Jacy McConnell

Experience

• 

  Brock University

  May 1999 - Aug 2001

  Webmaster

  * Ensured that existing web pages on the Brock University web space met a newly implemented set of specifications* Designed and maintained web pages for various departments and faculty members, as required* Conducted tutorials in HTML, Macromedia Dreamweaver, Macromedia Fireworks, basic Internet, and Adobe Photoshop* Presented the Team’s projects at monthly departmental meetings* Worked independently, solely responsible for client meetings, developing the site’s architecture, designing and coding the website, maintaining good communication with the client, implementation of the site and troubleshooting* Also worked effectively as part of a team, combining strengths with my fellow team members, to complete projects Show less

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  Niagara College Canada

  Sept 2001 - Apr 2002

  Web Developer - Department of Athletics

  * Complete re-organization and re-design of the Department of Athletics’ site* Creation and maintenance of a satellite site for the Ontario Colleges Athletics Association’s Men’sBasketball Championships* Conducted a tutorial on maintenance of the Athletics site using Macromedia Dreamweaver and Fireworks

• 

  FlagHouse

  Jul 2002 - Oct 2021

  * Analyzed campaign performance against ROI and KPI goals, making adjustments to maximize return; presented findings to key stakeholders.* Developed strategies to grow web revenue and increase traffic and conversions through cross-channel marketing.* Managed SEO and PPC strategies to drive online traffic and conversions.* Prioritized and managed projects to meet goals and deadlines.* Collaborated with Brand Marketing, Customer Care, Sales, and IT/Operations to execute strategies aligning with company goals.* Created documentation and led training sessions for team members from various departments.* Remained current on legislation, industry trends, and best practices.* Managed external firms supporting digital initiatives.* Ensured website compliance with accessibility standards.* Led by example and utilized team strengths. Show less

  • Digital Marketing Manager

    Sept 2013 - Oct 2021

  • Digital Marketing Specialist

    Jul 2002 - Aug 2013
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  Carolina Raptor Center

  Sept 2005 - Sept 2007

  * Ensured that programming adhered to current curriculum standards* Formally evaluated existing programming for effectiveness* Developed new educational offerings (new formal programs, development of workshops)* Augmented tools for teachers to better prepare their students and/or extend their learning on subjects addressed during programs* Fed, weighed, cleaned and exercised the flight team birds to prepare them for their roles* Introduced and reinforced new behaviors to flight team birds* Manned new NR birds and assessed their ability to become programming birds* Trained staff and volunteers to handle education birds* Lead onsite and outreach educational offerings* Gave public presentations and tours* Worked as a team member to help further the mission of CRC* Exhibited at educator conferences and community festivals to promote CRC and environmental conservation topics Show less * Planned dates, created the budget, and set summer camp fees* Marketed and promoted summer camp offerings* Advertised for, hired, and managed summer camp interns* Designed onsite activities and scheduled non-CRC programming as well as volunteer and staff time to ensure the correct ratio was met* Registered campers, kept track of funds, and followed up with funds owing* Ensured activities' supplies were available* Addressed questions and concerns of parents with regards to their child, their child’s experience, our activities, and our policies* Managed incidents appropriately* Developed a new camp session geared toward older campers for the 2007 season* Created and presented end of camp reports Show less

  • Curriculum Specialist

    Sept 2005 - Sept 2007

  • Summer Day Camp Director

    Sept 2005 - Sept 2007
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  Shortsleeves School of Boxing

  Aug 2007 - Aug 2018

  Co-Owner

  * Managed day to day operations and communications* Supported coaching staff as required

• 

  PTC Therapeutics, Inc.

  Nov 2021 - now

  * Update, track, and optimize PTC's 90 global websites, ensuring compliance and alignment with the company's mission.* Collaborate with Corporate Communications, global teams, Marketing, Clinical, Privacy, Compliance, Legal, Patient Engagement, IT, and HR.* Review digital update and project requests for quality, compliance, best practices, and user experience (UX).* Compile and analyze data from various sources (such as Google Analytics and New Relic) to make data-driven decisions and recommendations.* Develop processes to streamline website development and maintenance.* Manage external development team.* Audit website content for SEO and engagement KPIs, making recommendations for optimization.* Oversee website migration from various hosting platforms.* Coordinate with external agencies to support digital projects effectively.* Utilize communication and project management skills to enhance productivity and achieve goals.* Manage vendor relationships to optimize budgets and increase efficiency.* Planned and facilitated a corporate website redesign, meeting an ambitious 2023 deadline.* Member of Global Privacy and Data Protection Committee, Advisory Board for Digital Opinion Leaders in Duchenne Muscular Dystrophy, and Responsible AI Committee. Show less

  • Senior Manager, Global Digital Communications

    Mar 2024 - now

  • Manager, Global Digital Communications

    Nov 2021 - Mar 2024