Marvilene Holland, CHA

Experience

• 

  Shaner Hotel Group

  Jan 1996 - Jan 2002

  General Manager

  Responsible for all aspects of hotel operations. Duties included: Supervising Sales, Maintenance, Housekeeping and Front Office department Supervisors and up to 35+ employees. Responsible for Accounts Payable, Accounts Receivable, Collections and Daily reporting to corporate offices, Human Resources, Insurance and Benefits, Forecasting and Revenue Management. Develop yearly financial objective (i.e. Revenue and Expense Budgets and Sales and Marketing Plans). Operate hotel and individual departments within these budgeted guidelines. Develop 3-year Capitol Improvement plans. Implement incentive programs in order to promote employee involvement and guest service. Train employees on required Franchise and Management programs (i.e. Guest Satisfaction, Employee Satisfaction, Asset Improvement, Safety & Security and various other hotel related programs). Show less

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  SMI Hotel Group

  Jan 2003 - Feb 2007

  Director of Sales

  Create ways to increase occupancy, ADR, RevPAR and revenue. Maintain awareness of competitors in order to increase market penetration. Develop long and short term marketing objectives (Marketing Plans). Develop Revenue Goals and Budget. Operate within sales budgeted guidelines. Develop and implement hotel promotions and advertising within the surrounding area and East Texas. Seek proper mix and type of guest business to best benefit the success of the hotel. Aggressively seek business through prospecting, telemarketing and cold calls within comfort zone and East Texas. Conduct monthly Revenue meetings. Become familiar with all aspects of hotel operation. Promote hotel by participating in community activities (Tourism meetings, Chamber functions, etc.) Show less

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  IHG Hotels & Resorts

  Feb 2007 - now

  Responsible for Revenue and Guest Service performance at multiple IHG hotels and Brand serving various regions in Texas and Louisiana.

  • Director Franchise Openings

    Apr 2021 - now

  • Director, Franchise Openings & Renovations

    Mar 2019 - Apr 2021

  • Hotel Opening Services Transition Manager

    Oct 2015 - Mar 2019

  • Senior Area Manager

    Feb 2007 - Oct 2015