
Jersey Innocento
Marketing Communications

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About me
Marketing & Business Development Consultant l Digital & Conventional Marketing Practitioner l Influencer l MC I Communications Lecturer
Education
.webp)
Universitas Jenderal Achmad Yani (Unjani)
1991 - 1998Bachelor of Engineering - BE
Universitas Mercu Buana
2013 - 2017Master of Marketing Communication
Experience

Aksara Warta Mandarin
Apr 2000 - Sept 2005Marketing Communications• Publisher: Indonesia Shang Bao newspaper (Mandarin Economic Newspaper)• Looking for clients to advertise• Input, collect and compare data of clients or competitors• Promotion/Join promo with EO/media/client product, campaign in media• Clients visit (to maintain client)Achievement:Actual 105% Sales Communications

PT. Praisindo Teknologi
Jan 2005 - Jan 2009Marketing Manager rileks.com (MAHAKA Group)- Website Monitoring (Content management)- CRM & Market Research strategy & analysis program - Sales team supported - Relationship with agencies and clients- Brand development, web site traffic growth and advertising revenue.- Developed brand strategy and statistics systems.- Strategic Consulting, including business plan & sales strategy development.- Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Lihat lebih sedikit

Kempinski Hotels
Jun 2009 - Jan 2011E-Distribution & Digital Marketing ManagerWebsite Monitoring (Content management)- Digital Marketing strategy, CRM & Market Research strategy & analysis program - Sales team supported- Relationship with agencies, online travel agents - Brand development, web site traffic growth and advertising revenue.- Developed brand strategy and statistics systems.- Strategic Consulting, including business plan & sales strategy development.- Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.- Digital Monitoring Campaign: SMS & EDM Broadcast, Social Media, SEO-SEM, Website, Mobil Site/Applications.- Create Strategic to increase engagement and Leads. - Create and monitoring digital running text- Strategic and monitoring for all Kempinski's venues like Paulaner Brahause, Kempi Deli bread store, Signatures Restaurant, Kempinski Spa etc Lihat lebih sedikit

HSBC
Jun 2011 - Jan 2012Digital Marketing & Social Media Manager- Website Monitoring (Content management)- Digital Marketing strategy- Sales team supported- Relationship with agencies and clients- Brand development, web site traffic growth and advertising revenue.- Developed brand strategy and statistics systems.- Strategic Consulting, including business plan & sales strategy development.- Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.- Digital Monitoring Campaign: SMS & EDM Broadcast, Social Media, SEO-SEM, Website, Mobil Site/Applications.- Create Strategic to increase engagement and Leads. - CRM & Market Research strategy & analysis program - etc Lihat lebih sedikit

General Motors
Jan 2013 - Nov 2015Digital Marketing & CRM Manager- GMI is Chevrolet vehicle brand in Indonesia- Website Monitoring (Content management) for Chevrolet products.- Digital Marketing strategy- CRM & Market Research strategy & analysis program - Sales team supported- Relationship with agencies and clients- Brand development, web site traffic growth and advertising revenue.- Developed brand strategy and statistics systems.- Strategic Consulting, including business plan & sales strategy development.- Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.- Digital Monitoring Campaign: SMS & EDM Broadcast, Social Media, SEO-SEM, Website, Mobil Applications.- Manage Social Media (FB, TWT and Youtube) contents. - Manage Social Media Engagement and Response - Create initiatives to increase fans and decreased negative sentiment - Analysed all negative and positive sentiment - Manage all Customers requested and complain from Social Media- etc Lihat lebih sedikit

PT. Central Proteina Prima, Tbk
Jan 2016 - Jan 2018Head Of Digital & GT Sales MarketingResponsibilities:Digital Marketing- Sales & Marketing Online Strategy - ECommerce Business Development- Marketplace Business Management (SOP) - Marketplace Pricing Strategy- Marketplace Product Management- Warehouse Management System (SAP)- Competitors Analyst - Recruiter/Trainer Online Team- Online Sales Echievement 500mio/monthConventional Marketing- Sales & Marketing Offline Strategy - GT Product/Pricing Strategy & Analyst - Jakarta & West Java Business Development - Warehouse Management System (SAP)- Agent Business Relationship- Customer and Agents Billing etc.- Direct Report to Sales & Marketing Director- Supervises 4 staffs- Sales Echievement up to 1bio/month Lihat lebih sedikit

Universitas Ibnu Chaldun Jakarta
Feb 2018 - nowLecturer in Communications
MiMO Indo Media
Sept 2018 - nowOperational Keys:- Digital Marketing activities: SocMed & Website Management, Digital Marketing Campaign/Analytics, Socmed Ads, Google Analytic, Google Business, Marketplace Strategy, etc.- Conventional Marketing activities: GT Pricing Strategy & Analyst, Forecast/Stock Opname Product, Event Conceptor.- Public Relations activities: Product Launching, Media Relations, Copy Writer, etc.- Human Resources activities: Monitor, Trainer. - Finance & Accounting activities: Customers Billing, etc. - Direct Report to CEO- Supervises 7staffs- Sales Echievement in 120% from target Lihat lebih sedikit
Chief Executive Officer
Apr 2021 - nowGeneral Manager Marketing
Sept 2018 - Mar 2021
Licenses & Certifications

Member of ISKI
Indonesian Association of Communication Scholars- View certificate

Ikatan Sarjana Komunikasi Indonesia
ISKIJan 2023 
Cyber Risk Management
TeknovasiJun 2023
Mandarin Language
Stubi JakartaFeb 2001
Strategic Communication Management Professional (SCMP)
Universitas Ibnu Chaldun JakartaSept 2020
Kiat-Kiat Marketing Tahun 2001
PT INTIPESAN PARIWARAJan 2001- View certificate

1st The Most Engaged Marketers 2015 in Indonesia
LinkedInNov 2015 
Media Training
Mahaka MediaJan 2009
MURI Record
ChevroletJan 2015
Japan Language
Progress LearningJan 1998
Certified Advanced Social Work Case Manager (C-ASWCM)
Lampung PostSept 2023
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