Zoë B.

Experience

• 

  David Photography

  Jan 2004 - Jan 2007

  Brand Manager

  Performed re-branding for the company. Redesigned website, logos, and analyzed and developed strategies with the CEO for new market entry. Developed and maintained social media and web presence.

• 

  Zoë Photography

  Mar 2004 - Mar 2012

  Owner / Photographer

  Owned and was principle photographer for a wedding photography studio. Photographed weddings and portraits, photo retouching, book designs, customer relations, sales and marketing. www.zoephotography.com

• 

  Zoë Photo Design

  Aug 2011 - Mar 2021

  Marketing Communication and Design

  Freelance work. Copywriting, Editing, Photo Retouching, Marketing Content, Photography, Graphic Design, Illustration, Branding, Social Media, Advertising, Web Design, Sales, Client Relations.

• 

  Apple

  Mar 2012 - Mar 2013

  Genius Bar Technician

  Certified technician for Apple mobile devices, and personal trainer for various Apple software. Highly involved in sales and customer service.

• 

  Pressplane

  Mar 2012 - Apr 2012

  Zapd Marketing Team

  Marketing team for the 2.0 launch of the mobile app Zapd. Comparative industry analysis, layout design for marketing email blasts, social media, copywriting.

• 

  Jet City Device Repair

  Feb 2014 - Jan 2017

  Marketing Manager

  Marketing Manager 2016-2017Designed customer booking interface, email correspondence, trade show materials and advertising. Maintained social media. Store Manager 2014-2016Hired, trained, and managed employees for retail location. Ordering, inventory, repair work and training, sales, customer relations and marketing.

• 

  Hart Consulting Services

  May 2018 - Apr 2021

  Marketing Content Manager

  Produced and Managed Content for Digital Marketing Campaigns- Project Management: Worked with clients to create themes for outbound marketing campaigns and developed content strategy. Coordinated between team creatives to keep deliverables on track. - Wrote copy for outbound email campaigns, landing pages, website pages, press releases, social media, and other marketing collateral.- Produced, wrote, edited, and proofed case studies, white papers, industry brochures, blog content, and infographic copy.- Developed video content and wrote voice over copy. Show less

• 

  Tech Mafia

  Nov 2019 - Mar 2021

  Marketing Manager

  - Launched Tech Mafia (www.techmafia.com), a new division of PC Fix (www.getpcfix.com) focused on Business IT services. - Redesigned Tech Mafia and PC Fix websites, developed marketing content strategy, and set up and created content for Tech Mafia dedicated social media channels and MailChimp outbound messaging.

• 

  First Fed

  Mar 2021 - now

  - Plan, write, and edit content across channels - Develop and write spotlight articles featuring First Fed business clients and sponsored organizations- Develop and write topical articles featuring First Fed for local publications- Coordinate and develop website content with First Fed industry experts- Social Media management

  • Associate Director of Marketing Communications, AVP

    Feb 2025 - now

  • Sr. Marketing Communications Manager

    Mar 2023 - Feb 2025

  • Content Marketing Manager

    Mar 2021 - Mar 2023