Carl Engbrink

Experience

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  AvroKO

  Aug 2011 - Dec 2011

  Marketing Intern

  - Assisted in the marketing efforts related to the launch of Saxon + Parole- Conducted marketing research for upcoming restaurant projects- Organised promotional activities and concierge outreaches- Managed contacts for newsletters and other communications- Created the website architecture for the Saxon + Parole website and managed SEO and SEM- Managed social media channels

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  Winebar

  Jan 2012 - Jan 2013

  General Manager - Beverage Director

  - Managed staff and workflow in the restaurant; included hiring, scheduling, preparing payroll, and more- Developed new wine lists, included finding and purchasing new wines as well as managing a wine list with over 250 wines- Organised private tastings and staff training sessions- Maintained financial records and sales figures- Managed the restaurant’s marketing program, including but not limited to press, promotional activities, and social media such as Facebook, Twitter, Foursquare, and much more- Prepared and coded HTML e-mail newsletters- Retouched photographs and graphics used for press, promotions and more. Show less

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  Spirits of Gold

  Jan 2012 - Jun 2012

  Brand Specialist

  - Created increased brand awareness for Swedish super premium vodka brand Karlsson’s Vodka through planning and managing on- and off-premise promotions and events- Lead tastings for beverage industry professionals as well as off-premise customers- Created long-term relationships with retailers and distributors to ensure proper brand exposure and increased sales figures

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  Drottningholms Slottsteater

  May 2015 - Sept 2016

  Communicator and Guest service manager

  - Managing sales and reservations and other box office activities at the world's oldest classical opera theatre in operation, including group sales, reservations and bookings, including travel arrangements and more.- Responsible for communication efforts such as advertising, press releases, website and social media management, press releases, newsletters and business relations.- Strategic responsibilities include guest services, advertising and marketing, media planning, yield management and more.- Management of guest services and events such as performances, conferences, meetings and more.- Designer and webmaster of the theater's new website launched in March 2016. See http://dtm.se Show less

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  Pineberry

  Sept 2016 - Apr 2024

  Head of Marketing

  - Responsible for lead generation and branding activities.- Management of marketing team including in-house specialists in SEO, SEM, CRO and social media marketing.- Planning of activities such as seminars, lectures, sales events and educations.- Strategic and operational responsibilities including budgeting, brand management, and customer relations.- Responsible for websites, monthly newsletter, social media, e-mail marketing and marketing automation.- Developing CRM aspects of Pineberry's proprietary sales platform.- Project management of GDPR and ePrivacy compliance. Show less

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  NOVA Consulting Group

  May 2023 - now

  Head of Marketing

  Planning, coordinating and executing marketing activities across all NOVA Consulting Group's Swedish brands; Pineberry, Fyr Agency, Infunnel, Epinova, Cloud Nine and Singular Studios in order to promote the group's digital transformation offering.