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Martin Karlgren

Martin Karlgren

Reporter and photographer

Followers of Martin Karlgren605 followers
location of Martin KarlgrenStockholm, Stockholm County, Sweden

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  • Timeline

  • About me

    Senior Web Manager/Product Owner | Digital Strategist with a focus on Usability, Content and SEO that drives Growth and Strengthen brands.

  • Education

    • Berghs School of Communication

      2017 - 2017
      Project Management Professional

      A 15 weeks course program with a general orientation in project managementas well as practical knowledge and skills in the following areas:• From project idea to delivery and follow-up• Project planning• Various project tools• Procurement and budget• Stakeholders and communication• Leadership

    • Mittuniversitetet / Mid Sweden University

      2005 - 2008
      Degree of Bachelor of Arts with a major in Journalism Journalistik

    • Högskolan i Kalmar / Kalmar University

      2002 - 2003
      Web Development

      Web Development in programming, graphic and web interfaces.

    • Hyper Island

      2019 - 2019
      Digital marketing

      Fundamentals of Digital Marketing and why it matters• Key approaches to activation, acquisition, conversion and retention. • How to create and iterate content/messaging to affect engagement How to navigate potential customers through their journey. • How to influence customers deciding whether or not to act/buy. • How to influence whether customers choose to come back

  • Experience

    • Östra Småland

      Jun 2008 - Jun 2009
      Reporter and photographer

      Reporter and photographer. Doing interviews, writing articles and shoot various event such as sport, live concert etc.

    • Firma Martin Karlgren

      Feb 2009 - Jan 2015
      Digital Content Manager/Producer

    • Kvällsposten

      Jun 2009 - Sept 2009
      Journalist

      Reporter and photographer. Doing interviews, writing articles and shoot various event such as sport, live concert etc.

    • Spray Passagen Media AB

      Nov 2009 - Mar 2010
      Digital Editor

      Editing,making and planning content actvitities online. Also concept developing for a better customer experience.

    • Resdagboken.se

      Jan 2011 - Jan 2011
      Digital Content Manager

      Content management meaning online editing, planning actvitites and communication with community members.

    • SVT

      Mar 2014 - May 2015
      Producer/Head of content

      Planned and directed the production of an online live show. Researched and collected content online through social media channels and recreated and packaged them for the show.

    • SVT

      Jun 2016 - Sept 2017

      • Content management with packaging and recreate content online. Research, produce videos for different channels such as Facebook, Instagram, and VOD-players.• Successfully build and grew the company's presence in social media through content activities with continuous follow-ups.• Tested different types of events based on data and statistics.• Broke records with making new content approaches online.• Worked with development teams when improving the experience online for the users on different platforms. Show less

      • Online Content Manager

        Mar 2010 - Sept 2017

      • Social Media Producer

        Jun 2016 - Jul 2016

    • Arbetsförmedlingen

      Oct 2017 - Jun 2019

      B2B marketing communication at Swedish Public Employment Service:• Editor and content producer towards the target group and customeremployers/entrepreneurs. • Tested hypothesis and worked iteratively to improve CRO.• Identified and defined goals for increasing conversion to services, optimization of working methods, and communication for digital channels.• I was happy to be apart of a small content team coordinating the new approach online and act as a stakeholder in terms of content decisions when developing the website. • Create and plan the content with new working methods for the different channels. Show less

      • News desk manager (Consultant)

        Aug 2018 - Jun 2019

      • B2B Communication specialist and editor (Consultant)

        Oct 2017 - Jun 2019

    • Curious Mind

      Oct 2017 - Apr 2020
      Senior Marketing Communications Consultant

    • Preem AB

      Aug 2019 - Jan 2020
      Digital content marketing manager (Consultant)

      Web manager and content editor:• Responsibility for the user experience and significant parts of the digital marketing/content online.• Contact person and decision-maker internally and towards external partners/agencies regarding the digital presence and marketing communication.• Content producer such as articles and video.

    • Preem AB

      Apr 2020 - now
      Product Owner, Web Manager | Digital Content Strategist

      • Product owner for the strategic user journey/experience on the web, leading the web strategy and implementation. This involves ownership of the product roadmap, prioritizing features, and driving execution to optimize user experience and conversion rates.• Implement a data-driven mindset to improve organic visibilty and acquisition, conversion rates and attract target audience. Increasing website traffic and visibilty through strategic SEO improvements.

  • Licenses & Certifications