Janet Goddard

Experience

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  Motorola Solutions

  Jan 1998 - Jan 2000

  Head of EMEA Marketing

  A role looking at emerging marketing for the internet and networking solutions sector within Motorola corporate. Covering EMEA and managing a small team and agencies across the region. Produced large scale events, partnerships and channel marketing.

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  Apple

  Jan 2000 - Nov 2002

  UK Marketing Manager

  Worked across Apple’s product and software range in the UK. Created marcoms plans including eCommunications newsletters/ promotions, webcasts, POS and merchandising for retailers. Developed relations with Apple’s key UK channel partners, distributors and on-line resellers. Organised all Apple events including creative conferences and Apple Master event with famous film director and actors. Management of 2 staff, global agencies and budgets.

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  Avid

  Dec 2002 - May 2005

  Head of EMEA Marketing

  A broadcast technology company in audio, editing and visual equipment. Management of the marketing team, annual marketing plan & budget. Maintained the Avid EMEA web site, customer communications, e-news and user group forum discussions. Development and implementation of a new CRM sales & marketing customer database across Europe. Channel partner and affiliate management. Started new initiatives such as User groups and the Broadcast bus to replace trade show booths.

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  Samsung Electronics

  May 2005 - Jan 2010

  European Marketing Manager

  Managed marketing campaigns, partnerships, Website, digital channels, PR and events. Developed plans from market research through to final creative, media planning buy-in across the complex matrix of cross country teams, implementation and measurement. The role focused on developing EU best practices, CRM maintenance and managing the major product launches. Responsible for 10 regional teams and 3 European agencies.

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  Gartner

  Jan 2010 - Mar 2011

  Conference Marketing Manager

  Developed strategies for engagement between conference attendees and exhibitors. Collaborated on strategic projects and identified key initiatives with leadership teams. Created financial forecasting for scalability and profit margin growth. Established positive relationships with both internal speakers and external partners.

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  Imagine Communications

  Jun 2011 - Sept 2013

  Head of Marketing, Europe & Africa

  Imagine Communications provides end-to-end video, advertising solutions and advanced IP, cloud enabled, software-defined network and workflow solutions to the media and entertainment industry, video and programming distributors.A leadership role, managing the marketing team and developing digital marketing strategy to increase acquisition targets. Developed content rich campaigns delivered in videos, webcasts, social campaigns and blogs. Managed large trade shows, budgets for the region and overall marketing and PR responsibility. Show less

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  Grass Valley

  Sept 2013 - Dec 2015

  EMEA Marketing Director

  Grass Valley, a Belden Brand, delivers television production, workflow solutions and content distribution to broadcasters and service providers. A role leading and building a marketing team across EMEA, developing marketing strategy, budget & P&L planning and implementation across the region to support sales growth. Responsible for large tradeshows, strategic partnerships and customer acquisition and retention.

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  Teradata

  Jan 2016 - Jan 2017

  Marketing & Demand Generation Director

  A SaaS marketing role leading data-driven marketing across key accounts such in retail, finance and cyber-security. Using Individualised insights to drive better engagement and more meaningful communications with our customers. Focused on digital campaigns, SEO, PPC and CRM lead nurture. Managed partnerships, conferences and events.

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  Rohde & Schwarz

  Apr 2017 - Aug 2019

  Head of Marketing

  As the Head of Marketing at Rohde & Schwarz's Broadcast and Media Division, I held a strategic leadership role that encompassed a comprehensive array of responsibilities to shape and execute marketing initiatives, establish the brand sectors market presence, and drive growth within the dynamic broadcast and media technology sector. Managed trade-shows and conferences.

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  Vizrt

  Oct 2019 - May 2020

  Head of Global Demand Management

  As the Head of Demand Generation at Vizrt, a prominent leader in the broadcast and tech industry, I held a pivotal role responsible for spearheading global demand generation strategies to drive growth, enhance brand recognition, and foster customer engagement. With a keen focus on generating leads, increasing conversion rates, and achieving revenue targets, I played a critical role in shaping Vizrt's market presence on a global scale. Managed large scale events and conferences.

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  Katch Marketing

  May 2020 - now

  Marketing Freelancer

  As a marketing strategist and freelancer, my role is to collaborate closely with businesses, guiding them through the process of establishing a strong market presence and driving their digital marketing efforts and marketing out-reach programs. Covering market research, digital expertise, content creation, and lead generation tactics to create a strong foundation for growth and success in the highly competitive business landscape.