Baden Knifton

Experience

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  Mount Snow

  Nov 2004 - Apr 2005

  Snowboard Instructor & Staff Trainer

  Snowboard service provisions at one of America’s premier East Coast snowsports resorts, responsible for:• Delivering private and group snowboard lessons and coaching to a range of clientele.• Creating, organising and delivering internal staff training, promoting continuing professional development and progression through the American Association of Snowboard Instructors qualifications.

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  LA fitness UK

  Jul 2005 - Nov 2007

  Membership Sales Specialist

  KPI driven membership sales within the private gym sector. Responsible for all outreach, diversity and inclusion initiatives, lead generation, direct membership sales and attrition reduction activity.

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  Vail Resorts

  Dec 2006 - Apr 2008

  Instructor and Staff Trainer

  Snowboard service provisions at one of America’s premier destination snowsports resorts, responsible for:• Delivering private snowboard lessons and coaching to select clientele, including A-list celebrities and athletes on Vail’s Development Programme.• Creating, organising and delivering internal staff training, promoting continuing professional development and progression through the American Association of Snowboard Instructors qualifications.• Working with the Vail Valley Foundation, providing snowsports lessons and life coaching to disadvantaged, inner-city young people.• Hosting a bi-weekly local TV show for Vail Resorts to highlight current news, resort products and services, events and affiliate partner product spotlights. Show less

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  Inside Edge Consulting Ltd

  Jan 2009 - Jul 2011

  BASES Sport & Exercise Psychologist (SEPiT)

  Founded a sport science and psychology support service provider to facilitate SEPiT supervised experience towards postgraduate accreditation. Responsible for and delivering services including:• Coach and athlete focused sport psychology education, online training and distance interventions.• Athlete and business cliental performance counselling (gestalt, humanistic and CBT frameworks).

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  Onyx Snowboarding

  Apr 2010 - now

  Managing Director & Coach

  Founded and built a successful winter sports coaching, instructor training and adventure tourism service provider. Responsible for all elements of the business delivery to include:• Creating company strategy to deliver all revenue and profit objectives as well as an exceptional customer experience. Holding fiduciary and budget responsibility for Onyx including devising annual budgets and managing the organisation to the planned budget. New business development, B2B and B2C sales, monitoring and updating strategy. Developing global policies, practices and procedures to ensure consistency, fairness and legal compliance as well as alignment with Onyx culture.• Hiring, onboarding and managing all employees.• Developing a range of worldwide residential snowsports/adventure tourism courses. Successful service contract negotiation with UK and international snowsports facilities for provision of Onyx products onsite.• Creating and delivering successful marketing campaigns across traditional and modern platforms. Analysing performance and metrics through various methods, producing reports and directing business changes.• Creating bespoke EDI and participation initiatives:o Multi-sport snowboard training programme. +350% participation in 40+y/o, 65% retention for 2+ years.o Onyx Development Programme. +50% participation in 7–14y/o aspiring competitive athletes.o Women’s specific camps and events. +60% female participation on mixed gender camps, consistent over 6 years.o DSUK volunteer providing a range of adaptive snowboard lessons. • Social media management, engagement, marketing activity and all in-house content/media creation and production, including: o Snowboard Trick Tips written feature and online video tutorials - The Telegraph Ski & Snowboard Magazine.o Snowboard Trick Tips - YouTube.o Snowboard sport science blog series.o eLearning projects.• Leading external funding initiatives (NGBs, TASS, UK Sport) and creating partner/sponsorship deals. Show less

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  Snowsport England

  Jun 2015 - now

  Senior Tutor & Committee Chair

  Range of contractor and volunteer roles supporting the core SE office team, inline with NGB goals and strategy, including:• Project manager for modernisation of UKSS national snowboard instructor and coach awards programme. Creating new syllabus, training content and resources.• Advising and creating policy and strategy for the NGB to meet internal, external and UK Sport objectives. Liaising and influencing senior and wider stakeholders across sport, governance, education and service providers on areas including equality, diversity and inclusion, safeguarding, talent pathway, workforce development and post Brexit concerns. • Project managing the development and modernisation of schoolteacher-focused portfolio of awards, including introduction of eLearning and blended learning courses. Working with and influencing wider stakeholders including Local Education Authorities, Outdoor Education Advisors Panel, teachers and tour operators on course provision, partnerships, compliance and alignment with national strategy. Show less

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  ParalympicsGB

  Sept 2022 - now

  Parasport Engagement Officer - Every Body Moves
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  Disability Snowsport UK (DSUK)

  May 2024 - now

  Board Trustee