Chris Ong

Experience

• 

  Sanwa Document Services Pte Ltd

  Mar 2011 - Jun 2012

  Technical Writer

  Desktop publishing, technical writing, assisting with translations and managing project timelines.

• 

  Nuffnang

  Jul 2012 - Oct 2015

  Senior Account Executive

  Account management, focusing on social and digital marketing solutions, creating opportunities for brands and social influencers to leverage on digital strategies, including conceptualization, creation of proposals, implementation, and analysis/reporting of media campaigns, while managing execution as the project manager. as well as events planning for local and regional clients (regional support for 7 global offices).

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  Lion & Lion

  Nov 2015 - Mar 2018

  Client Partner

  Managing client accounts and digital campaigns to achieve success through well-planned marketing strategies, on-brand communication tactics and reviewing data analytics to optimise performance.Working with a regional execution team in projects to analyse data, create proposals and integrated marketing plans, deliver client assets, and track/manage/optimise media performance.Liaise with specialist teams to produce and manage creative content, visuals, social media management, influencer engagement, performance marketing, web development, SEO, and CRM.Growing clients' brand presence through social calendar and managing content creation, from planning and conceptualisation to publishing and community management, to meet client objectives.Specialised in tech-focused projects and social (influencer) campaign planning, playing a supporting role for all local accounts with aforementioned factors.Full-service business development and campaign management across platforms such as Facebook, Instagram, Twitter, Google Display Network, Google Ad Words, KOL/Influencer outreach, ePR, and CRM. Show less

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  Jabra

  Aug 2018 - May 2021

  Digital Marketing Specialist

  Piloting the internal digital marketing efforts in APAC, working to drive efficiency for both B2B & B2C portfolios by introducing data dashboards, trackers and optimising resources to adapt to changes in market forces.Collaborating with creatives and brand teams to create consistent solutions-focused messaging across markets & customers.Using data from CRM, ad platforms, and local sales team insights to create strategies that seek out the best ROI not only for budgeting but also on internal resources.Provide consultation on digital matters and market analysis for various departments & stakeholders to achieve business goals.Achieved double-digit YoY growth in revenue and exceeded Return On Ad Spend goals since joining. Show less

• 

  Muse Communication

  May 2021 - Dec 2022

  Head of Marketing, Events, & Community

  Leading an agile team of young talent to produce fun and exciting campaigns, content, and material to meet the needs of several projectsMaintaining relevance in a fast-paced industry driven by trends, keeping up with the latest hype to create sustainable platforms for retail & online merchandisingOverseeing marketing activities for consumers to engage with Anime & Game related content; Intellectual Property Licensing, Distribution, & MerchandisingConceptualisation, planning, and execution of events to promote the sale of merchandise as well as activations to engage audiences and drive conversionsMaintaining a close relationship with internal and external stakeholders to collaborate and partner on exciting activities, online & offline, to engage customers and drive conversions Show less

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  TEAM LEWIS

  Feb 2023 - now

  Collaborating with creative, content, public relations, market research, and technology experts to develop strong and impactful messaging through carefully selected mediums and pinpoint media channels.Analysing data and trends to develop insights that inform campaign optimisation and marketing strategies.Development of purpose-driven engaging content for a wide variety of digital channels - from interactive videos on social media, to objective-driven email marketing campaigns, and landing page optimisation with the help of UI/UX design & SEO.Conducting in-depth audience research to identify opportunities to achieve better marketing and business objectives. Show less

  • Campaign Director

    May 2024 - now

  • Senior Digital Manager

    Feb 2023 - now