John Paul

Experience

• 

  Zurich Insurance Company Ltd

  Jul 1995 - Sept 1996

  Marketing Coordinator

  University industrial placement (year 3 of degree)

• 

  Zurich Insurance Company Ltd

  Sept 1997 - Jan 2006

  Provided bespoke face to face marketing consultancy to insurance brokers in the UK, tackling the key issues of lead generation, retention, cross-selling and up-selling. Devised and delivered B2C marketing support tools and campaigns for UK insurance brokers to utilise with their personal lines customers Delivered stand out B2B lead generation marketing campaigns targeting insurance brokers for personal lines business. Created clear and engaging customer documentation and managed the printing, storage and delivery of supplies to the fulfilment centre. Joined Zurich on a 2 year graduate programme starting in consumer insight; identified and assessed market trends in the personal lines insurance market.

  • Senior Marketing Consultant

    Jan 2003 - Jan 2006

  • Marketing Communications Executive

    Jan 2001 - Jan 2003

  • Marketing Communications Assistant

    Jan 2000 - Jan 2001

  • Customer Documentation Assistant

    Jan 1999 - Jan 2000

  • Consumer Insight Assistant

    Sept 1997 - Jan 1999
• 

  Zurich Insurance Company Ltd

  May 2006 - Jun 2017

  Led the investigations into customer needs, identification and prioritisation of new product features and delivered new commercial and consumer products to market across a UK product portfolio generating £2bn in revenue – Operated at leadership team level and reported to the UK Chief Marketing Officer; managed a team of 9.*******************************************************************************************************Experience:> Conducted the activities outlined above across a UK product portfolio generating £2bn in revenue> Formulated customer value propositions for business insurance products based on consumer insights in clear visual formats that were endorsed by top London agency> Set product strategy and introduced new strategic roadmaps to provide maximum clarity for other teams on the focus and direction of product developments for each business division> Led efforts across cross-functional teams to design, develop and deliver product requirements and capabilities using a lean agile funnel management approach > Devised & implemented a new product management lifecycle analysis programme that operated across 520 products Skilled at: Proposition development, Product management, Product innovation, Product roadmaps, Product Strategy, Customer Value Propositions, Agile/Scrum delivery, Customer needs, User experience, Customer Journeys, Customer Personas, Product lifecycle management, Competitor benchmarking, Board level presentations, Roadshow presentations Leadership, Team management, Change management and highly skilled in MS Powerpoint, MS Excel, MS Word, MS OneNote & MS VISIO applications (CV available upon request) Show less Shaped and led the marketing planning process to create clear and compelling marketing plans for each business division, developed a suite of budget trackers to manage and analyse ROI of multi £m marketing spend and optimised voice of the customer programmes to better inform product development priorities – Operated at leadership team level and reported to the UK Marketing Services Director; managed a team of 12.*******************************************************************************************************Experience:> Conducted the activities outlined above across 3 UK business divisions generating £1.5bn in revenue> Devised and implemented a new market intelligence capability that provided clearer competitive inputs into the proposition development pipeline prioritisation process and contributed towards strategic thought leadership within marketing> Drafted the blueprint proposals for data analytics capability to power Zurich’s new omni-channel marketing programme> Conducted strategic review of the small business market (including board level presentations) that influenced the shape of the target operating model for the Commercial Broker business division > Devised and developed the strategic and operational marketing plans for the 3 UK business divisions> Established frameworks, best practice and created a common approach to developing and measuring marketing campaigns, designed to support individual business objectivesSkilled at: Marketing strategy, Marketing plans, Marketing planning, Budget management, Return on investment analysis, Agency management, Net promoter score, Customer needs, Strategic reviews, Board level presentations, Roadshow presentations, Leadership, Team management, Change management and highly skilled in MS Powerpoint, MS Excel, MS Word & MS OneNote applications Show less Had end- to-end accountability for all marketing activity for the Commercial Broker business division. Led the identification of trends & market opportunities, developed commercial solutions, devised effective marketing communications to raise awareness and interest amongst UK insurance brokers and evaluated the business impact ******************************************************************************************************Experience:> Operated at function and business division leadership team level reporting into UK Chief Marketing Officer and matrixed to the Managing Director, defined and implemented the marketing strategy for a business division generating £845m in revenue> Led the development and interpretation of market, customer, competitor and media insights> Led the development and launch of multiple propositions across the construction, manufacturing, engineering, real estate and small business trade verticals> Led overarching identification and analysis of proof points to give substance the Zurich brand positioning> Devised and implemented a first of its kind (in Zurich and the UK insurance broker market) digital content marketing communications model > Devised and developed campaigns and marketing support tools for UK insurance brokers> Designed and built new company websites and optimised them through effective SEO, customer journey mapping and web analytics trackingSkilled in: Marketing strategy, Marketing plans, Marketing research, Customer needs, Proposition development, Distributor Segmentation, Marketing Communications, Content Marketing, Content strategy, Marketing Support Packages, Marketing campaigns, Website design, User experience, Customer journeys, Customer Personas, SEO, Web analytics, Budget management, Agency management, Board level presentations, Roadshow presentations, Leadership, Change management and highly skilled in MS Powerpoint, MS Excel & MS Word applications Show less Devised and delivered the marketing communications activities for insurance brokers and customers (individuals and businesses) and developed tender submissions to secure large accounts for Zurich*******************************************************************************************************Experience:> Developed, tracked and evaluated the operational marketing plans to support sales targets> Devised and developed campaigns and marketing support tools for UK insurance brokers> Developed the tender submissions for large accounts, often under severe time pressure> Continually evolving brand guidelines to support and educate in best practice for executing activity across all touch points.> Primary coordination point in the UK for the Group Brand team in Switzerand for the development of strategic activity.> Managed the effectiveness and value of third party printers who produced the Zurich marketing collateral> Deployed a multi £m marketing budget along with ROI evaluations of spend> Produced numerous winning tender submissions for Zurich as well as highly effective marketing support tools for insurance brokers, which were highly commended at the 2008 Insurance Industry AwardsSkilled in: Tender submissions, Brand management, Marketing Support Packages, Website design, User experience, Customer journeys, Customer Personas, SEO, Web analytics, Budget management, Return on investment analysis, Agency management, Roadshow presentations, Team management and skilled in MS Powerpoint, MS Excel & MS Word applications Show less

  • Head of UK Product & Proposition

    Jan 2016 - Jun 2017

  • Head of UK Insight, Proposition & Planning

    Jan 2015 - Dec 2015

  • Head of Marketing - Commercial Broker Division

    Apr 2010 - Dec 2014

  • Marketing Communications Manager - UKGI Broker Division

    May 2006 - Apr 2010
• 

  Chartered Insurance Institute

  Jul 2017 - now

  Proposition Manager

  Development and delivery of learning propositions that help employers and individuals meet the challenges of professional development in the modern workplace.