Leandro Beraldo

Experience

• 

  Hospital Erasto Gaertner

  Oct 2014 - May 2018

  As an assistant, I was responsible for writing materials, managing social media (Facebook, Instagram, Twitter), producing newsletters, and updating the institutional website. Also, I was responsible for the organization of institutional events and campaigns. As an intern, I was responsible for creating content for the website, Facebook and Instagram. In addition to updating internal and intranet newsletters. I was also responsible for the photography for events, lectures and actions within the institution.

  • Marketing Assistant

    Aug 2016 - May 2018

  • Journalism intern

    Oct 2014 - Jul 2016
• 

  GhFly

  May 2018 - May 2020

  A quick move to the marketing sector, with a focus on creating strategies for prospecting new accounts for the agency. During this stage, I was responsible for managing Facebook Ads and other Social Media platforms, and also responsible for preparing campaign plans, reports, analyses, and projections for clients such as Karsten S.A., Dunlop Brazil, Movidesk, Resultados Digitais, and others. As a junior, I was responsible for paid media campaigns on social platforms like Facebook, Twitter, LinkedIn, etc. I've developed work for small companies and emerging companies, with a focus on growth and profitability.

  • Growth Marketing

    Apr 2020 - May 2020

  • Media Analyst

    Dec 2018 - Apr 2020

  • Media Analyst Jr

    May 2018 - Dec 2018
• 

  James Delivery

  Jun 2020 - Feb 2021

  Performance Analyst

  At James, I was responsible for managing and planning campaigns on digital channels aimed at acquiring new customers for the app, dealing daily with fronts such as Facebook Ads, Coupon Strategies and Influencers.

• 

  I-Cherry

  Feb 2021 - Feb 2022

  Senior Media Analyst

  At i-Cherry, I was responsible for Paid Media strategies within the most diverse channels, such as Facebook, Google, D&V 360, LinkedIn, Twitter, and others. During this period, I special worked with clients in the Education sector: traditional and EdTechs models.In addition, I started to create reports and dashboards to better monitor the results of campaigns, using spreadsheets, Supermetrics and Adverity, and Data Studio.

• 

  Straumann Group

  Feb 2022 - now

  Responsible for coordinating the Media, Automation and Data and Insights units of the Straumann Group`s MOS team in Brazil. Together with the analysts, we develop strategies, analyses and campaign reports for more than 20 countries, working daily with all brands of the group. In addition, we do end-to-end measurement of all strategies. During the period, I was responsible for all paid media strategies within the Marketing Operations Studio team, serving the most diverse brands and countries that make up the group. In addition, I create spreadsheets and dashboards in Data Studio to track results, as well as projections for campaign planning.

  • Performance Coordinator

    Apr 2023 - now

  • Data & Report

    Jul 2022 - Apr 2023

  • Performance Marketing & Social Media

    Feb 2022 - Oct 2022