Sherif Elhaw

Experience

• 

  Novartis

  Dec 2002 - Jan 2005

  Medical Representative
• 

  Wyeth Nutrition

  Feb 2005 - Dec 2009

  • Sales Manager | East Saudi Arabia

    Jun 2008 - Dec 2009

  • Medical Representative

    Feb 2005 - Jun 2008
• 

  Pfizer

  Dec 2009 - Dec 2012

  Leading "Wyeth Nutrition" Category at National level leading Wyeth Nutrition in Eastern Province

  • Senior Sales Manager | Saudi Arabia

    Nov 2011 - Dec 2012

  • Sales Manager | East Saudi Arabia

    Dec 2009 - Oct 2011
• 

  Nestlé

  Dec 2012 - Aug 2017

  - Leading Wyeth Nutrition business in UAE & Oman.- Second line management of sales and trade marketing.- FMCG management Leading Wyeth Nutrition line at National level, Saudi Arabia

  • Operations Manager | UAE & Oman

    Oct 2015 - Aug 2017

  • Senior Sales Manager | Saudi Arabia

    Dec 2012 - Sept 2015
• 

  Pfizer

  Aug 2017 - now

  Led cross-functional teams to accelerate 400+ product launches across 50+ countries, improving market entry speed by 30%.Designed launch acceleration governance to streamline market penetration.Developed launch readiness workshops to enhance commercial strategy execution.Built a data-driven launch performance dashboard, boosting forecast accuracy by 30%.Led Emerging Markets Access Framework, Pricing & Reimbursement strategies, and affordability programs, reducing patient out-of-pocket costs by 20%.Launched an Enterprise Digital Launch Planning Platform, training 300+ marketers across emerging markets.Optimized P&L strategies, driving $50M+ in additional revenue for high-priority launches. Show less Led Sales & Marketing Strategy for Vaccines & IM business units, driving market expansion and P&L growth through data-driven commercial execution. Launched & Commercialized Prevenar 20, Nimenrix, and COVID-19 vaccines, securing $1B+ in contracts and driving regional market penetration. Achieved Full Market Access by securing 7/7 National Immunization Program (NIP) inclusions across five Gulf countries, strengthening public health adoption. Drove Market Expansion & Affordability by implementing a UAE adult vaccination reimbursement model, positively impacting 55,000+ patients and increasing vaccine uptake. Strengthened Brand Positioning & Visibility by successfully integrating Nimenrix into FIFA World Cup Qatar 2022 vaccination protocols, enhancing global recognition. Executed High-Impact Digital Marketing Campaigns for meningococcal vaccines, leveraging social media engagement and healthcare influencer strategies to boost awareness and adoption. Show less Led Sales & People Management for a $30M+ vaccines portfolio, driving 20% YoY revenue growth through strategic planning, team leadership, and performance coaching.Expanded Market Penetration by developing high-impact distributor partnerships, optimizing sales force effectiveness, and enhancing physician engagement, resulting in increased adoption of key vaccines.Coached & Developed High-Performing Sales Teams, fostering a results-driven culture and mentoring future leaders in pharmaceutical sales excellence. Show less

  • Director | Emerging Markets | Affordability and Launch Navigator Lead

    Feb 2023 - now

  • Category Manager | Vaccines & IM | COVID-19 Launch Navigator | Gulf Region

    Dec 2019 - Jan 2023

  • Marketing Manager | Oncology | Gulf Region

    Jun 2019 - Nov 2019

  • Gulf Sales Manager | Vaccines

    Aug 2017 - May 2019