Carli Carolan, BBA, CIP, Prosci

Experience

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  Centre for Management Development - U of R

  Feb 2008 - May 2008

  Market Research Consultant (Contract)

  Contracted by external client to perform market research, generate a list of potential customer prospects and provide recommendations on how to best approach them.

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  Saskatchewan Gaming Corporation

  Nov 2008 - Nov 2009

  Communications Coordinator (Term)

  As Communications Coordinator for SaskGaming I maintained the corporate intranet site which included content generation, usability architecture and trouble-shooting. I also created posters and signage for internal promotions and volunteer requests. Other duties included providing layout, photography, writing and proofreading for the corporate internal newsletter, creating the "Week at a Glance" employee communication outlining weekly on-property events and promotions, writing "What You Need to Know" documents for frontline staff regarding casino promotions, taking photos and video of employee activities, daily media monitoring for SaskGaming relevant news stories, event planning activities, and tracking eligible awards and submissions for various areas in the corporation. Show less

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  Saskatchewan Transportation Company

  Feb 2011 - Sept 2011

  Communications Assistant (Term)

  As STC's Gradworks intern I was busy processing sponsorship requests, building master communications strategies, selecting and ordering promotional items, ensuring STC's advertising spend aligned with the provincial election guidelines, researching and writing newsletter stories, providing public facility tours and monitoring and improving the intranet and external website.

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  Saskatchewan Gaming Corporation

  Sept 2011 - Dec 2012

  Marketing Analyst - Promotions

  Casinos Regina and Moose Jaw's brand promise is to be "Always Entertaining"​ - - my job was to deliver on that promise and devise creative and innovative ways to do so. During my time as Marketing Analyst I designed, planned and implemented numerous on-floor and direct mail promotions for casino guests and Player's Club members. Other duties included guest segmentation, post analysis, pricing, branding/ advertising and promotions for slot, food and beverage and table game activity.

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  Saskatchewan Transportation Company (STC)

  Dec 2012 - Jan 2015

  Marketing and Media Relations consultant

  When I was wearing my Marketing hat, I was managing STC's Ride Rewards loyalty program, Facebook and LinkedIn pages, planning and implementing all STC sales and promotions, and working with our agency of record to build awareness of STC's passenger and parcel express services.When I put on my Communications and Media Relations hat, I was creating communication plans, Q&A documents and key messages for STC employees, overseeing the employee intranet site, and ensuring our Community Support Program was supporting our loyal Saskatchewan customer base. When STC needed to get the word out about important company news and events, I coordinated with Executive Council and the Minister's Office on news releases, backgrounders, key messaging, briefing notes and addressed media inquiries to ensure timely and accurate information was released. Show less

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  Saskatchewan Government Insurance

  Jan 2019 - now

  I represent the Internal Communications team on change management committees and project teams providing strategic communications advice to ensure the best employee experience possible. That activity usually results in me spending a lot of time researching, planning and writing a variety of supporting communication materials such as communication strategies, employee intranet articles, presentations, and corporate staff emails to name a few of our go-to tactics. Our Internal Communications team is small considering we have employees located across Canada, but we work feverishly to keep all of our staff as informed and aware as possible. Show less

  • Manager, Marketing Programs

    Mar 2022 - now

  • Brand Business Consultant

    Dec 2021 - Feb 2022

  • Communications Consultant

    Jan 2015 - Dec 2021

  • Manager, Internal Communications (Term)

    Jan 2019 - Apr 2019