Emily Rodriguez

Experience

• 

  Baptist Health South Florida

  May 2014 - Aug 2014

  West Kendall Public Relations Intern

  - Increased participation in annual 5K through community outreach newsletters - Assisted in the development of the hospital’s social media campaign- Created employee weekly newsletters

• 

  Moore Communications Group

  Sept 2014 - Dec 2014

  Intern

  - Developed media lists and tracked media hits for clients and projects- Wrote client press releases and op-eds- Conducted client pitching efforts- Created client social media calendar

• 

  Bascom Communications & Consulting LLC

  Jun 2015 - Aug 2015

  Intern

  - Researched and developed a base for candidate advertisements and promotions- Conducted media outreach to promote client press conferences- Complied client clippings reports for all clients- Updated firm's social media and website content- Conducted opposition research

• 

  FPRA Tallahassee Student Chapter

  Jan 2016 - Apr 2017

  Served as the FPRA Student Capital Chapter Vice President for the 2016-2017 school year- Created member surveys- Planned two networking trips for 60 members to Atlanta, GA and NYC, NY - Researched and coordinated all agency visits and hotel accommodations- Served as the point of contact for agencies and hotel personnel Served as the first FPRA Student Capital Chapter Alumni Liaison- Curated an alumni database- Created and distributed monthly alumni newsletters- Served as the point of contact for all chapter alums

  • Vice President

    May 2016 - Apr 2017

  • Alumni Liaison

    Jan 2016 - Apr 2016
• 

  Ketchum

  Jun 2016 - May 2017

  Worked remotely as a member of the Brand Marketing and Corporate teams in Florida.- Conducted media audits of issues/clients to inform media strategy- Worked with client leads to draft client crisis plans- Developed regional and national media lists, created pitches and conducted media outreach for clients- Assisted in event planning and coordinating Corporate and Brand Marketing Summer Fellow- Conducted research, media audits and competitive analysis for clients- Provided support with media outreach and monitoring for new product launches, celebrity campaigns and media tours- Worked in tandem with account leads in the planing of client events- Assisted in new business research and pitching efforts- Create and distribute client pitches

  • Intern

    Aug 2016 - May 2017

  • Fellow

    Jun 2016 - Aug 2016
• 

  Weber Shandwick

  Jun 2017 - Jul 2021

  Associate in the consumer practice, clients include brands within the Anhueser-Busch and Unilever portfolio - Assisted in developing client materials including: crisis materials, coverage recaps, award applications, strategies and interview briefing materials (media backgrounders, key messages and Questions & Answer documents)- Lead in garnering earned coverage and securing executive interviews for national executions and announcements- Lead client music initiatives including national programs and festival programming- Developed materials for announcement and media invites; monitoring and tracking coverage; presenting results from media hosting with key learnings and recommendations for improvement- Media trained talent and executives ahead of high-level earned interviews- Assisted with talent merchandise partnership planning and announcement- Participated in partner agency planning for event execution and national announcements across sports and lifestyle programs on behalf of the public relations and communications leads- Lead Unilever brand influencer programs selecting 30 influencers and approving materials for new product programs- Assisted in on-boarding new colleagues and managing junior team members Show less Junior Associate/AAE in the consumer practice, clients include brands within the Anhueser-Busch and Unilever portfolio- Maintained internal documents and assisted in developing client materials, including: coverage recaps, award applications, strategies and interview briefing materials (media backgrounders, key messages and Questions & Answer documents)- Assisted in garnering earned coverage for national executions and announcements- Assisted in developing media materials, including: pitches, fact sheets and press releases- Conducted widespread outreach, monitored and tracked coverage across multiple programs for Anheuser-Busch and Unilever clients- Contributed to Super Bowl 2018 planning and outreach, as well as assisted with monitoring and reporting earned media coverage amounting to over 1 Billion impressions- Participated in several media hosting experiences for the client entertainment initiatives- Assisted with coordinating client events- Assisted with influencer programs and outreach for Unilever partnerships and new product announcements Show less

  • Manager

    Apr 2021 - Jul 2021

  • Senior Associate

    Oct 2019 - Mar 2021

  • Associate

    Oct 2018 - Sept 2019

  • Assistant Account Executive

    Jun 2017 - Oct 2018
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  Confidant

  Aug 2021 - May 2024

  • Director

    Jan 2023 - May 2024

  • Senior Manager

    Aug 2021 - Jan 2023
• 

  LaFORCE

  May 2024 - now

  Senior Director