Tawna Cox

Experience

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  Business Radio Partners

  Jan 2004 - Jan 2006

  Marketing and Office Manager

  *Responsible for planning all BizRadio 1360 events including booking venues, creating promotional handouts and signage, organizing presentations, and setting up and maintaining company database of attendees*Developed a 92-page comprehensive business plan to include marketing and operations strategies for the launch of the DFW station*Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.*Identify marketing opportunities by recognizing consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.*Attend regular networking meetings, Tradeshows and local events to promote BizRadio to gather sales leads *Helped create and put in motion a new business/financial plan for BizRadio *Assist CEO and CFO in daily projects as well as travel arrangements and appointments*Create, organize and maintain database using ACT software*Assist in directing and leading office staff and sales team of 6*Create, organize and update a twenty-page "media kit" as well as other promotional materials*Responsible for managing general office operations (billing, supply maintenance, inventory, payroll) Show less

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  Neiman Marcus Direct

  Jan 2007 - Oct 2012

  *Assist buyer in managing a $30 million office; including attending Dallas market, offering input into the assortment for both web and catalog, sizing and writing orders, inputting orders in ilink, and monitoring deliveries and sales *Manage receipts by constant inventory tracking and negotiation with vendors to maintain even product flow and remain on projection *Consistently competitive shop other retailers to better align with our customers wants and needs*Track catalog in-stocks and writes reorders and/or negotiates swaps or RTVS (return to vendor)*Negotiate markdown allowance money for end of season and negotiate coop money for advertising*Aid planner in projecting markdowns, sales, receipts, and adjustments each month *Communicate effectively and have productive working relationships with over 40 vendors *Prepare buyer for market with Merchant Reporting recaps and sales information*Build important relationships with key people in Receiving, RTV, and Creative Departments *Maintain a reputation as the go-to person on systems and ilink related questions Accomplishments *Gave power point presentation and tour to new EDP candidate recruits for several classes*Planned, picked, and bought all styles for Fashion, Essentials, Value and Best of books *Over achieved Q4 11, Q1 12 Sales Plan *Helped negotiate almost $1 Million dollars in end of season markdown allowance money. Show less *Sell designer/Couture clothing as well as other merchandise in all departments of store*Assisted in helping manage a team of 11 sales associates ranging in tenure from 2 to 20+ years*Helped strengthen and grow sales associates business to reach their sales goals*Contact clients about events, completed orders, loans, and alterations*Select and locate merchandise, ring transactions, and provide clients with excellent customer service*Ran profit and loss reports and helped communicate daily sales goals and strategies with sales associates*Assist in jobbing in and out sale and last call merchandise*Assist visual team in floor arrangement to maximize sales for key vendors Show less

  • Senior Assistant Buyer Dress Collections & DVF

    Sept 2009 - Oct 2012

  • Assistant to Couture

    Jan 2007 - Sept 2009
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  JCPenney

  Oct 2012 - Mar 2016

  Enterprise Assistant Buyer

  ♦ Manage approx $65 Million in online assortment for jcp.com in the Children's division, including over 35 private and national brands♦ Analyze and track sales to better .com sell through and increase gross profit♦ Negotiate cost as well as end of season markdown allowance money♦ Cultivate close relationships with suppliers and over seas production to ensure on time receipt of amazing product♦ Increase gross profit by implementing stronger pricing strategies and strategic marketing plans♦ Work with the marketing team to design landing pages and exciting email campaigns to drive .com sales♦ Do extensive market research and competitive shopping to get ahead of the curve and offer better product and assortment for customers♦ Work with the online team to put together a better customer experience using endeca zones, left navigation, brand pages and more compelling visuals♦ Creatively strategize and implement how to draw new customers to jcp.com based on assortment, while working closely with social media, search and digital marketing teams.♦ Manage online process: set up lots in .com system, sample turnover, pricing, categorize online, promote and monitor traffic and sales♦ Expanded our online assortment by going above and beyond what the stores floor space allows Show less

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  First Rate Financial

  Jan 2016 - now

  Mortgage Loan Originator

  • Embody First Rate's core values of integrity, teamwork, and an outward focus on not only the borrower but the real estate agents as well.• Develop and maintained successful relationships with business referral sources.• Analyze customer financial situations to ensure Conventional, Jumbo, FHA, VA and USDA loan approval.• Provide underwriting with complete and accurate loan applications.• Ensure exceptional client experience by overseeing loan process from origination through closing.• Utilize training materials, reference tools, and other resources to provide accurate up-to-date loan program / policy information to clients and partners. Show less