Clint Ratnam

Experience

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  Creative Chirps

  Feb 2008 - Apr 2010

  Co-Founder & Design Director

  Creative Chirps successfully delivered for Global and India leading brands various large brands from FMCG to Media. Few of the key accounts:1. Kimberly Clark (Huggies) - FMCG2. Suzlon (SE Forge) - Energy3. Zima (Zee Institute of Media) - Media5. Titan – Consumer Goods6. Asian Heart Institute – Medical

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  IDEA DOMAIN CONSULTANCY PRIVATE LIMITED

  May 2010 - Sept 2012

  Creative Director - Online

  Successfully lead key account played vital role in planning strategy, execution and delivery.Key accounts included:1. Netmagic2. Capgemini3. Tata Quality Management Services4. D-Link5. Novartis6. Rediff.com

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  EBay - India

  Oct 2012 - Jul 2015

  Senior Product - Experience Designer

  Have been part of high impact project during my stint at eBay.Some of which were...- Checkout experience design. Improved efficiency by 5% increase in GMV Sales and checkout conversion from 2% to 3.5%- Successfully integrated cashback rewards program by working closely with user experience design, and engineering teams in an agile environment- Deals platform grounds up redesign which resulted in increased time spent on deal experience. Also coded the front end.- eBay Fashion design: This was a very challenging project in terms of user experience as a lot of data, research, user feedback and industry parity and innovation challenge were to be considered. Show less

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  Sony Pictures Networks India

  Jul 2015 - Jun 2020

  Product Manager

  Search, Recommendation and Monetization - Ad salesKey highlights:• Increased search result to video conversion from 45% to 75%• Successfully drove and integrated Customer Data Platform• Played key role for catalogue metadata enrichment which help improve search and recommendation• Increased meaningful audience segments from 27 TAS to 78 TAS and work in progress to have 150 TASMonetization - Ad salesKey highlights:• 50% increase fill rate for remnant inventory• 15% Increase OTR• Played a key role first to market SSAI: Server-Side Ad Insertion and DAI: Dynamic Ad Insertion for LIVE Channels• Integrated ad swapping for LIVE linear channels for digital feed• Led the 1st Party Data enrichment to a 119% increaseExperienceKey highlights:• Key role in successfully delivering India’s second-highest (7Mn) streaming concurrency• Key role in migration from obsolete system to latest stack• 60% increase in watch time• Increase in avg. session duration from 15mins to 38mins• Key role in building customised video player ground up.• Involved in 2 full product refresh cycleOther Key Highlights:• Key role integrating India’s first OTT Gaming Platform • Key role integrating second screen experience such as Kaun Banega Crorepati: Play along, Indian Idol: Voting so on… Show less

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  Rakuten TV

  Jun 2020 - May 2021

  Sr. Product Manager

  Responsible for playback experience of living room device

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  Tata Elxsi

  Jun 2021 - now

  Heading Product Management - TEPlay