Cengiz Kara

Experience

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  Caterpillar Inc.

  Nov 2007 - Jun 2008

  New Product Introduction Intern / Global Pavıng - NACD General Construction

  As a Marketing Intern at the Caterpillar Global HQ (and Global Paving HQ in Minneapolis, MN initially), I took part in marketing campaigns, dealer coverage support projects and a 6 Sigma DMAIC project regarding pricing, which led me to gain my Green Belt.I have also travelled for fair shows (Farm Machinery Show in Louisville, KY) and training.

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  Borusan Makina ve Güç Sistemleri / Caterpillar

  Sept 2008 - May 2010

  Marketing Specialist

  I was in charge of all the Marketing, Advertising, Sales Support and PR operations of the local CAT dealer in Kazakhstan. I oversaw the publication of advertisements, brochures and customer letters in various media while also budgeting the whole marketing operations and controlling the promotions - promotion materials.Also during this time, I was responsible for attending industry fairs and exhibitions.

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  Borusan Makina Kazakhstan / Caterpillar

  May 2010 - Jun 2012

  Operations Improvement Specialist

  I was in charge of; -Organizing/improving/implementing CAT benchmark "Best Practice" operations regarding the management of a mining machine fleet at a mine site. -As a CAT dealer, we manage the big machine fleets of mining customers on site; parts availability, service, maintenance, planning, machine availability, monitoring, contamination control, etc.. -My team implements new "Best Practices" or improve the current ones at site according to CAT or customer requirements.

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  Choice Hotels International

  Jun 2013 - Aug 2013

  Graduate Intern, International Promotions

  As a summer associate (graduate intern), I have completed a high-level project concentrating on identifying the channels to push mobile app downloads that Choice Hotels offer in Android and iOS platforms.This project led me to get introduced to the mobile app industry, marketing and also enabled me to do extensive research in this industry. I have submitted a high-level analysis and recommendations report to the management at the end of my internship at Choice.During this internship, I had the chance to work on Google AdWords and how to effectively use this channel to enhance our clics and mobile presence. Show less

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  The George Washington University

  Jan 2014 - May 2014

  Teaching Assistant, International Marketing

  My responsibilities included the management of the University's web page for international programs, analyzing Google AdWords and other online marketing activities.

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  Borusan Makina ve Güç Sistemleri / Caterpillar

  Aug 2014 - Apr 2019

  Responsible for marketing, sales support, research for Mid and Large size Excavators, Loaders and Dozers in Turkey area. Also a liasion between branches in Turkey and CAT Europe Region. In addition, responsible for the marketing, growth management and strategy of purpose built Industrial & Waste application machines such as material handlers, dozers, waste handlers, dock & steel mill machines and landfill compactors. All 4Ps and Product Management for CAT's Industrial segment is my responsibility.I also coordinate a Dealer Growth & Profitability project within the whole machine sales department including availability, awareness, affordability and advice with the GALT Consulting Company. Show less

  • Digital Marketing Supervisor

    Jan 2018 - Apr 2019

  • Marketing Senior Specialist

    Jan 2017 - Dec 2017

  • Machine Sales & Marketing Specialist - Turkey

    Aug 2014 - Dec 2016
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  Borusan Araç İhale

  Apr 2019 - May 2023

  Business Development Supervisor

  In charge of Valuation stream's operations, using data to promote & sell the Valuation tool and its services to existing and new customers targeting developing new business and revenue opportunities both in the digital and physical channels for Borusan Arac Ihale (formerly known as Borusan Manheim); Turkey's first and leading used car selling & buying platform through private auction systems. Responsible for implementing the C2B Project named Otonakit where consumer's cars are purchased used pricing tools based on algorithyms and sold in Borusan Arac Ihale's auction channels. Initiated the Valuation app integration to Turkcell BIP mobile app where non-member consumer users an use the platform to value their used cars or the used cars they are interested in. Show less

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  Borusan Otomotiv

  Jun 2023 - now

  Business Development Unit Manager

  After the merger of Borusan Arac Ihale into theBorusan Otomotiv Group in late May'23, I took overof implementing value added services both for our auction customers as well as expansion into the retail sphere for used car sales & services.