oversaw and coordinated a video content production pipeline, which resulted in a 54% engagement rate among a highly specialized physician audience, exceeding industry benchmarks for a niche audience in the education sector. This action increased Afya's digital audience by 370% and generated over 7 million organic impressions in 2024, surpassing the 2023 total by 8x.Highlighted in my direct involvement in the YouTube front, which resulted in a 466% growth in the number of subscribers, 74.8M views, and impressions above 946k.Additionally, I cover medical events and congresses, manage commercial media projects, collaborating with third-party teams to align agendas and ensure the fulfillment of objectives. Show less At Afya, I serve as a Branding Videomaker, playing a key role in recording and editing content that amplifies our presence on social media and at events. My experience lies in creating and planning audiovisual guidelines to ensure our communication is always unified and coherent with the brand identity.Additionally, I provide essential support in managing commercial media projects, collaborating with external teams, aligning agendas, and managing scopes to ensure all parties involved are in harmony with Afya's objectives.With strong skills in planning and executing impactful audiovisual strategies, I continuously strive to enhance our market positioning and fortify visual identity through innovative and engaging content. Show less Experienced in recording and operating classes and live broadcasts on platforms such as Vmix, OBS, and Reaper. Skilled in recording and editing videos for social media (TikTok, Instagram, and YouTube), podcasts, classes, and chroma key videos.Knowledgeable in the entire audiovisual production chain for education, using agile methodology to ensure on-time delivery. Responsible for studio setup and dismantling, lighting, and equipment operation (cameras, microphones, audio and cutting consoles). Show less

  • Marketing Analyst - Videomaker

    Mar 2025 - now

  • Marketing Analyst - Videomaker Junior

    Aug 2023 - Mar 2025

  • Switcher and Studio Operator

    Jun 2022 - Aug 2023

  • Audiovisual Producer

    Feb 2022 - Jun 2022

  • Audiovisual Producer Intern

    Sept 2020 - Jan 2022