Rick Shorter

Experience

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  Design Studios International

  Aug 1992 - Apr 1994

  Assistant Designer (Boys)
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  Saatchi & Saatchi (We Are Saatchi)

  Apr 1994 - Jan 1995

  Accounts Payable Clerk
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  Barry Bricken

  Jun 1995 - Mar 1997

  Associate Designer (Mens Collections)
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  Woods & Gray, Ltd

  Mar 1997 - Mar 2001

  Senior Designer (Mens Collections)
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  Macy's Merchandising Group

  Mar 2001 - Aug 2008

  Design Director / Merchandiser (Mens Private Label)

  While with Macy’s, I generated $400 million in retail sales, attained revenue goals and product sell-thru rates seven consecutive years, created four new brands, and revamped one brand, adding $100 million in retail top-line revenue.I headed the creative direction for the Clubroom, Tasso Elba, John Ashford, and Savile Row labels and managed the design team and department budget throughout the product commercialization process.

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  Polo Ralph Lauren

  Apr 2010 - Apr 2011

  Interim Design Director (Mens Sleepwear and Bags)

  I led the entire design process and set the creative direction for Accessories, Underwear, and Sleepwear and managed the tech design and Web PDM process. My design work for the 2010 Summer Olympics was featured in the July 2010 issue of Vogue.

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  PVH Corporation

  Apr 2011 - Jan 2014

  VP of Global Merchandising, Licensing (Mens, Womens, Kids, Home, and Luggage)

  In this role, I successfully managed four brands (Izod, Arrow, Van Heusen, and Bass) and 96 licensees representing $1B in global retail sales and led efforts to ensure new, innovative concepts, business practices, and technologies were fully adopted and integrated into the business. I held accountability for merchandising, licensing relationships, product development, wholesale sales, and design and served as the international spokesman for the brands.By revamping the merchandising team to focus on profitability and collaboration, I improved communication, reliability, and messaging both internally and with licensees. Business goals were advanced by building and cultivating productive relationships with licensees and developing a clear understanding of each of their specific market needs. We successfully launched eight product categories in three brands in less than 24 months and delivered increases in royalty payments YOY by improving ties with China and India. An additional boost to brand’s EBIT was generated by the redesign and implementation of a more effective SOP which resulted in a 20% increase in American-designed products adopted by an international licensee.I conducted seasonal global wholesale presentations, developed new business models with a regional lens with the goal of disrupting traditional retail, and consistently identified opportunities to develop, enhance, and optimize global operations. Show less

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  Butterfly 7, LLC

  Jan 2014 - Apr 2019

  CEO/President of Strategy, Marketing & E-Commerce

  I am the cofounder of an omni-channel brand with a focus on the children’s market. I lead a 25-member team of FT, PT, and freelance employees, drive the long-range strategic planning process, optimize KPI performance, own P&L, and head new business development and negotiations with business partners and vendors. We have implemented strategies to attract and retain world-class talent, delivered a seamless, end-to-end customer experience, executed cross-channel marketing campaigns, and continuously engaged our customer base with alluring original content. We have leveraged the unique attributes of Shopify and Amazon to increase conversion rates, and I have led high ROI UX enhancements. We have continued to modernize our merchandise assortments and presentation to maximize sales and profitability.Under my leadership, we built a scalable infrastructure, developed and implemented strategies to drive growth and revenue, created key KPIs, and planned a strategic roadmap. We generated an additional 25% top-line growth from 2016 to 2017 by launching two private brands and created a brand ID that successfully targets the “Mom” market segment. The customer base has expanded 400% YOY through targeted marketing. We beat our EBITDA goal by 10% the first six months of 2018 and outpaced our retail sales goal 15% over each quarter in 2017. Show less

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  Laetitia & Liber, LLC

  Jul 2019 - now

  Managing Partner

  Real Estate Investment and Renovation.

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  Keller Williams Realty Professionals

  Jul 2019 - Jul 2022

  Broker Associate/ Realtor®

  Licensed Realtor® sales and rentals for residential, multi-family, and distressed properties.

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  NEXA Mortgage

  Mar 2022 - Mar 2023

  Mortgage Loan Originator
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  Kid Breukelen Realty Group (KBRG)

  Jul 2022 - now

  Managing Broker | Realtor®
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  Loan Factory, Inc.

  Mar 2023 - now

  Mortgage Loan Officer