Serena Scipioni

Experience

• 

  Radio Espansione

  Jan 1999 - Jan 2001

  Journalist
• 

  RAI Televisione

  Jan 2000 - Jan 2001

  Journalist

  working as news journalist (writing news, preparing storyboards and supporting the staff to create documentaries

• 

  Mazda Motor Europe

  Sept 2001 - Apr 2002

  Junior Brand Manager/ Customer Service Agent - Marketing and Customer Care

  • Market and Competitor Analysis: Assisting the Brand Manager in analyzing and monitoring the business market and competitors (preparing product comparisons).• Customer and Media Inquiries: Responding to inquiries from customers and journalists about new automotive products, general information, and order status.• Customer Complaint Resolution: Addressing incoming customer complaints to ensure satisfaction.

• 

  Philip Morris International

  Aug 2002 - Dec 2002

  Philip Morris Italia - Supervisor of Sales Representatives

  Strategic Collaboration: Work closely with Philip Morris’ Strategy Program to oversee the training and performance of the sales team, ensuring effective execution of their responsibilities.Sales Monitoring: Monitor and control daily sales reports to track performance and identify areas for improvement.

• 

  Ferrovie dello Stato Italiane S.p.A.

  Dec 2002 - Sept 2009

  Team Management: Oversee and coordinate a team of 20 regional press officers, ensuring cohesive and effective communication strategies.• Brand-Building Initiatives: Execute PR activities across traditional media (press, radio, TV) and digital platforms (website, blog, forums) to enhance brand presence and reputation.• Event Coordination: Organize and manage high-profile interviews and press conferences with top management, ensuring smooth and impactful interactions.• Crisis Communication: Lead crisis communication efforts, including handling live interviews during emergencies such as train accidents, to maintain public trust and manage the organization’s response.• Impact Analysis: Monitor and assess the effectiveness of communication strategies, using resonance analysis to evaluate the impact and optimize future measures. Show less

  • Head of International Press, Communications Department

    Dec 2007 - Sept 2009

  • Senior Communication Officer, Communications Department

    Dec 2002 - Nov 2007
• 

  Università Campus Bio-Medico di Roma

  Oct 2009 - Apr 2014

  Head of Communication Department

  • Defining and executing the communications plan, increasing the brand awareness and the visibility of the University Hospital of 170%• Developing new media channels (web, direct mail, newsletter, patient TV), increasing the number of the private patience of 30% in 6 months.• Coordinating media activities in order to communicate to the press medical and scientific issues • Responsible for managing events, seminars and conferences of the University

• 

  Parfümerie Douglas

  Aug 2015 - Sept 2016

  SEO International Manager

  • SEO Strategy Development: Collaborate in planning and advancing SEO strategies with a focus on Italy and Spain, driving international search visibility.• Link Building: Design and execute link-building campaigns to enhance domain authority and search rankings.• Content Marketing: Develop and implement targeted content strategies, including the creation of social media campaigns to engage and expand audiences.• Benchmarking: Analyze industry trends and competitor activities to inform strategy and maintain a competitive edge.• Performance Monitoring: Continuously monitor and report on key performance indicators (KPIs), ensuring alignment with SEO goals and objectives. Show less

• 

  Atraveo GmbH | TUI GROUP

  Mar 2017 - Oct 2017

  Account Manager

  • Acquisition of local agencies and other holiday home providers as product partners (research, selection and conclusion of contracts)• Establishment of cooperation with the product partner in coordination with the technical, customer service and financial accounting departments • Ongoing monitoring for quality control and further development of cooperation• Project work

• 

  Light Reaction (GroupM)

  Jan 2018 - Sept 2018

  Activation Manager Performance

  • Independent Client Management: Expertly manage GroupM clients, focusing on both strategic insights and operational execution to drive success.• Campaign Development: Design and implement branding, engagement, and performance display campaigns using advanced tools such as SalesForce, AppNexus, and Manage.• Strategic Planning: Conduct comprehensive annual planning with a cross-channel approach to enhance campaign strategies and drive optimal results.• Collaborative Execution: Work closely with the Performance Optimization Team to ensure effective campaign implementation and achievement of key performance indicators (KPIs).• Presentation & Workshop Delivery: Prepare and deliver impactful presentations and workshops for clients and agencies, facilitating clear communication and strategic alignment.• Results Reporting: Provide regular, detailed reports on campaign performance to clients and internal teams, highlighting successes and areas for improvement. Show less

• 

  GroupM Germany

  Sept 2018 - Nov 2021

  Ad Operation Manager

  Advertising Format Integration: Spearhead the integration of both new and established advertising formats, ensuring seamless implementation and optimization.• Campaign Management: Oversee the booking, analysis, and optimization of all online campaigns, driving performance and achieving key marketing objectives.• Interface Coordination: Act as the central liaison between clients, agencies, technology providers, and advertisers, ensuring smooth communication and collaboration.• Strategic Campaign Planning: Design and execute strategic campaigns utilizing AdServers and DSPs, tailored to maximize impact and ROI.• Tracking Implementation: Set up and rigorously test third-party tracking systems to ensure accurate data collection and reporting. Show less

• 

  Redcare Pharmacy

  Jan 2022 - now

  Marketing Manager Conversion Rate Optimierung

  • Search & Cross-Sell Enhancement: Drive the optimization of search and cross-sell functionalities across diverse markets, leveraging data-driven insights to exceed key business performance indicators.• Innovative Strategy Development: Craft and execute cutting-edge strategies to elevate search and recommendation systems, spearheading AI-driven projects that set new industry standards.• Advanced A/B Testing: Lead the design and implementation of A/B testing for new features and enhancements in search and cross-sell algorithms, ensuring continuous improvement and high impact.• Service Provider Leadership: Oversee and coordinate with key service providers, ensuring the seamless operation and advancement of onsite search and cross-sell tools. Show less