Simon Athlan

Experience

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  Different companies

  Jan 2010 - Jan 2014

  Early experiences

  // Sales Associate @ Miu Miu (07 > 09/14)+ In charge of Miu Miu's international clientele in the French flagship (Place Beauvau, Paris)+ Meeting daily sales objectives in bags and shoes (≈3K€)// Co-founder and Editor-In-Chief @ Mad Tribune (03 > 09/14)» Mad Tribune is a pure player magazine that takes a fresh look at culture in Paris decoding the communication of the sector - reaching an average 8K unique visitors a month (offline now)+ Managing a 12-person team (editors, art directors and community managers)+ Creating a media kit and various PR tools+ Writing editorials (Mad World), articles and interviews+ Community management// Assistant Director of Sales Marketing @ RUNWAY MAGAZINE® (11/13 > 02/14)+ Elaborating action plans to reach new advertisers+ Selling ad space in the magazine// Intern - Press Office @ Jimmy Choo (11/13 > 03/14)+ In charge of daily press reviews on 3 key markets: France, Belgium and Switzerland+ Leading a strategic note on fashion bloggers+ Coordinating the sample loans shippings// Intern - Sales Associate @ Jimmy Choo (09 > 11/13)+ In charge of Jimmy Choo's international clientele in the Saint-Honoré store+ Meeting daily sales objectives in shoes and accessories (≈3K€)// Freelance Author @ Universal Music France (12/13 > 01/14)+ Writing French singer Indila's promotional biography for her first album "Mini World" - 1 million sales worldwide// Editorial Intern @ Express Styles (06 > 08/13)+ Writing articles for "Lifestyle"​, "Culture"​, and "Fashion" columns+ Leading interviews for lexpress.fr/styles (Lambert Wilson, Benjamin Cymerman...)+ Fashion shootings assistant// Showroom Assistant @ Fifi Chachnil (07 > 09/10)+ Showroom maintenance, product referencing and participation in the "Crazy Horse" project Show less

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  CELSA Junior Communication

  Oct 2014 - Dec 2015

  President

  » Junior Communication is the Business Club (Junior-Enterprise) of the CELSA, Top Ranking Graduate School in the Information and Communication Sciences. Created in June 1986, it is now part of the 'Chaire CELSA pour l'Innovation'.+ Managing a 20-person team (Sales, Ops, Finance, HR...)+ Offering valuable paid work for 37 students (+165% vs 2013) earning an average 540€ each» Highlights include:+ Communication Label 2015 laureate (jury: The Economist, ANDRH and TBWA\​Corporate)+ Developing communication assets for TEDxCelsa first edition at Google France Show less

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  La chose group

  Mar 2015 - Aug 2015

  Intern - Strategic Planner

  » Brands: Jardiland, Ixina, Nocibé, Liérac (France)+ Identifying and unlocking strategic, creative & brand opportunities+ Carrying out desk research for various RFPs (toys, food, pharma, PSA...)+ Copywriting for Rue du Commerce (France)

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  Ogilvy Paris

  Feb 2016 - Jul 2016

  Intern - Strategic Planner

  » Main clients: Chanel, Netflix.» New business: beauty, FMCG, retail.» Highlights include:+ Been working on one of the first Netflix Originals' briefs following their launch in France.

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  Ogilvy Paris

  Nov 2016 - Aug 2017

  Strategic Planner

  » Main clients: Chanel, Avène, Vittel.» New business: beauty, alcoholic beverages, banking.» Highlights include:+ I pitched one of my recommendations for Chanel directly to the Wertheimer brothers.+ Global revamp of the Avène brand in EMEA following the "Gift of soothing" brand platform launch.

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  StaffMe

  Sept 2017 - May 2019

  » Managing the hypergrowth of a B2B on-demand staffing platform» Building and supervising a 6-person Sales team aka "Les Sales Gosses"+ Proven track record of success: +80 new customers/mo., 70% repeat business, x5 total volume billed » StaffMe is the main French staffing platform, delivering a seamless experience to connect independent workers and companies for all types of tasks.

  • Head of Sales

    Jun 2018 - May 2019

  • Business Developer

    Sept 2017 - Jun 2018
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  Webedia

  Jun 2019 - Jan 2021

  Strategic Planner

  » Main clients: Castorama, SNCF, Schweppes.» New business: finance and insurance, beauty, tech, healthcare, alcoholic beverages, hospitality.Other projects include: Orange, L'Oréal Luxury, Netflix, Canal+, Ferrero, YSL Beauty, Renault Group and BNP Paribas.» Highlights include:+ Contributed to building and presented "Génération Grande Vitesse", the first Webedia webinar on Gen-Z.

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  Jellyfish

  Jan 2021 - now

  » Main clients: BNP Paribas, Schweppes. » New business: FMCG, beauty, insurance, retail.Other projects also include Casino Group, HelloBank!, N26, Greenpeace and Japan Airlines.» Highlights include:+ Launched the BNP Paribas's brand on TikTok with "Get a flat", a culture-defining campaign that translated authentic Gen-Z's comments into a compelling rap song (won "Greatest Creative" at the TikTok Ad Awards 2023, shortlisted at the Epica Awards 2023).+ Led strategy on a structuring Allianz EMEA media RFP and won. + Led the first experiments on virtual panelists powered by AI for Japan Airlines. Show less » Main clients: BNP Paribas, Schweppes, Neutrogena.» New business: mobility, beauty, education, insurance, retail.Other projects also include: Casino Group, Brico Dépôt, Castrol, Michelin and SNCF.» Highlights include:+ Successfully launched "The Ghosted" by BNP Paribas, the first Snap-native creative campaign of the agency. 14.7M impressions for the film, 3.5M impressions for the AR filter, 210k shares. Won Gold in Social & Influence at La Nuit des Rois 2023, won Silver at The Lovie Awards.+ Led strategy on various TikTok launches for retail brands (Casino, franprix), making them category leaders in this space.+ Led strategy on the SNCF Plus, Audencia and BNP Paribas Group corporate content RFPs and won them all. Show less » Main clients: Castorama, BNP Paribas, Michelin, Schweppes.» New business: beauty & perfume.Other projects also include: Renault Group, SNCF and Neutrogena.» Highlights include:+ Got access to the GPT-3 beta in 2020 and contributed to the first client experiments for UGG / Deckers.+ Gave classes to Sciences Po Paris (Master's Degree in Communications, Media and Creative Industries) and to CELSA - Sorbonne Université (Master's Degree in Marketing & Advertising).+ Led an internal bi-monthly thought leadership programme called "What's Hot In Digital?" Show less

  • Senior Director, Brand Strategy

    Apr 2024 - now

  • Brand Strategy Director

    Apr 2023 - Mar 2024

  • Brand Strategy Director

    Apr 2022 - Apr 2023

  • Senior Brand Strategist

    Jan 2021 - Apr 2022