HM Ariful Aziz

Experience

• 

  BRAC Bank Limited

  Oct 2003 - Dec 2004

  Executive , Asset Sales

  • To sell consumer loan products of the bank and bring business to ensure targeted revenue achievement.• Analysis credit proposals to ensure KPI enforcement.

• 

  Robi Axiata Limited

  Jan 2005 - Jan 2012

  Conduct Brand & Retail research, Concept testing, pre and post evaluation research of the products and campaigns•Industry Product portfolio tracking and BTRC market share reporting •Responsible for Robi Market Intelligence team •Organize & lead a group of executives following the SOP to maintain the KPIs•Overall responsible for the complaint management system (CMS) and knowledge development of CE executives•To provide in-house training to the CE staff on all products & services and complaint management system

  • Specialist, Research & Insights

    Nov 2009 - Jan 2012

  • Senior Executive, Customer Experience

    Jan 2005 - Nov 2009
• 

  Airtel Bangladesh Limited

  Jan 2012 - Nov 2016

  Prepared Annual Operation Plan and develop Revenue and subscriber module•Performance management of the key KPIs of revenue and base parameters •Prepare monthly target review and analyze % deviation against target and update with project monthly revenue •Plan and manage yearly research calendar with external and internal research frameworks (Quantitative/Qualitative/Online)•Drive the major KPI studies (Brand Track, Retail Track, and Customer satisfaction)•Drive ePCN process and marketing compliance

  • Manager, Revenue Planning

    Apr 2014 - Nov 2016

  • Assistant Manager, Market Research

    Jan 2012 - Mar 2014
• 

  Robi Axiata Limited

  Nov 2016 - Jan 2023

  •Develop strategy & business planning, optimize the business opportunity to ensure business growth •Formulate yearly and quarterly business targets (National & Regional ) in line with Strategy •Revenue & Cost performance management vs the set target•Identifying business issues, analysis and prepare mitigation plan•Management reporting for local & group Responsible for managing the entire Research portfolio•Plan and manage yearly research calendar with external and internal research frameworks (Quantitative/Qualitative/Online)•Drive the major Company KPI studies NPS, Brand Track and REI•Develop research brief, alignment with the SCM to select the agency for the required study • Formulate quarterly regional business targets and strategy to win market•Business analysis to project/forecast market for revenue drivers to optimize opportunities•Weekly/monthly/quarterly revenue tracking and monitoring•Region & Segment specific integrated planning to seize the market opportunities

  • Manager, Commercial Business Planning

    Jan 2021 - Jan 2023

  • Manager, Market & Consumer Research

    Jan 2020 - Dec 2020

  • Manager, Business Analysis & Monitoring

    Nov 2016 - Dec 2019
• 

  Robi Axiata Limited

  Mar 2023 - now

  General Manager, Customer Insights & Analytics