
Kemal Gurel
IT and Marketing Assistant

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About me
Business Development Manager | Alternative Channels | Affinity Models | Corporate Strategies
Education

Ugur College
1995 - 2002High School Diploma Science and Maths
Sakarya Üniversitesi
2002 - 2006BS BUSINESS ADMINISTRATION
Bournemouth University
2007 - 2008MASTER INTERNATIONAL MARKETING MANAGEMENT
Experience

NHR Civil Structural Engineering LTD
Sept 2007 - Apr 2008IT and Marketing Assistant• Assisting the preparation of Annual Marketing Plan• Routine web-site updates, liaising with the business' Web Designers• Produce and maintain Marketing Collateral (Brochures, Datasheets, Presentations etc)• Looking for potential clients through newspapers, trade publications and the internet• Producing Press releases & advertising copy

HSBC
Jan 2009 - May 2009Customer Service Representative• Open deposit accounts for bank customers• Interview customers to obtain financial information and explain services available • Help customers to resolve account problems• Help customers to complete loan applications.

Citibank
Feb 2010 - Mar 2012Sales Quality and Control Specialist• Taking part in various Automation and IT/Sales Project. Such as(Citiaxess platinum, Wings card, Contactless card, Sticker, Attrition Rewards Tool, Rainbow System Enhancement and other marketing and system implementation• Analyzing and controlling up-to-date regulations and legistlations to provide the best sollution on system and process automation. • Investigating possible System application issues related to Sales and Alternative Distribution Channels• To develop software as required company defined methodology through the full system lifecycle. • To thoroughly test all software• Responsible from sending annual fee, sw and pa delinquents cards to be reversed by Financial Adjustment Unit• Responsible from coordination of fee reversal process with operation.• Responsible from checking unit reports for card closure and maintenance processes• Responsible from investigation of customer issues and immediate feedback to frontline channels• Responsible from guiding unit to move on pre-set control standards and inform unit management members regarding any issues• Responsible from supporting the controller for investigation of customer issues and complaints• Observing a certain number of call on a monthly basis decided by Unit Head• Support the controller for preparation of process flow chart on each new process Show less
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NN Hayat ve Emeklilik (formerly ING Emeklilik)
Apr 2012 - Jan 2016• Designing the remuneration structure of the broker & agency channel and evaluate their performance accordingly• Leading a team to: Deliver the strategic co-operative development initiatives• Supporting the process of identifying new opportunities and new sales channels, finding the best business partners and measuring the performance of all initiatives• Supporting the development of partnerships with various brands from different sectors, preparing campaigns focused on relevant insurance products, following up the performance during the campaign period, preparing regular reports to evaluate campaigns• Preparing cross-sell campaigns; analyzing company’s customer portfolio according to their purchases and preparing next best offers accordingly to meet the future and possible needs of existing customers Show less • Prepare company growth plans and develop new strategies by making company/sector analysis• Creating local sales-based initiatives and projects in order to contribute to the growth of new business target in the agency channel.• Implement the global sales related projects and best practices into Agency Channel; define and create new sales processes accordingly.• Work closely with sales team during the preparation of the projects, and follow up the project status and milestones in the production• Preparing and distributing the annual sales target of the regions in the agency channel. • Assessing the performances of the Regional Offices, preparing the development graphics and Regional (Internal) evaluation reports.• Based on business users requirements implement highly automated business reporting and dashboard processes to provide daily, weekly, and monthly visibility on business performance and trends. Show less • New Intermediary opening process, registering intermediary to the systems and control all process; intermediary cancellation process and have legal confirmation for necessary cases.• Preparing of new individual pension intermediary contracts, registering them into the systems and informing EGM (govermental agencies) regarding the status of the candidates.• Controlling, follow up and defining the status of employees working in bank and intermediary channels whether they are eligible to do selling or not.• To do the calculation of commision payment for agency channels and to inform regional directors about deduction on earned premium.• To follow up the situation of agencies letter of guarantee in coordinate with Accounting Department.• To make a connection between the Regions and Sales Manager by inform them regarding each (products, commision, campaigns and recent legislation)• To give support for organizing Banking-Agency meeting in case of necessity. Show less
Business Development and Strategy Team Leader
Jul 2015 - Jan 2016Brokers Consultancy Services Senior Specialist
Sept 2012 - Jul 2015Sales Support Specialist
Apr 2012 - Sept 2012

Allianz Türkiye
Apr 2016 - Jan 2020• Develop a growth strategy focused both on financial gain and customer satisfaction• Conduct research to identify new markets and customer needs• Arrange business meetings with prospective clients • Promote the company’s products/services addressing or predicting clients’ objectives• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails and client visits• Negotiate and finalize deals in accordance with company’s contract guidelines and policies• Keep a great ongoing relationships with current partners and offer new ways to grow the partnership• Build a detailed financial analysis showing all of the assumptions, drivers, and financial statements for the next 3 - 5 years, accounting for a conservative, base, and aggressive case• Conduct a total addressable market analysis for the business’ core market, assess major industry trends affecting the business, and describe what impact these trends may have on the business Show less • Setting «alternative channels» strategies, designing affinity models and loyalty programs• Building, developing and executing affinity and corporate business strategies • Developing and managing partner and customer relationships• Engaging new partners and renegotiation with existing partners• Identifying emerging trends in the digital space, new markets and customers for digital products and leading innovation• Assist in growing the company’s e-commerce efforts by identifying, qualifying, sourcing, and negotiating new strategic partnerships and affiliate deals.• Negotiating commercial terms of service with partners• Monitoring and reporting the performance of the affinities and programs• Planning, developing and leading affinity projects• Working closely with other functions to develop tailor made products/service solutions, following best practices in Allianz Group• Allianz companies relationship management, One Allianz initiative ownership • Hone in on vertical trends and opportunities in order to craft business cases that support any new requests or changes that alter product vision/roadmap. Show less
Business Development and Strategy Member in the Health Tribe
Mar 2019 - Jan 2020Business Development and Strategy Supervisor (Affinity & Partnership)
Apr 2016 - Mar 2019

Keller Williams Realty, Inc.
Jun 2020 - nowManaging Consultant• Working with the executive committee to set organizational strategies and goals• Implementing organizational policies and procedures• Communicating and collaborating with stakeholders, including executives and employees• Monitoring day-to-day business operations• Reviewing financial activities, including accounting tasks, budgets, financial statements and reports• Overseeing hiring activities, along with payments and evaluations• Ensuring the business complies with relevant laws and regulations• Assessing organizational and personnel performance, implementing changes as needed for improvements Show less
Licenses & Certifications

Microsoft Excel 2013 Certification
NN GroupJan 2013
First Aid
MedComJul 2015
Associate, Insurance Agency Administration (AIAA)
AllianzMay 2019
Green Belt Certification (GB)
NN GroupJan 2014
Languages
- enEnglish
- geGerman
- tuTurkish
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