Heather Meade

Experience

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  GForces

  Jan 2010 - Aug 2015

  Manage, schedule and produce all corporate videos at GForces from concept all the way through to distribution. Liaised with the Marketing Communications Manager and Group Strategy Director over campaign and digital media requirements. Lead media elements for all conferences and events.• Increased channel subscribers by 346% • Produced national corporate event for over 400 delegates generating £12m in new business • Provided digital media for a single national two-month campaign generating over £2m in revenue • Created a 20 minute documentary on the history of advertising for a national training program • Used Adobe Premiere and After Effects to create and edit content Show less Produced corporate marketing and communications functions for the company brand across the UK. Responsibilities include co-management of company and corporate events, development of multi-channel advertising campaigns, brand communications and social media management.• Co-organised the automotive industries first Social Media conference, generating nearly £2m in new business • Composed and distributed monthly e-newsletters to clients driving leads to our website, in turn generating more new business opportunities by 20% • Organised exhibition assets for large event attracting over 1500 delegates resulting in over £3.4m in new opportunities • Conceptualised a global software suite campaign achieving over £20m in sales first quarter • Composed multiple corporate brochures and books for both stakeholders and clients • Launched over 50 products to market through fully integrated campaigns - press, video and digital • Produced monthly industry reports for clients and stakeholders • Increased company Twitter following by 284% • Managed GForces’ social media strategy and all activity across a variety of platforms • Composed and deployed all corporate email marketing using Campaign Monitor • Maintenance of the corporate website and mobile site via the CMS • Using IT systems and Google Analytics to track and monitor campaign activity as well as exporting regular reports and reviews of campaign metrics • Used Adobe InDesign and Photoshop to create and edit various marketing material Show less

  • Digital Media Producer

    Jun 2014 - Aug 2015

  • Marketing Communications Executive

    Jul 2010 - Jun 2014

  • Account Support Executive

    Jan 2010 - Aug 2010
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  Roots

  Oct 2015 - May 2018

  • Assistant Manager

    Jul 2016 - May 2018

  • Key Holder

    Oct 2015 - Jul 2016
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  QueryClick

  Sept 2018 - Mar 2020

  Marketing Manager

  Accountable for driving high quality leads into the sales funnel and raising QueryClick’s profile in the marketplace. Worked closely with senior stakeholders to plan and execute the marketing plan and run results focused marketing campaigns to maximize opportunities for the in-house software. - Implemented HubSpot across the marketing and sales functions. Successfully onboarded colleagues, created numerous workflows to automate activity, set up dashboards for reporting and utilised various tools to distribute and track marketing campaigns. - Outlined MQL & SQL definitions and lead flow through the sales team and strategized inbound and outbound activity to drive conversion. - Created a marketing plan and MQL forecast inline with the marketing budget, spreading activity across events, 3rd party media, content creation, multi-channel campaigns and sales collateral. - 91% of new business closed was generated from MQLs. - MQLs brought in over 30 opportunities to the sales pipeline valuing over £2million across software and professional services. Leads included brands such as McDonalds, Babylon Health, Samsung, Quiz, TUI, Nestle, Kimberley-Clarke and LG Electronics. - Delivered a new QueryClick website within my first 3 months, reducing the bounce rate by 28%. - Sourced a new website agency for the 2nd generation of the QC website to improve conversion and content optimisation. - Delivered branding presentations across the company and created the brand asset drive to ensure brand consistency and awareness. - Utilised internal talent to drive digital marketing through PPC, SEO, CRO and Content. - Contributed to the monthly board pack on marketing performance.- Delivered sales and marketing collateral to support products, services and events.- Secured and negotiated many event sponsorships and speaking opportunities at events including in the US. Show less

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  UKFoodWeb

  May 2020 - Jun 2020

  Marketing Contractor

  Voluntary work during the pandemic, supporting the launch of startup UKFoodWeb and assisting with marketing funnels.- Built landing pages for the launch campaign along with automated emails- Created a social gamification page to increase awareness and social following of UKFoodWeb- Formulated a Marketing Strategy to drive leads and engagement throughout the marketing funnel utilizing content, social and email- Strategized an automated workflow to ensure client delight and engagement post sign-up Show less

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  Crave Interactive Ltd

  Jun 2020 - Dec 2020

  Marketing Contractor

  Used Hubspot expertise to set up workflows and marketing automation to assist sales and improve lead tracking for campaigns. Formulated email marketing campaigns and landing pages to support lead generation and lead nurturing campaigns for Crave’s ServeSafely product suite across the UK and USA.• Emails have an average open rate of 35.33% and CTR of 14.52% and generated 14 automatedmeeting bookings for sales• Acquired qualitative and quantitative market research through Typeform both B2B and B2C• Optimised website content for SEO and proposed changes to improve CRO Show less

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  GS1 UK

  Dec 2020 - now

  Leading on digital transformation projects across the business including a new e-commerce journey, member area and member on-boarding journey.Utilising and implementing digital channels to engage with members and improve experience that integrate with our existing tech stack.Continual optimisation of paid, social media, SEO and the website Supporting areas of the business with digital marketing requirements Managed the acquisition, engagement and retention of GS1 UK members through various marketing channels, events and SME community partners.Managed the acquisition for productDNA including designing and implementing the on-boarding journey for new customers.Acquired and implemented a new marketing automation platform for the business to raise our marketing function and integrate with existing platforms.

  • Digital Marketing Manager and product owner

    Mar 2023 - now

  • Marketing Manager

    Dec 2020 - Mar 2023