Yeferson Morales

Experience

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  Tubrica

  Feb 2019 - Dec 2019

  - Oversaw more than 200 computers of the company by monitoring, configuring, and maintaining all hardware and software systems.- Developed and implemented innovative connectivity network configurations which remarkably boosted the overall network capabilities by 12%.- Spearheaded the installation of over 100 desktop computers during the company-wide upgrade.- Monitored and evaluated the IT systems to ensure efficiency as well as the safety and security of all data storage.Achievements:- Improved network efficiency by 12% through implementation of innovative connectivity configurations.- Successfully installed over 100 desktop computers during a company-wide upgrade. Show less

  • IT Support Apprentice

    Jun 2019 - Dec 2019

  • IT Support Intern

    Feb 2019 - May 2019
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  Freelance (Self employed)

  Jun 2019 - now

  - Led the development of visual messages from conceptualization to finalization of marketing and business development collaterals such as pitch decks, publications, research reports, through-the-line digital assets, merchandise, and events.- Advised the CMO on various strategic digital marketing opportunities, content, and architecture management, including growth, engagement, audience following, sales conversions, and competitor analysis across all online channels.- Conceptualized and managed Google Ads campaigns with a high ROI average in the last 2 years.Achievements:- Successfully developed and launched multiple marketing and business development collaterals that effectively communicated the company’s value proposition.- Achieved a high ROI average on Google Ads campaigns through effective targeting and ad creatives. Show less - Acquired high revenue in PPC (conversions from search engines) in the last 6 months.- Boosted efficiency of Google Ads campaigns: drastically decreased bounce rate, increased website click-through rate (CTR) month-over-month, and reduced cost per click.- Optimized landing pages, banners, copy, squeeze pages, and all web-based elements.- Improved conversions page conversion month-over-month, improving page ranking, and increasing engagement.Achievements:- Increased PPC revenue by 25% through effective targeting and ad creatives.- Improved Google Ads campaign efficiency by decreasing bounce rate, increasing CTR, and reducing cost per click. Show less

  • Digital Marketing Strategist

    Jun 2019 - now

  • Search Engine Optimization Specialist

    Jun 2019 - now
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  Jak Ideas & Soluciones

  Jan 2020 - Jun 2020

  -Kick-started Mailchimp email marketing campaigns for B2B company, resulting in stronger engagement.-Developed standardized content expectations for a team of writers to improve their quality and efficiency.-Led three B2C content campaigns in the SaaS startups industry, with the highest organic traffic increase (in three months).Achievements:-Increased email open rates by 20% through implementation of effective subject lines and content.-Improved content quality and efficiency by developing and implementing standardized content expectations for a team of writers. Show less - Built and executed social media strategies.- Set up and optimized company accounts on Facebook, LinkedIn, and Instagram.- Generated, edited, and published content on social media channels.- Moderated user-generated content.- Launched and optimized ad campaigns on Facebook, Instagram, and LinkedIn.- Prepared monthly reports.- Achieved pre-set KPIs.Achievements:- Increased social media engagement by 25% through implementation of effective content marketing strategies.- Improved ad campaign ROI by 15% through optimization of targeting and ad creatives. Show less

  • SEO and Content Marketing Specialist

    Jan 2020 - Jun 2020

  • Social Media Manager

    Jan 2020 - Jun 2020
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  Boom Solutions

  Jul 2020 - Oct 2022

  - Positioned website in a competitive niche at top high volume keywords.- Increased organic traffic and reduced bounce rate.- Created helpful content which gained natural backlinks without any outreach campaigns.- Implemented JSON-LD structured data, which led to an increase in rich snippets results.Achievements:- Increased organic traffic by 30% through implementation of effective SEO strategies.- Reduced bounce rate by 15% through optimization of content and user experience. Show less - Collaborated with the multimedia and art design staff to create multimedia websites as well as develop marketing content for various social media channels that conform to the brand’s visual style, format, and target audience.- Implemented online customer service processes to promote a positive and consistent user experience, ensuring brand loyalty.- Collaborated with user interface design staff to define and determine product requirements based on market research analysis.- Purchased or negotiated the placement of listings in local search engines, directories, or digital mapping technologies.- Conducted financial modeling for online marketing programs, including website revenue expenditure and forecasting.Achievements:- Increased social media engagement by 25% through implementation of effective content marketing strategies.- Improved customer satisfaction by 15% through implementation of online customer service processes. Show less

  • SEO Specialist

    Mar 2021 - Oct 2022

  • Social Media Specialist

    Jul 2020 - Oct 2022
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  Droguería Nena

  Nov 2022 - Jul 2023

  UX/UI Design Specialist

  - Investigated user experience design requirements for the company’s suite of digital assets.- Developed and conceptualized a comprehensive UI/UX design strategy for the brand.- Produced high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.- Designed UI elements and tools such as navigation menus, search boxes, tabs, and widgets for the company’s digital assets.- Tested UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.- Collaborated with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.- Provided advice and guidance on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior.- Adhered to style standards on typography and graphic design.Achievements:- Increased UX scores by 40% through implementation of user-centered design principles.- Decreased website load time by 22% through optimization of images and code. Show less

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  Centria Group

  Oct 2023 - now

  SEO Project Manager

  Tasks and responsibilities:- Communicating with clients to understand their needs and explain product value.- Building relationships with clients based on trust and respect.- Collaborating with internal departments to facilitate client need fulfillment.- Collecting and analyzing data to learn more about consumer behavior.- Maintaining updated knowledge of company products and services.- Identifying industry trends.- Acting as a client advocate with a focus on improving the buyer experience. Show less