Lavanya Balakrishnan

Experience

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  UB Energy

  Sept 2020 - now

  Content Executive

  Produce informative and optimized articles, blogs, social media captions, marketing materials, and event speeches.Develop, collaborate, and schedule content calendars for digital content.Perform proofreading, grammar checks, content structuring, and quality control for each written content.Map digital content with SEO principles, keyword research, and keyword placement to improve rankings in search engines.Increase discoverability on company Facebook, Instagram, and TikTok pages by incorporating trending hashtags in the captions unique to the platform.Review, update, and monitor content performance.Observe industry and content trends to keep abreast in the field of writing.Collaborate with the designer, marketing manager, and external parties to streamline the content creation process.Lead team meetings and ideating sessions about content development tasks in the company. Show less

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  EasyUni.com - Asia's leading education site

  Feb 2021 - Mar 2021

  Content Writer

  Created and edited a blog post informing prospective students to pursue an Accounting and Finance degree in Canada.Spruced the content with SEO best practices based on the project brief.Collaborated with the editor to understand the writing process while upholding content quality.

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  TPM Outdoor

  Jun 2022 - Jul 2022

  Copywriter

  Created and updated new blurb for the company and job ad for the account manager position.Garnered 30 quality applicants for the job ad copywriting.Improved TPM Media’s scope of work in the content pieces by researching commonly used keywords from competitors in the industry.Collaborated with the decision makers to streamline the content creation process.

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  Hotel Seniman Sentul

  Aug 2022 - Feb 2023

  Content writer

  Wrote, edited, and conducted competitor keyword research to create full-length descriptions for the property listing in all active and incoming OTAs.Collaborated with the designer, videographer, and outsourced marketing team to better optimize the hotel listings for meta-search.

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  Practrans Turbines

  Mar 2023 - May 2023

  Content Editor

  Produced an employee profile for the sales manager to communicate with the palm oil mill managers togarner project tenders with higher profit margins in SEA regions.Edited the company’s latest brochure to be included when sending email pitches to customers.Incorporated Practran’s full line of services and positioning in the profile and brochure byunderstanding the company needs and researching similar services offered by competitors.Collaborated with the director and overseas marketing arm to produce informative andcompelling content. Show less

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  Newswav

  Aug 2023 - Jul 2024

  Content Contributor

  Wrote relevant and targeted articles for the social affairs and lifestyle beats.Garnered 1.5k+ views, 4 comments, and 14 shares under one week for an article in the social issues category.Edited and proofread each article before publishing in the creators’ portal with a strong emphasis on engagement per content and writing quality.Incorporated content research from diverse news aggregator platforms to produce quality articles.