Renju R

Experience

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  A&N Co-Operative Bank

  Jun 2009 - Aug 2009

  Internship

  Topic: An overall study of customer relationship & performance A & N Co-operative bankThe study was based on interacting directly with customers, analyzing balance sheets, profit & loss statement and cash flows, identifying their problems and suggesting remedial measures to the bank to increase customer satisfaction and productivity.

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  GREedge

  Mar 2010 - Jun 2020

  Additional responsibility for managing the core GRE service team where the heart of the brand lies.Creating a strong work culture and team operations to steeply improve NPS score to the best consistently.Steering change of service brand experience to one that is vastly superior to every other GRE service provider.Enabling a team culture that is highly disciplined, proactive, place the customer first, and is profoundly sensitive to customer expectations.Encouraging academic excellence that leads to high band reputation and higher student success consistently.Developing new team leaders and project leaders from the present and future service, marketing professionals who will take the responsibility of developing high-quality products and team managers. Aligning the marketing communication, user interfaces, touch-points, sales call content, and service process to be coherent in expressing the GREedge brand.Building a strong independent Digital Marketing team for market dominance.Setting up an efficient business model that helps in maximizing profits month on month. Show less Manages lead generation primarily using Google Adwords, Facebook PPC, Webinars, SEO and brand platforms. Establishes the Company’s marketing strategy, the pricing and product portfolio which includes discounts, promotions, and planning for the organization.Designs and leads the marketing function for the organization which includes establishing team roles and responsibilities, expansion, structuring, competency building, outsourcing, and implementation of new projects.Creates a marketing budget for lead generation, digital engagement, referral generation, and all other online and offline marketing activities. Controls and administers all touch-points and online assets and properties relevant to marketing. Measures quality and brand strength, including but not limited to C-SAT, NPS, customer calls, and brand surveys. Identifies and implements portfolio of communication campaigns to the market. Completes projects focused on evolving and improving the organizational brand, touch-points, and value proposition. Launches new products designed to improve revenue through research and consultation.Applies student welfare initiatives and programs to improve the Company’s customer engagement and satisfaction. Establishes policies on dissatisfaction refunds and decides on the final resolution of customer events related to quality. Designed and implemented a marketing strategy to become number one in the market. Show less Mentored a team of over 60 individuals responsible for closing sales, revenue generation, preparing, delivering presentations and webinars, budgeting, and the operational functioning of the organization including overseeing the strategic planning in team expansion, product development, and customer offers. Recruited and motivated fresh talent, implemented key corporate strategies, streamlined processes to improve overall business productivity. Analyzed results, targets, and KRA’s to maximize converts to expand business scope and achieved targets of 80 Lakhs+ a month. Partnered with the CEO to collaborate and pitch the business focus in the customer community using inside sales and online marketing techniques. Prepared expansion plans, framed targets and variable pay plans for individual contributors, and aligned team leads and managers across departments to maximize the revenue potential of the business. Achieved continuous growth month over month four times and expanded the sales team from 10 to 60. Identified and implemented strategies designed to increase productivity and decrease cost of acquisition which resulted in an increase of revenue by 100% and company’s profitability by 20%. Designed organizational structure and competitive strategy plans to provide service differentiation and market leadership.Key Responsibilities:•Conducting competitive research to identify competitors brands, service differentiation, and value proposition.•Establishing a competitive strategy focused on solving the Company’s problem of brand positioning and growth.•Implemented changes to brands, touchpoints, and people. Show less Managed a team of 50 - 60 in-house business development executives and sales team leads responsible for revenue enhancement, cost reduction, and profit optimization. Achieved one and one-half times month on month growth.Measured and evaluated performance to drive sales proficiently.Prepared business plans for new strategic and growth initiatives. Designed, researched, and identified new growth ideas and future growth prospects. Identified and designed short and long term business strategies for achieving goals. Recruited the Company’s sales force and conducted training and development initiatives. Developed strong customer relations to ensure excellent, long term, consistent business and customer retention rates were maintained. Developed and coached effective managers and leaders utilizing leadership by example and conducting professional orientations. Implemented SPIN selling applications and case studies to develop sales and marketing teams. Provided direction, assignments, feedback, coaching, and counseling to team members throughout the Company’s customer acquisition departments.Increased productivity by 50% and developed and promoted four individual contributors to team leaders and managers. Show less

  • Senior Manager : Brand Experience & Communication

    Jan 2019 - Jun 2020

  • Senior Manager Digital Marketing

    Jan 2015 - Jan 2019

  • Manager: Strategic Planning and Business Development

    Jan 2014 - Jan 2015

  • Manager: Business Development

    Dec 2013 - Dec 2014

  • Manager - Competence Development

    Mar 2012 - Dec 2013

  • Team Leader - Business Development

    Jan 2011 - Mar 2012

  • Business Development Executive

    Feb 2010 - Jan 2011

  • Internship

    Mar 2010 - May 2010
• 

  FAYA

  Jul 2020 - now

  Director of Digital Marketing

  Establishing, building, and maintaining an efficient, top-of-the-line marketing team.Strategizing and developing an overall marketing plan for FAYA’s business areas encompassing e-commerce of wholesale promotional products & apparel in the US market.Strategizing and developing an overall marketing plan for the FAYA’s Software Platform, Products & Services. FAYA Management System is a SaaS Platform built with the core objective of maximizing productivity and minimizing costs.Conducting comprehensive market analysis to recognize the opportunities according to FAYA's business capabilities and current market landscape for accelerated business growth.Designing & overseeing all aspects of the marketing department including Branding & Positioning, and working closely with the Product Development team to get a world-class product ready.Applying strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Managing Google Adwords, Facebook Adwords & Organic Social Media campaigns to increase relevant traffic, revenue and average price per purchase.Managing the Brands' SEO efforts for maximizing organic reach and conversions. Improving the domain authority including but not limited to quality backlinks, social listings & presence. Applying all white-Hat off-page ranking strategies to improve the Brands' popularity, Authority, Relevance & Trustworthiness.Performing exhaustive competitive research, gathering competitive intelligence, and making all the required changes for staying ahead of the competition.Managing the creative team including Graphic Designers, experience Designers and copywriting professionals. Show less