Stefania Ciccolini

Experience

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  Indesit Company

  Jan 2011 - Jan 2011

  Project work

  Analisi dell'Employer Branding / Employer Branding Analysis

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  IKEA

  Jan 2011 - Jan 2011

  Project work

  Progetto di Analisi della Customer Experience in store / Retail Customer experience Analysis

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  Max Mara Fashion Group

  Jan 2011 - Jan 2013

  As member of the Retail Academy program, I gained full experience of the retail and luxury experience, gaining a strategic outlook on the fashion business Through continuous learning, in-store experience, I consolidated my skills in team and product management, alongside Customer Experience and Visual Merchandising.I motivated and supported sales teams, becoming their direct contact for the Stores and HQ, achieving business, brand and personal development goals.HR management: Recruiting work force, planning, controlling and motivating to reach commercial targets and budgets. I also assisted the Retail Manager in analysing store KPI, sales turnover, identifying actions to increase store revenues. Weniger anzeigen

  • Retail Academy

    Jan 2011 - Jan 2013

  • Retail Intern

    Jan 2011 - Jan 2011
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  TWINSET

  Jan 2013 - Jan 2016

  In charge of 16 Franchising door across Russia, Balkans, Central-Eastern Europe and Middle East.Opening and start up of franchising stores, clients management with sell-in and sell-out targets, defining budget for franchising distribution, sales data record and KPI analysis, supervising the delivery of merchandise and coordinating events related to new openings. Analyzing P&L and stock levels of each store with the aim to maximize profitability and reduce costs.Managing sales campaign in showroom, reporting feedback on collections from the different markets. I coordinated the works (between the design department, visuals and marketing) of the new store opening making sure that they fit the visual identity of the brand.Client visits, meetings and negotiations were part of my daily business. Weniger anzeigen

  • Franchising Supervisor

    Jan 2014 - Jan 2016

  • Retail Supervisor

    Jan 2013 - Jan 2014
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  Aeffe S.p.A.

  Jan 2016 - Jan 2018

  Retail Manager

  Managing Alberta Ferretti and Philosophy retail network of 10 stores, driving and motivating stores staff ensuring customer service at the highest level, I enabled the opening and start up of the Shanghai store.Ensuring regular visits in stores on different markets, developing team activities and daily operations, HR management.Analyzing stores KPI and revenue reports having responsibility of sales budgets with the aim to reduce expenses and increase stores profitability.Training sales team, to develop higher performances, ensuring an overall excellent customer service also implementing omnichannel projects. Close monitoring of stock availability and reorders for the stores having responsibility of seasonal product buying. Ensuring high standards of display coordinating and supervising VM activities.Responsible for the retail division P&L and budget (VM, buying, staff operations, marketing activities) Weniger anzeigen

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  NYKY

  Jan 2019 - Jan 2021

  Retail Manager

  Responsible for the Retail strategy having the responsibility to drive business revenues of 20 DOS in Italy and France, included concessions in department stores and E-commerce store (only at early stage). Direct report for store staff and HQ. Motivated sales teams to reach targets and daily budgets also improving retail KPI.I was responsible for stores P&L and the management of the Retail department budget.Implemented a customer centric strategy developing high level of customer service even included omnichannel & live commerce activities.Defined Business plan and sales targets in the medium to long term. Product selection, retail marketing, data analysis and team development with the objective to increase revenues, promoting the customer loyalty and increase retention rate. Weniger anzeigen

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  Alice + olivia

  Jan 2019 - Jan 2019

  Sales Manager

  Alice + Olivia is a contemporary American brand which has retail stores worldwide and annual revenue of $200 million.Responsibility:Identifying incremental business opportunities and propose initiatives to increase market share, sell-in and sell-through among International E-commerce accounts and UK.Planning seasonal/annual sales budgets in accordance with the top management strategy and negotiating purchase budget with clients, providing them strategic support during the sales campaign.Visiting foreign markets regularly to follow up key accounts on their business results and main projects with the aim to fix any mistake and identify new business opportunities. Conduct data analysis and prepare sales reports to the Company board, highlighting performance information by market.Collaborating with Design Dept. and Marketing team to define strategy execution on product and adv. Benchmark analysis of competitors to develop existing products and keep a healthy market distribution. Weniger anzeigen

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  Freelance (Self employed)

  Jan 2021 - Sept 2022

  Senior Retail Consultant

  Retail consulting: I help clients increase efficiency and drive growth by refining the commercial offer and developing new organizational capabilities based on data analysis and omnichannel approach

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  C.P. Company

  Jan 2022 - now

  Wholesale Manager

  Reporting to the Commercial Director, I manage and develop business of Key Accounts, E-tailer and top European department stores, improving the quality of the distribution also increasing the penetration and visibility of the brand. Trade marketing activities with focus on France, Germany, Switzerland and Benelux, I analyze and monitor markets and sales providing input to the company for continuous development.I contribute to growth company’s sales budget, evaluating needs and propose sales forecasts also developing new and existing business, maintaining key relationships across wholesale accounts.I manage clients during sales campaign, from KA to multi-brand stores helping to reach sales targets, driving orders and dealing with customer issues when needed. Managing promotions and ensure alignment with commercial objectives and ensuring regular visits to clients for product knowledge training.Ensuring merchandising across the wholesale customers ensuring both the quantitative and qualitative elements of the budgets are reached. Weniger anzeigen