Caroline Penwarden

Experience

• 

  Whole Earth Festival

  Oct 1989 - Jun 1990

  Event Director

  Hired, trained, and managed a 40 member staff to create and host a 3-day event with 30k attendees and numerous luminaries, monitored a $30K budget and prepared budget for the following year.

• 

  Apple

  Jan 1995 - Jan 1997

  Senior Tester

  Planned and implemented testing of 3rd party multimedia software on Apple Computers in development, including applications in desktop publishing, animation, video, audio and MIDI. Advised engineering teams of the needs of multimedia professionals for subsequent builds.

• 

  Self-employed

  Jun 1996 - now

  Music Composer/Producer/Director

  Multimedia production: Composed and produced music synced to video and to choreography for numerous award-winning productions and projects under tight budgets and deadlines. Translated the directors’ visions into effective musical scores in collaboration with producers, editors, musicians, and audio mixers.

• 

  Savage Beast Technologies (now Pandora)

  Jan 2000 - Jan 2001

  Music Analyst

  Provided analytical data for the Music Genome Project

• 

  Matter Network, Inc.

  Apr 2008 - Jan 2012

  Network Partner Relations and Advertising Operations Manager

  • Online Media Network Management: Four years of experience with a start-up company that required wearing multiple hats and maintaining interdepartmental workflow on a daily basis, balancing the needs of publishing, advertising, and investing teams, while keeping the collaborative focus on the founders’ company mission. • Client Relations and Communications: Served as point of contact for advertising and publishing partners. Met contract fulfillment and quality control by creating and managing media plans and providing performance reporting. Provided ongoing strategic coaching and technical support.• Strategic Planning: Advised sales representatives how to improve proposals and campaigns via periodic analysis of audience data from ComScore and other sources. Innovated solutions to improve efficiency between staff, advertisers, and publishers.• Network Development: Identified and recruited top tier online publishers to create a premium media network. Managed contract negotiations and finalization of editorial and advertising agreements. • Advertising Operations: Managed delivery of advertising for a vertical media network on dozens of websites via html ad tags, image handling and multiple ad servers. Developed and implemented an effective ad serving structure and platform. Show less

• 

  Dive Paradise, Inc.

  Oct 2017 - now

  Partner, Business Operations & Communications

  Co-managing an established scuba diving facility though a change in ownership and structure.• Digitization: Created the CRM, online booking, registration, and loyalty programs; Revised all reservations policies and hotel partner packages; Updated all website content via Wordpress; Continue to manage and evolve the company’s evolution onto a fully digital platform.• Reservations management: Create client communications; provide team procedural guidance; facilitate communications between teams in the USA and Mexico.• Business Development: Establish and nurture hotel, travel, and non-profit partnerships on location, at trade shows, and online.• Marketing: Prepare materials for trade shows across the USA and for on-location use; run trade show booths; manage media plans and online advertising.• Social Media: Create and manage company posts and chat inquiries on Facebook, Twitter, Instagram, Google. Show less