Meredith Jao

Experience

• 

  Tulane Athletics

  Aug 2012 - May 2016

  Student-Athlete on Tulane Women's Tennis Team

  -Committed over 20+ hours a week to competitions, practice, weight training, and community service for Tulane's Division One tennis team-Recorded second best overall record on team in debut season

• 

  Curbside Splendor Publishing

  Jun 2015 - Sept 2015

  Intern

  -Worked on media campaigns, publicity, and events for Curbside Splendor authors and forthcoming books-Involved in book distribution/ marketing processes-Participated in Bookfort trade show

• 

  Chicago Ideas

  Jun 2015 - Aug 2015

  Editorial Intern

  -Created content for Chicago Ideas' online blog and upheld brand persona across channels.

• 

  Leo Burnett

  Jun 2016 - Aug 2016

  Strategic Planner Intern

  -Created retail and shopper marketing strategies for the Proctor & Gamble account under Arc Worldwide in the hair care, skin care, and beauty categories.-Designed trend decks rich with shopper insights and thought starters to aid creatives.-Developed two creative pitches for the Marshalls account as a part of the Intern Project, which were presented to the agency and Marshalls lead team.-Lead a competitive beauty audit project and presented it to the P&G team.

• 

  Epsilon

  Oct 2016 - Dec 2016

  Strategic Planner

  -Worked on the New Business team to creatively solve business problems using Epsilon's data capabilities.-Utilized quant and qual analysis and storytelling to contribute to compelling New Business pitches.-Created consumer decision journeys, competitive gap analyses, and quantitative survey designs.

• 

  Arc Worldwide

  Jan 2017 - Aug 2019

  I worked across the MillerCoors portfolio with a focus on BTL shopper marketing for Coors Light, Coors Banquet, and Blue Moon. Previously I worked on the MillerCoors Customer Channel team to develop strategies for our retail partners across channels, including major players in Mass, Grocery, Liquor, Drug, Small Format, and On-Premise. From year-long planning initiatives to local bets, I have gained invaluable insights into retail and shopper marketing, an aspiration and passion of mine. Arc shopper clients: MillerCoors, Intel, Coca-ColaLeo Burnett clients: SertaNew business

  • Strategist

    Apr 2018 - Aug 2019

  • Junior Strategist

    Jan 2017 - Apr 2018
• 

  Geometry Global

  Sept 2019 - Feb 2021

  Senior Strategist

  Team Unilever Shopper - all categories (food & refreshment, cleansing, skin care, deo, hair). I was the dedicated strategist for the Drug & Beauty channel, with a focus on Target, Walgreens, CVS, Rite Aid, and Ulta.

• 

  Norton Agency

  Feb 2021 - now

  I am part of a small but mighty strategy team developing my experience in the following:- Brand Positioning and Architecture- Growing the Strategy Department's capabilities- Professional (eye care provider)-targeted strategies for Alcon brands in Contact Lenses and OTC Dry Eye & Allergy- Healthcare/Pharma/CPG brand strategy for Abbott Diagnostics & Nutrition

  • Director of Strategy & Planning

    Aug 2022 - now

  • Associate Strategy Director

    Oct 2021 - Aug 2022

  • Senior Strategist

    Feb 2021 - Oct 2021