Kim Phillips, MBA

Experience

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  Alliance Sales & Marketing

  Nov 2017 - Dec 2018

  Trade Planning Analyst

  • Analyzed consumer sales plans, mining for opportunities and gaps tailored to individual client profitability initiatives • Performed expense forecasting for clients to ensure promotional plans stayed within the confines of budgetary allowances• Conducted monthly post-performance analysis of clients’ promotional plans to establish promotional efficiencies• Partnered with cross-functional teams to review category trends and recommend tactics to improve profit and gross sales • Presented clients with annualized volume and trade spend forecasts, focusing on cost per incremental case efficiencies Show less

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  Campbell Soup Company

  Dec 2018 - Jan 2023

  Marketing Analyst – Cape Cod and Kettle Brand Chips, Charlotte, NC 2020-Present• Created monthly consumption reporting model that encompassed both Cape Cod and Kettle Brand performances, leveraging multiple databases including IRI, Spins, and Neilson• Provided upper management monthly consumption analyses that highlighted important data metrics, summarized key takeaways, and offered call-to-action recommendations• Updated display catalogs to ensure active and accurate display information was available to brand team as well as cross-functional partners• Maintained innovation trackers that assessed how actualized gross sales, ACV, Velocity, and Trial and Repeat metrics compared to those forecasted prior to each item’s launch• Managed Kettle Brand, Cape Cod, and JKOT Marketing Budgets • Performed ad hoc analytical requests including but not limited to SKU rationalization support, new item sell-in support, and innovation support Marketing Analyst – Emerald Nuts, Charlotte, NC 2018-2020• Closely monitored and analyzed sales volumes, market share trends, and competitive activity by utilizing the IRI database • Uncovered insights to provide clear direction on how to move Emerald forward or, when necessary, re-assess a new path forward in the shelled snack nuts dynamic and competitive environment • Managed Emerald’s demand review process• Managed Emerald Marketing Budget in partnership with brand, finance, and additional cross-functional teams Show less

  • Associate Brand Manager, Snack Factory

    Apr 2022 - Jan 2023

  • Associate Brand Manager, Snyder's of Hanover

    Jan 2021 - Apr 2022

  • Marketing Analyst

    Dec 2018 - Dec 2020
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  Krispy Kreme

  Jan 2023 - Sept 2023

  Associate Brand Manager
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  Nutramax Laboratories

  Dec 2023 - now

  Brand Manager