Khanh-Tran Nguyen

Experience

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  Jarman-Johnson Communications

  Jun 2005 - May 2006

  Conducted market and competitor research for clients to provide insights of their markets and targeted audience. Drafted press release quickly and in a timely manner to enhance awareness for various organizations. Updated and maintained media contact lists, creating a more accurate list, relieving internal team’s workload. Successfully planned and organized events and fundraising for clients.Proofread and edited promotional materials, letters, news releases, and reports. Managed multiple projects and campaigns to ensure team met requirements and deadlines. Show less

  • Team Coordinator

    Aug 2005 - May 2006

  • Internship

    Jun 2005 - Aug 2005
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  MSU Asian Studies Center

  Sept 2005 - May 2006

  Student Assistent

  Created all marketing and communications collateral, including a complete redesign of newsletter.Developed, updated, and maintain websites.

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  Structure Interactive

  Jun 2006 - Mar 2009

  Proofread and copy-edited content for websites, print materials and other interactive projects, ensuring accuracy of information and brand consistency of our clients.Tested programmed functionality for all interactive projects to ensure project requirements were met.Developed, designed, and coordinated production of assigned projects for digital and print materials. This included scoping out requirements, developing production schedules, delegating/assigning workload, managing timelines and budgets, and providing quality assurance to meet client standards. Show less

  • Production Manager

    Nov 2008 - Mar 2009

  • Production Coordinator

    Jun 2006 - Nov 2008
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  Gyre Studio

  Apr 2009 - Jul 2009

  Project Manager

  Created and executed project work plans while revising when appropriate to meet changing needs and requirements. Managed day-to-day operational aspects of a project and scope, ensuring deadlines were met and exceeded client standards. Reviewed deliverables prepared by team, prepared for engagement reviews and quality assurance procedures before delivering to the client, gaining client confidence and strengthening relationships.Effectively applied software methodology, enforcing critical project standards to minimize exposure and risk.Maintained successful relationships with clients through communication and collaborations between the client and internal team. Show less

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  Wesco Net

  Jul 2009 - Sept 2009

  Business Development Associate

  Improved client awareness and understanding of products and services through news releases, e-newsletter, web content development and social media marketing. Reorganized all marketing materials and managed all aspects of marketing projects, improving company’s ability to hit deadlines and maintain budget.Developed and maintained marketing collateral. Maintained website content, including regular product and service updates to reflect specific marketing and keyword goals. Lead team’s e-commerce website development.Developed client case studies, customer testimonials and white page to engage potential and current clients in actively contacting WESCO Net for further information. Show less

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  Ddm marketing & communications

  Oct 2009 - Feb 2010

  Project Manager

  Improved presence of clients’ websites through SEMProvided project support on marketing, creative, interactive and public relations projects to ensure all projects hit targeted deadlines and exceed client standards resulting in stronger account relationships.Effectively managed details and worked as part of several teams, keeping all team members’ tasks on target to meet deadlines.Tested programmed functionality for interactive projects and websites to guarantee all requirements were met. Additionally, provided recommendations that improved overall quality of deliverables.Used knowledge of various software to reinforce requirements were being maintained. Show less

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  Spectrum Health

  Feb 2010 - Feb 2013

  Business Systems Analyst

  Planned and executed web projects. Held responsibility for communication between departments to coordinate work goals and assignments. Leveraged CMS and wireframes knowledge to improve and support external websites.• Improved page rankings for multiple service lines through SEO, PPC, and social media.• Oversaw physician finder database, ensuring up-to-date information and improving user experience• Provided technical consultation on digital/web-related projects, improving processes and meeting the goals of the organization. Show less

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  Ross Medical Education Center

  Feb 2013 - Apr 2013

  Director of Creative and Digital Media Marketing

  Led team to restructure digital strategy. Implemented on-page SEO to drive relevant visitors to sites and improve quality and quantity of leads. Created and implemented digital social media marketing strategy. Revitalized overall digital marketing strategy to generate stronger leads and reduce spending. Evaluated • Reduced outside vendor costs for web development and media buying.• Increased lead generation through revitalized digital marketing strategy.• Moved paid search in-house to reduce spend and improve lead quality. Show less

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  Blue Flame Thinking

  Apr 2013 - Dec 2013

  Interactive Producer

  Oversaw all digital production work. Assigned resources and assured timely completion of tasks and projects. Provided consultation on best practices for web development and SEO optimization. Monitored web analytics for internal and external reporting. Conducted browser and mobile testing to ensure projects meet UI and UX standards. Key projects:• Established and implemented digital process to improve workflow efficiency.• Developed end-user testing in discovery phase to improve strategy and user experience. Show less

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  Spectrum Health

  Dec 2013 - Jul 2021

  Manage team of direct reports, cross-department teams (IT, Strategy, Human Relations, etc.), and external partner relationships (third party agencies, search/display platforms and others). Key projects:• Developed digital marketing/digital marketing platform strategy and road maps aligned with product and major project/campaign releases.• Increased in audience acquisition and promotion through multiple digital marketing channels.• Increased utilization of marketing automation and CRM platform across the system.• Identified and remedied multiple gaps in digital marketing process and technologies, leading to a 50% increase in business engagement and utilization of tools. Show less Lead software development and implementation projects and deliver solutions and results on time and on budget. Manage internal and external teams to develop dashboards, reports, and analysis of data to optimize campaign effectiveness and improve prediction. Determine user testing requirements, documentation, and processes to complete projects and campaigns. Key projects:• Developed dashboards to increase use and adoption of real-time data by 100%.• Directed internal and external teams focused on digital and web-related projects and improved deliverability on dashboards, web content, native app tagging. Show less

  • Manager, Digital Marketing

    Aug 2020 - Jul 2021

  • Lead Digital Marketing Specialist

    Dec 2013 - Aug 2020
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  VMLY&R

  Aug 2021 - Apr 2022

  Director, Content Systems

  Lead platform strategies and implementation of systems for content delivery. • Lead and developed digital ecosystems recommendations for clients. • Incremental increase in market share for Google Cloud Solutions through content development and content system implementation.• Lead internal teams to develop goals, roadmap and planning for upcoming projects to ensure appropriate mix of expertise and growth for individuals.• Lead internal and external teams on digital experiences for T-Mobile/Sprint migration and conversions. Show less

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  Spectrum Health

  Apr 2022 - Sept 2022

  Manager, Information Services - CRM Platforms

  Lead delivery teams for Salesforce products and CRM roadmap.• Successfully developed recommendations for metrics and velocity reporting for the team.• Managed and led cross-functional teams’ project planning and resourcing. • Developed service line agreement for support team and maintain high performance for service-level processes.

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  Bronson Healthcare

  Sept 2022 - now

  Manager, Digital Media Channels

  Lead cross-functional teams to build out marketing technologies and develop a digital roadmap.• Provide strategic guidance and support to teams on leveraging technology tools and solutions to improve their marketing efforts and achieve their goals. • Planned, developed, and executed marketing analytics program to effectively display success measurements and opportunities for marketing initiatives. • Developed and implemented best practices for data governance, ensuring compliance with privacy regulations and maintaining a high level of data integrity and security.• Led teams in building out consumer journeys, analyze and identify gaps/opportunities in the user experience in order to optimize overall digital experience and improve all digital channel performance. Show less