
Phurin Phongsobhon
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About me
Partnership Management & PR Manager at Warner Music Thailand
Education

SAE Institute Melbourne
2004 - 2005Audio Engineering Sound Engineering DiplomaActivities and Societies: Recording rock bands Mackie/SSL recording, sound theories, learning from music software such as Cubase and Protools

Geelong Grammar School
1999 - 2003VCE Music & Arts Year 8 - Year 12Activities and Societies: - Timbertop in the year 2000 - International awards from 1999-2001 - House prefect and music captain in the year 2002-2003 VCE Result 82.5

JMC Academy
2005 - 2008Bachelor Entertainment (Music) Business Managment Bachelor DegreeActivities and Societies: Manage bands and events - Marketing and promoting techniques. Bachelor of Entertainment (Business Management)Subjects from 1st - 3rd Level Subjects- Introduction to the Music Industry- Communication & Presentation- Business Behaviour- Computing- Music Industry Business- Marketing / Minor Business Project- Accounting- Record Company- Video Production- Events Management- Tour Management- Music Business Management- Music Distribution- Joint Ventures- Music Industry Trade- Major… Show more Bachelor of Entertainment (Business Management)Subjects from 1st - 3rd Level Subjects- Introduction to the Music Industry- Communication & Presentation- Business Behaviour- Computing- Music Industry Business- Marketing / Minor Business Project- Accounting- Record Company- Video Production- Events Management- Tour Management- Music Business Management- Music Distribution- Joint Ventures- Music Industry Trade- Major Business Management- The Reinvention of Cool- Entrepreneurship & Sales Management- Senior Seminar- Strategic Management- International Marketing- International Trade and Entertainment- E-Business- Artists & Repertoire Show less
Experience

KPN Music Academy
Jan 2006 - Feb 2006Administration"A music school with many franchises around Thailand where they teach music in all ages with different styles of music, internationally and locally."Roles:- Offered general administrative support such as answering phones, filing, arranging PowerPoint slideshows for various presentations within the company.- Scheduled appointments for music teachers in relation to their lessons and rehearsals.- Translated music lesson plans into English language.

Cookie
Apr 2007 - Jun 2009BartendingCookie seamlessly blends a beer hall, cocktail bar, and modern Thai restaurant into one floor of Swanston Street’s Curtin House. The result is a dynamic, adaptable space that shifts its atmosphere depending on the time of day. On Friday nights, the buzz of after-work drinks fills the air, with patrons vying for bartenders' attention and choosing from a wide selection of micro-brews or one of 350 wines, many available by the glass. In contrast, the smoker-friendly Juliet balconies offer a peaceful retreat on weekday afternoons. For a more intimate setting, a hidden corner serves a variety of cocktails, away from the bustling bar and restaurant area.Roles:- Provided advanced hospitality services, including bartending and customer service, at a premier Melbourne venue.- Assisted with concert event organization, including decoration and idea generation with event planners.- Scheduled rehearsal and performance times for music performers. Show less

Leo Burnett
Oct 2008 - Nov 2008Work experienceLeo Burnett Worldwide, founded in 1935 in Chicago, launched its first major advertising projects for Kellogg's and P&G in 1950. Today, it is a leading global advertising agency.Roles:- Assisted the account service team with major client events for Phillip Morris and Melbourne’s Grand Prix.- Managed the Slurpee T-shirt Competition design for 7-Eleven.- Handled talent, music rights contracts, and invoices.- Proofread scripts for Grand Prix and Connex commercials.- Conducted marketing strategy research and personality analysis for projects.- Took photographs for www.thatsmelbourne.com.au.- Assisted in organizing pre-production meetings and shoot boards.- Worked as a production assistant for Australia cricket TV commercials.- Edited voiceovers for Nintendo DS commercials at Gustro’s Studio in Southbank. Show less

Great Odyssey Records
Oct 2009 - Jul 2016A&R Manager / Band ManagerAs an Artists & Repertoire / Managing Director / Band Manager, I scout talents locally and internationally, providing artists for events, concerts, and festivals. Our label requires artists to release albums both locally and internationally, seeking potential talents across genres.Roles:- Founded YAMIN (www.facebook.com/YAMINOfficial)- Talent scouting in SEA- Band management and support- Collaborating with local and international partners for projects- Planning and analyzing projects- Networking with entertainment companies- Online music distribution via Believe Digital (www.believedigital.ca/)- PR & Marketing across social media, radio, and TV- Utilizing Facebook and Instagram for band promotion- Handling legal documentsGreat Odyssey Records, led by Jesada Pattanatabut (Jack), aims to revolutionize Thailand's music industry. Currently focusing on the Blues / Rock / Country band "YAMIN," we seek to introduce unique sounds to Thai audiences.YAMIN, a Thai blues guitarist trio, blends blues, rock, and country into a captivating style unheard before in Thailand's live scene. Show less

Wine Bibber Sangria
Nov 2013 - Jun 2018Shareholder / ManagerWelcome to Wine Bibber Sangria, a vibrant pub/bar and event venue located in Bangkok, Thailand (on Ekkamai Soi 2). With live bands playing classic hits from the 60s to 90s downstairs every day of the week, and an event room upstairs featuring an LED dance floor discotheque, we offer an unforgettable experience.Roles:- Company shareholder.- Curate music and bands for a diverse atmosphere.- Host parties with renowned local DJs monthly.- Oversee events and manage staff.- Assist accountants and managers.Established since 1995.Visit us at www.winebibbersangria.com for more information. Show less

Ciao Pane (ชาวปัง)
Nov 2014 - Jan 2017Project ManagerCiao Pane, your home-style bakery specializing in delicious breads that complement any meal.Our family started this bakery to fill the gap for quality breads in Bangkok, Thailand. We supply our bread to local restaurants and cafes, focusing on building our reputation in Thailand.Roles:- Market and brand across social media, magazines, and TV.- Ensure orders meet customer requirements.- Seek new customers through personal connections.- Network for potential collaborations.We offer a variety of breads, including Ciabatta, Baguette, Wholewheat, Multi-Grain, Sourdough, and more. Show less

Deli-Q Food Truck
Mar 2015 - Aug 2017Shareholder / ManagerIntroducing Deli-Q Foodtruck, the pioneer in serving Southern BBQ and Deli sandwiches across Bangkok.Roles:- Company shareholder.- Marketed and branded through social media, magazines (Conde Nast Traveller Magazine, Travel + Leisure Asia, BK Magazine), and TV.- Explored new customer opportunities through personal connections.- Networked for potential collaborations.For more information, visit: www.facebook.com/DeliQBKK

Future Shorts
Feb 2016 - Mar 2017Music Curator for Future Shorts ThailandWelcome to Future Shorts Cinema Thailand, your destination for thrilling short films from around the globe. But we're more than just a cinema - each event is a unique celebration, offering food, drinks, socializing, and entertainment with art and music from local and international artists.Roles:- Curate music with the organizer.- Organize bands and music for each pop-up event.- Market and handle PR on social media, magazines, and TV.- Solve problems and oversee events for each project. Show less

Epic Stuff Enterprise Co.,Ltd.
Jul 2016 - Feb 2017Customer Service ExecutiveAt Epic Stuff (www.epicstuff.co.th), we scour the globe to bring you the latest gadgets, toys, games, and trendsetting interior and wearable accessories. Our products are inspirational, quirky, fun, and downright cool.Roles:- Involved in launching and growing a start-up E-Commerce Company.- Collaborated with senior CEOs and graphic designers on social media planning.- Translated and copywrote content for over 400 products from English to Thai.- Utilized WooCommerce and integrated various web-platforms and plugins for smooth website operations.- Managed SEO, Google Ads, and Facebook Ads for company campaigns.- Operated Zendesk for customer service, ensuring customer satisfaction and website improvement.- Developed marketing plans with senior marketing manager for successful launch events.At Epic Stuff, we're committed to offering great products and delivering an enjoyable shopping experience, all while maintaining excellent customer service. Show less

Lub d Co., Ltd.
Feb 2017 - Feb 2018Senior Content DeveloperLub d (“Sleep Well” in Thai) Hostel, Thailand’s own renowned brand known for its newest and hottest hostels with exceptional concepts and designs. For over 10 years, Lub d has delighted travelers worldwide with superb service, clean rooms, and reasonable prices. With 3 branches in Thailand—Lub d Silom, Lub d Siamsquare, and the award-winning Lub d Phuket Patong, winner of the 2017 Hoscar Awards for Best New Hostel and ranked #1 on Tripadvisor.Roles:- Contribute to creative writing, content review, and preparation.- Provide ongoing feedback to improve content quality and processes.- Deliver weekly social media content for platforms like Facebook, Instagram, Twitter, Google+, LINE@, etc.- Create content for press releases, collateral, and more.- Collaborate with senior management, marketing, sales, and customers to develop content programs.- Innovate new concepts to enhance all content. Show less

Tencent Thailand
Mar 2018 - Sept 2021Senior Project ManagerJOOX Thailand, the country's premier music streaming service.JOOX Selection:- Created and managed JOOX Selection, producing diverse content with popular Thai artists like Violette Wautier, Da Endorphine, and more.- Collaborated with international producers such as Jeff Miyahara, Hollaphonic, and Alex Sypsomos.- Negotiated with over 20 artists and labels for exclusive JOOX releases.- Recorded music at Karma Sound Studios, collaborating with producers and engineers.- Co-produced music for JOOX-friendly listening.- Planned release strategies across JOOX and social media channels.- Organized in-app promotions using the JIRA system.- Facilitated press conferences and radio visits to promote artists and their music.Tencent Thailand Studio:- Managed supplier to construct Tencent’s live broadcast and recording studio in Thailand.- Handled equipment orders for teams like Sanook, JOOX, WeTV, and PUBG.- Provided technical training for all teams.Visit the "Projects" Section for more details on our 2018 endeavors. Show less

Warner Music Thailand Limited
Oct 2021 - nowPartnership Management & PR Manager- Managed partnerships with Digital Service Providers (DSPs) including Spotify, Apple Music, YouTube, TikTok, Line Melody, and JOOX, fostering strong relationships.- Pitched new music releases to DSP editors to secure playlist placements and promotional opportunities, maximizing visibility.- Collaborated with MD, A&R, PR, domestic and international marketing teams to plan projects and campaigns, ensuring artists' songs reach viral status, Top Charts, and capitalize on trends.- Liaised with Global and Regional teams to align local strategies with global business objectives.- Leveraged company tools to optimize music releases.- Cultivated relationships with Distribution Partners, facilitating music releases through the company.- Managed over 100 distribution partners, providing comprehensive services to enhance our collaborative efforts.- Worked closely with ADA team to maximize music releases from our partners. Show less
Licenses & Certifications

Bachelor of Entertainment (Business Management)
JMC AcademyApr 2008
Languages
- enEnglish
- thThai
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