Alex Vega

Experience

• 

  Hail Medic Corp.

  Mar 2023 - Jun 2023

  Outside Sales Representative
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  Rusty Wallis Volkswagen

  Jul 2023 - Sept 2023

  Car Salesperson
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  Freelance

  Sept 2023 - now

  Digital Marketing Strategist

  - Assembled new digital marketing campaigns via Google & Facebook ads utilizing proper account structure, competitive keyword research, organization of ad groups, appropriate keyword match types, and negative keywords. - Audited Google advertising campaigns to identify problems, optimize performance, and increase brand awareness.- Performed experimentation (A/B split testing) to assess the differences in ad performance and quality.- Leveraged AI such as ChatGPT to assist in streamlining ad asset creation to improve efficiency and quality.- Experience with crafting email campaigns to build an email marketing list for future promotional broadcasts.- Collaborating with clients to understand their challenges, goals, USP’s, budget, client services, and marketing trends.- Generated Matched Search Query reports to discover new and negative keywords to decrease irrelevancy.- Executed marketing strategies resulting in a 34.6% increase in CTR, 4.4% increase in conversions, QS increase up to 8/10, average CPC decrease, and an increase in clicks.- Previous client Google Ads structure spreadsheet available below.- Implemented tags to track data & conversions to interpret data for campaign development.- Capable of creating SEO tailored blog content marketing, encompassing on-page, off-page, and technical concepts Show less