Audi Isra

Experience

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  Mobile Innovation Laboratory

  Mar 2019 - Feb 2020

  Laboratory Assistant

  At Mobile Innovation Laboratory — a multidisciplinary lab focused on digital product research and development — I served as a Secretary, supporting both operational and project activities across roles like Business Analyst, UI/UX Designer, and Developer.I managed administrative coordination, organized lab activities, and facilitated communication between teams from various departments. When the Laboratory Coordinator was unavailable, I also stepped in to assist with leadership and task management, ensuring projects continued to run smoothly.This experience gave me early exposure to how cross-functional collaboration drives digital innovation, and taught me the value of structure, communication, and teamwork in building impactful products. Show less

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  PT.PLN (Persero)

  Jun 2019 - Aug 2019

  Human Resources Intern

  During my internship at PT PLN (Persero), I supported the Human Resources Division in managing employee administration, data organization, and recruitment documentation. I assisted in preparing reports, verifying HR records, and ensuring internal processes ran efficiently.Beyond administrative work, I learned how people management and organizational culture play a crucial role in a company’s performance. Collaborating with HR professionals helped me understand the importance of empathy, structure, and communication in supporting both individual and business growth.This experience gave me a strong foundation in human capital management and the value of building systems that empower people to perform their best. Show less

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  Verka Indonesia

  Aug 2019 - Aug 2020

  Content Writer

  At Verka Indonesia — a creative photography startup specializing in graduation photo services — I was responsible for crafting digital content that connected with students celebrating their milestones. I wrote engaging social media posts, promotional copy, and storytelling pieces that captured the emotions behind every graduation moment.Working closely with the creative and photography teams, I learned how to align words with visuals to build a strong brand identity and emotional appeal. This experience deepened my understanding of content strategy, audience engagement, and how storytelling can turn a simple service into a memorable experience. Show less

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  Telkom Indonesia

  Jan 2020 - Aug 2022

  Associate Product Manager

  As a Product Manager, I took full ownership of building and scaling the IoT Platform — from defining the product vision to leading execution with cross-functional teams. Collaborating closely with senior stakeholders, I applied Design Thinking, Lean Product Management, and Agile frameworks to ensure every solution aligned with both business objectives and user needs. I crafted the product roadmap and presented it to VPs and managers using Business Model Canvas, competitive benchmarking, and market opportunity mapping to guide strategic decisions and prioritization.Throughout the journey, I drove product discovery, go-to-market execution, and growth strategies that strengthened Antares’ position in Indonesia’s IoT ecosystem. I designed a B2C business model and pricing strategy, revamped Antares.id for better product storytelling using Figma, and introduced SOPs that improved operational efficiency and customer satisfaction. Beyond product launches, I led digital growth initiatives using AARRR, STP, SEO, and SEM frameworks—boosting brand visibility by 50% and driving 50% of monthly IoT device sales through e-commerce. I also nurtured strategic enterprise partnerships with Komatsu and Leighton, contributing 35% of company revenue and validating sustainable product-market fit for the platform. Show less

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  Suara Inspirasi

  Nov 2020 - Dec 2021

  Creative Director

  Suara Inspirasi was a social project I founded to spark motivation and hope among Indonesia’s younger generation. As Creative Director, I led the content direction and storytelling across social media and radio programs, delivering free, uplifting content that aimed to inspire personal growth and positive change.This initiative taught me the power of meaningful communication — how creativity, when driven by purpose, can move people and build connection beyond platforms.

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  EFishery

  Nov 2022 - Feb 2025

  I led a new product initiative focused on expanding upstream solutions to support farmers throughout their cultivation journey. Using Design Thinking, Business Model Canvas, and Lean Validation frameworks, I worked closely with farmers to uncover real needs through interviews and field research. From there, I translated insights into product opportunities, validated ideas with early prototypes, and explored differentiation through market analysis and competitive benchmarking to shape our product direction.Collaboration played a huge part in this process. I partnered with internal teams and third-party vendors to design and pilot solutions tailored to diverse farming practices, managing execution with Agile methods and tools like Jira, Confluence, and Slack. Through clear OKRs, TRL assessments, and hands-on coordination, we achieved early signs of Product-Market Fit (PMF)—securing paying customers and uncovering new growth potential for scalable impact in the agri-tech space. Show less As an Associate Product Manager, I was responsible for ensuring the eFeeder application truly aligned with farmers’ needs throughout their cultivation cycle. I applied Design Thinking, Lean Product Management, and Agile frameworks to guide the product’s evolution from concept to measurable impact.I collaborated daily with engineering, design, and research teams, using Jira and Confluence to manage the development process efficiently. Through direct field visits to fish and shrimp ponds, I gained first-hand insights that shaped product discovery and helped us prioritize features that mattered most to our users.By refining customer segmentation and analyzing user behavior, we achieved a 2% increase in conversion rate (MAU/DAU) within targeted segments — small but meaningful progress for validating product-market fit. I also worked closely with designers using Figma and Whimsical to bring ideas to life through wireframes and prototypes.This role taught me the importance of staying close to users, blending empathy with data, and building collaboration across teams to deliver solutions that genuinely improve people’s lives. Show less

  • Senior Associate Product Manager

    Sept 2024 - Feb 2025

  • Associate Product Manager

    Nov 2022 - Aug 2024