
Dhara Rose
Event Manager

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About me
Advertising Manager at WREN Magazine
Education

Occidental College
1978 - 1982Bachelor's degree in Theatre Arts and Rhetoric Minor in Film ProductionActivities and Societies: Was on the debate team with Barry (Barack) Obama. In 1979 I took a class at Oxy called "The Art of Persuasion". There were 14 students in the class. It was a Socratic-style seminar series. At one point early in the quarter, someone quipped, "I bet one of us could be President (of the United States) in the year 2000!" I remember this distinctly because in my youthful naivete, I was sure they were talking about me! But my classmate Barry (Barack) Obama, took it to heart, and history was made. I think the seed was planted in that fateful… Show more In 1979 I took a class at Oxy called "The Art of Persuasion". There were 14 students in the class. It was a Socratic-style seminar series. At one point early in the quarter, someone quipped, "I bet one of us could be President (of the United States) in the year 2000!" I remember this distinctly because in my youthful naivete, I was sure they were talking about me! But my classmate Barry (Barack) Obama, took it to heart, and history was made. I think the seed was planted in that fateful moment. Show less

The University of Texas at Austin
1983 - 1985Masters Degree Advertising and Communications 3.8 out of 4.0Activities and Societies: Member of the Advertising Club and the Radio Television Film club I received my Master's Degree from The Moody College of Communication at The University of Texas at Austin. This is the most comprehensive college of its kind in the country and one of the nation's foremost institutions for the study of advertising and public relations, communication sciences, communication studies, journalism and radio-television-film. I studied under the tutelage of Profession Emeritus John Murphy http://advertising.utexas.edu/faculty/john-murphy
Experience

Book People, Inc
Mar 1985 - Jul 1990Event ManagerBook People is the largest metaphysical bookstore west of the Mississippi. Interesting books would consistently fall off the shelf in front of me when I was "shelving" and contain on the page the exact message I was seeking at the moment. Working at Book People I managed the monthly newsletter/catalog, created, organized and delivered five annual author appearances and did community outreach. This was an amazing time of self-growth and empowerment and gave me an extraordinary foundation in community building. I will always hold Phil Sansone and Rita Green in high regard. Show less

Oakridge Memorial Park
Jul 1997 - Apr 2000Business DevelopmentCemetery and Funeral sales. I won Salesman of the Month for July 1998, beating out six other sales reps.

Gannett Newspapers
Mar 2003 - May 2005Advertising Executive (known as Laura Diane Moore)Worked with the best Advertising Manager ever, Sandy Powell, to grow the Coloradoan's new client advertising base and manage existing accounts. I consistently won every department contest and award offered.

Swift Communications, Inc.
Jun 2005 - Dec 2007Advertising Account Executive (known as Laura Diane Moore)I worked at the Fort Collins Weekly newspaper that was eventually bought out by the Greeley Tribune and turned into the Fort Collins Now.I managed the Old Town territory as well as New Business.Consistently grew the territory to become the most profitable one for the paper.

National Association of Interpretation and Your True Nature Company
Jan 2008 - Jan 2010Director of Sales and MarketingCreated strategic approach to fundraising and sponsorship development. Set still-unsurpassed record for new commercial memberships; Earned prestigious spot at IEG’s Annual Sponsorship Conference resulting in a re-design of communication processes that led to a 150% increase in sales within the first two months of rollout. Coordinated vendor event as part of the national annual conference, serving as point-person for the more than 100 vendor participants. Assisted in WebSite design upgrade and SEO and analytics goal-event analysis. Certified with National Association of Interpretation in basic principles of interpretive programming and planning.Worked closely with the director and president, built up the customer base and improved sales processes. Developed marketing plans for each new commercial member that incorporated the various elements of the NAI platform. Researched,organized and stood as liaison for the 100+vendors attending the National Conference and developed a unique and engaging vendor experience. I also did on-sight vendor/booth set up.Attended the 2008 prestigious IEG Sponsorship Conference in Chicago, IL where I was able to present a sponsorship package program idea to Crocks Shoes. Show less

Halcyon Hospice & Palliative Care
Jan 2010 - May 2014Community | Marketing LiaisonAs a Care Coordinator and Liaison, I traveled extensive in the tri-city area of Northern Colorado working with referral agents in Skilled Nursing Facilities, Assisted Livings and Independent Living communities seeking out and helping families facing end-of-life issues. I had the privilege of working closely with my clinical team, often scheduling and attending "care conferences" where difficult decisions were made. Built community relationships with targeted audiences through presentations, training and one-on-one personal focus. Spokesperson for the company in the Northern Colorado region. Elevated agency’s image through upgrade of marketing materials, sales tools, and computer technology for account management and reporting. Supervised team of volunteers. Provided leadership and training in selling strategies, operations, and systems information. Coaching probationary reps and volunteers, equipping several with winning tools.When serving as a hospice liaison and care coordinator, it was my duty to grow census, schedule hospice admissions, complete the admission with the family and/or patient, and then coordinate the plan of care. In that scenario, it was my job to track every player’s schedule (sometimes upwards to 30 people), know their unique preferences, understand their function, prioritize the situation and deftly execute the admission with a thousand moving variables.To accomplish all this, I built tracking sheets, sent requests via web portals and sent hundreds of text and voice messages. At the end of each admission, I logged reports on process and results that became part of the patients’ ‘plan of care’. Being an ‘administrator’ is second-nature to me and a skill-set that comes easily from years of practice.As the care coordinator, I must interface with all players who have a huge investment in how the scenario plays out. There are no do-overs here. There is only one chance to get it right, with a lot at stake.. Show less

Quid Novi Festivals
Jun 2014 - nowWebsite MasterI work closely with the conference founder Rick Griggs, and am a member of the Leadership Task Form Committee. I am responsible for helping to design and implement a strategy for sponsorship and vendor participation. I also work closely with other Task Leaders on the re-design and implementation of the Quid Novi website.

AllProWebTools
Aug 2014 - nowWeb Development/Project Managment/Business Development SpecialistAllProWebTools is an integrated platform of powerful software designed "from the ground up" that allows small business owners to get real-time reports and data on all aspects of their business that can help them make better marketing decisions. In my role as Web Developer/Project Manager/ Business Development Specialist, I work with small business owners to upgrade their websites and internet marketing efforts to the AllProWebTools platform. I interface daily with the programming team to ensure a seamless transition over to the platform. I present the AllProWebTools platform using a demonstration site. Show less

WebRose Designs
Feb 2015 - nowOwner PrincipalDesign and develop ecommerce websites using the AllProWebTools integrated software platform. Service includes initial consultation to uncover needs and develop plan of approach. Sites are built using the most current SEO trends. They are linked to Google Analytics and include automated email campaigns. Experience building (coding) product catalogs, shopping carts, online payment processing, shipping option, order tracking, tax calculations, privacy policy and security. Portfolio: RobertWMooreFineArt.com, GriggsAchieve.com, QuidNoviInnovations.com, EmpoweringOpportunities.org Show less

Sylvan Dale Guest Ranch & Retreat Center
May 2015 - Dec 2016Marketing AgentDevelop marketing campaigns and work on new business development to increase revenue during “shoulder” months. Update websites, develop newsletters using Mail Chimp, database management. Monitor and report on social media efforts, website links using Google Analytics and Mail Chimp analytics. Work with local media on events; support internal marketing efforts. Work closely with the owner on projects as needed.

WREN Magazine with Linden Marketing Publisher
Oct 2015 - nowAdvertising ManagerI manage over 50 advertising customers who want to reach people and businesses living in rural Wyoming who live inside an electric energy co-op grid. WREN is the largest distributed magazine in Wyoming, reaching 98,000 readers monthly. It has been in publication since 1954.

Linden Smart Marketing
Dec 2015 - Oct 2016New Business Development SpecialistLinden Marketing is the premier marketing agency serving clients world-wide in the energy, manufacturing, education and healthcare sectors. We are currently celebrating our 20th anniversary. Please come for a visit us in our remarkable Craftsman style home/office, conveniently located in Old Town Fort Collins, by the Old Town Post Office.
Licenses & Certifications

Certificate of Completion Advanced Graphic Design
The Digital Workshop Center
Certificate of Completion Fundamentals of Digital Marketing
The Digital Workshop Center
Certificate of Completion in Fundamental Website Development
The Digital Workshop Center
Volunteer Experience
Board Member
Issued by City of Fort Collins Senior Advisory Board on May 2017
Associated with Dhara RoseLiaison for Rogers Park Neighborhood of Fort Collins
Issued by City of Fort Collins Neighborhood Connections pilot program on Sept 2016
Associated with Dhara RoseBoard Member
Issued by Northern Colorado Tradional Jazz Society on Jan 2017
Associated with Dhara RoseMarketing outreach, website master and sponsorship chair
Issued by Dementia Friendly Communities of Northern Colorado on Oct 2015
Associated with Dhara RoseAdvanced Care Planning liaison
Issued by Sharing the Care Initiative on Apr 2013
Associated with Dhara RoseCommittee Chair Senior Law Day
Issued by Elder Care Network on May 2010
Associated with Dhara Rose
Languages
- enEnglish
- daDanish
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