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Tom De Moya

Tom De Moya

Power Analyst

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location of Tom De MoyaUnited States

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  • Timeline

  • About me

    Data Product Manager | Full Lifecyle PM | on Skilled in UX Research

  • Education

    • Union College

      -
      BA Economics, Minor in Classics

      Activities and Societies: President - Phi Delta Theta A liberal arts degree with a focus on managerial economics. Thesis: Microfinance and The Standard Of Living

  • Experience

    • Vermont Public Power Supply Authority

      Jun 2009 - Feb 2011
      Power Analyst

      - Managed supply contracts and assets for public utility customers in Vermont

    • Cox Automotive Inc.

      Oct 2011 - Jan 2020

      - Member of the Center of Excellence- UX Team- Led Cox Automotive Retail analytics strategy, implementation, and technical resources for Google Analytics, Tag Management, and A/B testing- Architected complex product wide analytics solutions for revenue generating products of $100M+- Evangelized measurement model frameworks and spearheaded workshops across Product groups- Partnered with Product and Engineering teams at a technical level to deploy analytics implementations- Became the dedicated analyst for Audi of America managing campaign and product reporting analysis Show less

      • Senior Product Analyst - B2B Products

        Aug 2014 - Jan 2020

      • Product Analyst

        Oct 2011 - Aug 2014

    • Broadlume

      Jan 2020 - Jun 2022
      Product Manager - Data Products & Analytics

      In my role at Broadlume, I product managed our analytics capabilities from hit collection to visualization, managed the analytics team, created external and internal facing data products from ideation to release, and the features of the primary customer business manager tool, DealerHQ.

    • Cox Automotive Inc.

      Aug 2022 - now
      Senior Product Manager

  • Licenses & Certifications

    • Google Analytics Individual Qualification

      Google

    • Certified Scrum Product Owner® (CSPO®)

      Scrum Alliance

  • Volunteer Experience

    • Board Member

      Issued by Vermont Works for Women on Sept 2020
      Vermont Works for WomenAssociated with Tom De Moya