Serene Choo

Experience

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  Furley Bioextracts Sdn Bhd

  Oct 2012 - Jun 2014

  Quality Assurance Application Support

  • Arrange with production personnel on the trial and production run schedule. • Adjust and improve the product recipes based on clients’ preference.

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  The Baker's Cottage

  Jul 2014 - Apr 2018

  Product & Marketing Executive

  • Develop annual calendar event and festive projects for cakes category. • Project planning, from development of product, sorting out logistic, providing marketing ideas, and bringing the products into the market. • Coordinate with different departments, such as Purchasing, Operation, Production, Costing, Advertising and Promotion, and QC department for successful product launching. • Provide training and technical support to clients’ or sales personnel on the new products.

• 

  Texas Chicken Malaysia

  May 2018 - Oct 2021

  • Handle menu management & product launching.• Investigate customer complaints and file NCR to supplier. • Specify quality requirements of raw materials with suppliers and ensure they meet the requirement of the specification. • In charge of all the Limited Time offer menu. • Prepare product cutting session of new products for management. • Work closely with regional R&D Team to have them support on the new product ideation.

  • Assistant QA Manager

    Jan 2021 - Oct 2021

  • Senior Menu Development Executive

    May 2018 - Dec 2020
• 

  Mynews Retail Sdn Bhd

  Nov 2021 - Jun 2024

  Fresh Food Manager

  • Responsible for sales revenue, profit and expansion plan for In-store Food and Ready-to-Eat. Lead on the sales targets, product P&L and launching plan for new products. • Evaluate market potential, conduct competitor analysis and market research, finding white space, and define target audience. • Develop monthly thematic, product strategy, pricing strategy, instore display standard, planogram, point of sales material, and promotion. • Propose monthly thematic and product concept with expected profit to Exco. • Conduct internal panelist product presentation & management product testing for product approval. • Liaise with factory R&D and external supplier for product or prototype development and negotiated for promotional support in trading terms.• Collaborate with a few big brands for new product launches, such as Bibigo, Samyang, Nestle Milo, Milkis, Lotus, Oriental Super Ring. • Work with Chef Dato Fazley for a series of new fusion food in conjunction with Chinese New Year. Show less