Samantha Jackson

Experience

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  The New Orleans Advocate

  Feb 2021 - Feb 2021

  Mardi Gras Parade Host

  Being a Mardi Gras parade show host for The New Orleans Advocate demonstrates my ability to engage with a live audience and provide entertaining and informative commentary during a high-energy event. It also showcases my communication skills, knowledge of local culture and traditions, and my capacity to work in a fast-paced and dynamic environment.

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  WBOK 1230am

  Sept 2021 - Dec 2023

  Digital Media Coordinator

  During my first semester at Xavier University of Louisiana, I began my journey at WBOK. Starting with administrative tasks like client calls and scheduling, I quickly immersed myself in radio production, shadowing show producers and grasping the intricacies of morning shows and commercial formats. By semester's end, I progressed to operating the radio board and producing morning shows. I diversified my experience through various roles, from producing shows and writing station articles to conducting guest interviews and editing audio content.Promoted from intern to Digital Media Coordinator, I unleashed my creativity in crafting engaging social media posts and executing campaigns for esteemed clients such as the Audubon Aquarium and Insectarium, the WWII Museum, and iconic local establishments like Lil Dizzy’s Café. This role also afforded me the opportunity to interview notable figures including Anthony Mackie and Calvin Mackie, enriching my understanding of media and community engagement in New Orleans. Show less

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  The New Orleans Jazz & Heritage Festival and Foundation, Inc.

  Oct 2022 - Jan 2023

  Production Assistant

  During my tenure as a Production Assistant at the Jazz and Heritage Foundation, I gained valuable experience working at signature events such as the BBQ and Blues Fest and the Women in Jazz concert series. These roles underscore my versatility and proficiency in event production, particularly within the vibrant realms of music and culture.

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  Red Bull

  Apr 2023 - Apr 2023

  Redbull Terminal Takeover

  I had the privilege of being part of the 2023 Red Bull Terminal Takeover, where I was one of three students selected to collaborate with professional photographers. As part of this experience, we participated in workshops and had the opportunity to shoot alongside professional skaters. Additionally, we were invited to capture and edit photos during the Terminal Takeover event day.

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  The Morrison Group

  Jun 2023 - Jun 2023

  Student Photography Assistant

  During Essence Fest, I had the incredible opportunity to assist a photographer, ensuring smooth workflow by managing SD cards between photographers and editors for rapid photo posting. Additionally, I coordinated with participants, securing contacts and consent forms for our Beauty Con campaign, ensuring everything ran seamlessly behind the scenes.

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  DKC

  Sept 2023 - May 2024

  Public Relation Intern -Culture Team

  I was honored to receive a $10,000 scholarship and internship with The Dooley Foundation for the 2023-2024 school year. This opportunity is designed to help more HBCU students explore the world of PR. I had the opportunity to work remotely with the DKC Culture team, specifically in the arts & entertainment department under Jennifer Valentine. During my internship, I was responsible for a variety of tasks that honed my skills in public relations and client management:- Weekly Spreadsheets & Contact Research: Utilized Muck Rack to compile comprehensive contact lists for media outreach and PR campaigns.- Client Meetings & Note-Taking: Attended client meetings to take detailed notes, ensuring accurate communication and follow-up on action items.- Creative Pitches & Idea Generation: Developed creative pitches and conducted extensive research to identify the most effective outlets for promoting client accounts. I contributed ideas for clients such as Nimbus, Insignia, and Jason Lee.- Campaign Audits & Execution: Organized and conducted daily audits to track campaign progress and attended weekly meetings to ensure the seamless execution of PR strategies.- Client Relationship Management: Cultivated and nurtured strong relationships with clients, ensuring high levels of satisfaction by meeting their needs and expectations.Through this experience, I gained valuable insights into the PR industry, specifically within the arts and entertainment sectors, and developed a keen understanding of strategic communication and client management. Show less

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  NOLAvate Black

  Oct 2023 - Oct 2023

  Black Tech NOLA

  I served as a Camera Operator for the Black Tech NOLA Event, responsible for recording multiple panels and conducting interviews with panelists. My role involved capturing engaging footage and ensuring high-quality recordings of insightful discussions and interviews throughout the event.

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  NOLAvate Black

  Mar 2024 - Mar 2024

  Black Tech HBCU Tour

  As a freelance Social Media Manager for the Black Tech NOLA Event, I orchestrated daily posts to announce event details and panelists. I maintained an active presence across all social media platforms, ensuring consistent engagement with the audience through three posts daily.

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  Imperial Trading

  Apr 2024 - Dec 2024

  Marketing Communications Intern

  As a Marketing Communication Intern, I thrive on enhancing brand presence and engagement through dynamic and creative strategies. Here's a bullet point list summarizing my work as a marketing communication internship:- Create content and social posts tailored for each platform- Utilize Canon, Nikon, and Sony cameras to capture event content- Design graphic elements and flyers for clients aiming to refresh their company's appearance- Assist and shadow marketing executives to gain insight into reading proposals and contracts- Participate in curating and planning upcoming events Show less

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  University of Missouri-Columbia

  May 2024 - Jul 2024

  University of Missouri Undergraduate Summer Journalism Fellow

  This summer, I was a Journalism Fellow at the University of Missouri's Donald W. Reynolds Journalism Institute. At the Undergraduate Research Office with Dr. Susan Renone, I focused on promoting ARIS (Advancing Research Impact in Society). My responsibilities included creating non-narrative feature stories and profiles for the leadership team, and compiling research office data from universities nationwide. In my spare time, I shadowed producers and reporters at KOMU 8, contributed to the digital news desk, and conducted interviews at KBIA. I've cherished every moment here and look forward to applying my newfound skills to future projects at my university. Show less

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  Gulf States Newsroom

  May 2024 - May 2024

  NPR Next Generation Radio Reporter

  I had the honor of being selected as one of five student journalists for NPR Next Generation Radio. My pitch on Leona Tate, a Civil Rights Activist transforming a formerly integrated school into a community center in New Orleans' 9th Ward, was approved. Guided by my mentor Ryan Vasquez, WWNO News Director, I dedicated five days to crafting an impactful story.

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  WWNO (New Orleans Public Radio)

  Oct 2024 - Dec 2024

  'Morning Edition' Intern
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  Bloomberg News

  Jan 2025 - Apr 2025

  Winter News Intern