
Ria Kapoor
Executive Trainee

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About me
Product Manager at Fidelity Investments | 14+ years work exp. across functions | Sales, Marketing, Finance, Customer Experience & Strategy | ISB Co'13 | DCE Co'09
Education

Indian School of Business
2012 - 2013Master of Business Administration (M.B.A.) Marketing 3.36/4.0Activities and Societies: Content Coordinator –ISB Radio Club || Yearbook Co’13

Delhi College of Engineering
2005 - 2009Bachelor of Engineering (B.E.) Electrical and Electronics Engineering 77.7%Activities and Societies: Head designer – IET website: DCE Chapter Led a team of 10 members, responsible for providing regular updates of cutting edge technological trends
Experience

Siemens Power Engineering Pvt. Ltd.
May 2006 - Jul 2006Executive TraineeProject on the Grounding system designing of Power Plants

INDIAN RAILWAYS
May 2007 - Jul 2007Executive TraineeAnalyzed electric designs of locomotives along with its maintenance and also manufacturing/overhauling of the electrical equipment used.

Indraprastha Gas Limited
Dec 2008 - Feb 2009Executive TraineeAnalyzed and compared operations & maintenance practices in the company vis-à-vis with other power producers.

NTPC Limited
Jul 2009 - Apr 2012Design EngineerShortlisted for Star-Gold Medal and Youngest to get corporate posting in designing role. Only lady in the layout group; single-handedly responsible for layout designing & their execution at site for three projects completed in record time of 11 months•Conceived and standardized electrical layout for super critical power plants resulting in 40% reduction in time required by reducing number of iterations per drawing•Saved cost of INR 10 Mn in civil works and equipment cost by identifying and rectifying a real time issue faced during execution of an approved design layout for a critical power plant•Avoided 6 month delay in a 250MW project: Accommodated altered requirements by re-negotiating improvised drawings with Mechanical equipment vendor and HODs of other departments •Received GM-award for scoring merit (Rank 2nd in 500 recruits) in the recognized training program.•Certification in Project Management: Accredited from International Institute of Projects and Program Management Show less

Airtel
Jun 2013 - Jun 2016• Identified cases of revenue leakages & opportunities for price hikes resulting in incremental Rs.16crore in bottom line.• Conceptualized, designed and implemented DEL to DSL program contributing 6500 nos. additional gross ads M-o-M• Providing insightful data analytics which got a lot of attention on data churn of Rs.10 Cr. Initiated the DACU analysis which helped the business identify opportunities for revenue growth.• Developed a scientific template to create & analyze AOP vs Actuals thus was successful in raising red flags during the year.• Partnered with cross-functional teams to ensure timely submissions & reporting of Rs.4000 Cr. revenue for the business growing @14% Y-o-Y. Segregated reports between B2B & B2C which helped in streamlining of marketing efforts Show less Led a team of 2 distributors &18 sales executives to manage business parameters for 4crore market with network of 1000 POS• Developed and implemented a faster activation process for Bangalore Zone reducing Total Activation Time to 4hrs, thus increasing the acquisition in territory by 25%• Establishing new distribution channels: AEO’s and PTR’s increasing postpaid B2C market from 1900 to 2500 gross/month • Overhauled the existing hub & spoke distribution channel to setup direct model thus improving overall distribution infrastructure by POS addition Show less
National Revenue Planning Manager
Jun 2014 - Jun 2016Management Trainee, YLP
Jun 2013 - Jun 2014

Airtel
Dec 2016 - Feb 2018Senior Product Marketing ManagerReceived Silver award as recognition from Global CFO for postpaid ARPU & Revenue growth• Increased revenue from existing customers by pitching best fit plans to different segments - Resulted in ARPU increase from Rs.450 to Rs.600 & additional 8 Million revenue per month• Lead marketing campaigns for postpaid acquisition through Airtel’s retail channel- contributing to 40% of overall addition• Developed and executed International Roaming 360 degree marketing campaign thus increasing consumer penetration from 18% in March to 42% in June• Improved customer data usage and retention by driving Airtel surprises penetration to 38% in 3 months across channels• Spearheaded Wi-Fi business deployment from Karnataka which led to increase in revenue & lower congestion on mobile sites Show less

Fidelity Investments
Mar 2018 - nowDirector- Squad Lead
Dec 2020 - nowSenior Project Manager
Mar 2018 - Nov 2020
Licenses & Certifications

Financial Market Professional: NSE
NSEJan 2012
Volunteer Experience
Marketing/Branding Manager
Issued by Sambhav Foundation on Aug 2013
Associated with Ria Kapoor
Languages
- hiHindi
- enEnglish
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